"As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range ofactions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioner must overcome to succeed. Alan Sitkin is Senior Lecturer in International Business and Sustainability at Regent's University London. He recently served eight years in London Borough of Enfield as Councillor and Cabinet Member for Economic Regeneration. This followed a previous fifteen year career in International Finance working out of Paris, Zurich and London. Karine Mangion-Thornley is Senior Lecturer in Business and Management and Human Resources at Regent's University London, UK"--
As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.
Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made.
With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioner must overcome to succeed.
