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Advances in Digital Marketing and eCommerce: First International Conference, 2020 1st ed. 2020 [Mīkstie vāki]

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  • Formāts: Paperback / softback, 220 pages, height x width: 235x155 mm, weight: 454 g, 10 Illustrations, color; 18 Illustrations, black and white; IX, 220 p. 28 illus., 10 illus. in color., 1 Paperback / softback
  • Sērija : Springer Proceedings in Business and Economics
  • Izdošanas datums: 07-May-2020
  • Izdevniecība: Springer Nature Switzerland AG
  • ISBN-10: 3030475948
  • ISBN-13: 9783030475949
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Advances in Digital Marketing and eCommerce: First International Conference, 2020 1st ed. 2020Palielināt
  • Formāts: Paperback / softback, 220 pages, height x width: 235x155 mm, weight: 454 g, 10 Illustrations, color; 18 Illustrations, black and white; IX, 220 p. 28 illus., 10 illus. in color., 1 Paperback / softback
  • Sērija : Springer Proceedings in Business and Economics
  • Izdošanas datums: 07-May-2020
  • Izdevniecība: Springer Nature Switzerland AG
  • ISBN-10: 3030475948
  • ISBN-13: 9783030475949
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9783030475949.html
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Francisco J. Martķnez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.