Introduction 1
Part 1: Getting Started with YouTube 7
Chapter 1: Understanding the YouTube Ecosystem 9
Chapter 2: The Basics of YouTube Navigation 25
Chapter 3: Building Your Channel from the Ground Up 53
Part 2: Making Great YouTube Videos 75
Chapter 4: What Makes a Video Good? 77
Chapter 5: Production: How to Have a Successful Shoot 91
Chapter 6: Post-Production: How to Edit 115
Chapter 7: Preparing for Upload Day 145
Part 3: Growing, Knowing, and Engaging Your Audience 179
Chapter 8: Building Your Audience 181
Chapter 9: Creating Your Content Strategy 203
Chapter 10: YouTube Studio Channel Analytics 221
Chapter 11: First-Party Data: Your Own Secret Recipe 249
Part 4: YouTube Channels Are Serious Business 263
Chapter 12: Expanding Your Audience with Paid Ads and Promotions 265
Chapter 13: Earning Money on YouTube: A YPP Overview 289
Chapter 14: Using AI to Supercharge Your YouTube Channel 307
Part 5: The Part of Tens 325
Chapter 15: Ten Key Steps to Improving YouTube Search Results 327
Chapter 16: Ten Things to Know About Copyright 337
Index 347