AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience [Mīkstie vāki]

"AI poses the most fundamental structural challenges of our era. This book by the world's leading sales and marketing AI thinker Katie King sets out the opportunities and the pitfalls in the most comprehensive analysis I have ever seen. If you're thinking about the future, read this book." * Francis Ingham, Director General, PRCA and Chief Executive, ICCO * "AI is going to change the sales and marketing landscape immeasurably. This well researched and clearly written book makes sure you don't get left behind!" * Tabitha Goldstaub, Chair Government AI Council * "Katie King gives a lucid and engaging account that is ideal for non-technical professionals working in this field, setting out how AI has rapidly developed into an essential component of effective marketing and communications." * Roger Taylor, Chair at Centre for Data Ethics and Innovation * "AI is disrupting markets globally and raising critical questions about values and ethics in business. This book provides an incredibly useful and comprehensive survey of the current best thinking on the progress and application of artificial intelligence, especially within mar-comms but more widely too. Katie King has created an invaluable reference work for anyone who wants to find out about AI's global progress in one single volume." * Dr Jeremy Silver, Chair, Catapult Network, CEO, Digital Catapult * "This book captures today's world of data science, and the essential skills for marketers to embrace new technologies. I recommend that marketers and influencers get a copy to explore new ways to connect with consumers through AI. " * Loth Makuza, Co-Founder & President of Public Relations Society of Tanzania (PRST) * "A fascinating read on the application of AI in business with two critical business functions. It's also interesting to read about creating responsible AI for future applications of the technology. An excellent and well thought out book well worth a solid read." * James Rees, Managing Director, Razorthorn * "In this exhaustive book, Katie King captures trends of AI and their impact on automotive, retail, finance, and other sectors. She explains how not to be threatened by it but how to use AI to your advantage. Anyone interested in the impact of AI should read this book." * Martin Musiol, Data Science Manager, IBM * "This book contains practical and actionable checklists for sales and marketing executives to align AI strategies with real business outcomes. Katie King has an engaging style that helps readers build a business case and roadmap for AI for all industries!" * Peggy Tsai, Chief Data Officer, BigID * "We have now entered the AI era with almost all industries expected to be impacted by AI with "marketing" included but the reality is only a handful really understand what it means, how it works, or how it can be applied. This book is a must read if you want to stay at the forefront of Martech." * Alvin Foo, Co-Founder, NASDEX * "The book binds how the sales and marketing teams can leverage the AI products being built. It covers how the economics of building these solutions look and how the personas can focus on the business impact, with a good overview of different industries working on their AI solutions and how they drive customer experience. A must-read for technical and business leaders in the AI space." * Aishwarya Srinivasan *