In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt reveals how the latest advances in neuroscienceincluding new insights from artificial intelligenceare transforming our und...Lasīt vairāk
This volume explores how communities, companies, and governments contest and shape the evolution of norms, rules, and decision-making processes that govern stakeholder consultation in extractive industries. It will interest students and scholars res...Lasīt vairāk
for marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to...Lasīt vairāk
for marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to...Lasīt vairāk
This book focuses on seeing how justice, equality, diversity and inclusion (JEDI) presently shows in existing spaces, how to retrofit existing spaces to improve JEDI through green design, as well as design new green spaces with a focus on JEDI. JE...Lasīt vairāk
This book focuses on seeing how inequity and lack of inclusion presently shows in existing spaces, how to retrofit existing spaces to correct inequity and lack of inclusion through green design, as well as design new green spaces with a focus of e...Lasīt vairāk
Take an in-depth look at the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello explores t...Lasīt vairāk
Unlock the Power of Social Media Marketing for Your Business!Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strate...Lasīt vairāk
(Izdošanas datums: 16-Oct-2025, Hardback, Izdevniecība: Advantage Media Group, ISBN-13: 9798891881624)
Crisis is inevitable. Chaos is not.Every organization will face a crisiswhether its an executive scandal, a cybersecurity breach, workplace violence, or a PR disaster. The difference between brands that survive and those...Lasīt vairāk
Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, o...Lasīt vairāk
Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communicati...Lasīt vairāk
Olivettis leading graphic designer receives a comprehensive survey, full of rarely-seen advertisements and unpublished archival materialGiovanni Pintori (191299) cemented his legacy in Italian design as the art director of Olivetti...Lasīt vairāk
B2B buyers arent waiting for your pitchtheyre already in motion. By the time they contact sales, theyve often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70 of their journey in independ...Lasīt vairāk
The book highlights research on transportation as services in Africa and provides theoretical underpinning for future studies on transport service management. . It recognises that transport service provision in Africa needs to be contextualised am...Lasīt vairāk
(Izdošanas datums: 14-Oct-2025, Hardback, Izdevniecība: John Wiley & Sons Inc, ISBN-13: 9781119324898)
Most salespeople and sales leaders who marvel at the consistent year in and year out performance of sales superstars are blind to the real reason for their success. Unwilling to accept that the foundational root of all success in sales is a fanati...Lasīt vairāk
A Coach handbag is an icon, but Lew Frankfort knew nothing about bags or fashion when he became assistant to the owner of Coach after heading New York Citys Agency of Child Development. By the time he left Coach, he had spent 29 years as its CEO, l...Lasīt vairāk
(Izdošanas datums: 14-Oct-2025, Hardback, Izdevniecība: Greenleaf Book Group LLC, ISBN-13: 9781639081455)
This isnt just another sales book. Its a manifesto for achieving transformational success in enterprise sales.For years, enterprise sales professionals have relied on Land & Expand as a safe, predictable growth model. While onc...Lasīt vairāk
This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth. Designed specifically f...Lasīt vairāk
