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Apparel Product Design and Merchandising Strategies [Hardback]

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  • Formāts: Hardback, 460 pages, height x width x depth: 182x246x25 mm, weight: 1002 g
  • Izdošanas datums: 16-Oct-2007
  • Izdevniecība: Pearson
  • ISBN-10: 0131197592
  • ISBN-13: 9780131197596
Citas grāmatas par šo tēmu:
Apparel Product Design and Merchandising StrategiesPalielināt
  • Formāts: Hardback, 460 pages, height x width x depth: 182x246x25 mm, weight: 1002 g
  • Izdošanas datums: 16-Oct-2007
  • Izdevniecība: Pearson
  • ISBN-10: 0131197592
  • ISBN-13: 9780131197596
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780131197596.html
Keywords:
Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in

Papildus informācija

Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a companys business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in
Dedication ii
Preface xviii
Acknowledgments xxv
Introduction to Rare Designs' Cast of Characters xxvi
Introducing Apparel Product Development
1(27)
The Challenge
1(3)
Objectives
4(3)
Definition and Outline of Apparel Product Development
Activity 1.1 Interpretation of Product Development
7(1)
Importance of Designers to Apparel Product Development
7(2)
The Nature of Apparel Organizations
9(6)
Chaos
9(2)
Nonlinear Events
11(4)
Activity 1.2 Critical Thinking
15(4)
Crisis
18(1)
Activity 1.3 Distinguishing Between Chaos And Crisis
19(1)
Apparel Product Development Framework and Timing
20(1)
The Need for a Strategic Design Plan
21(2)
Summary
23(1)
Product Development Team Members
24(1)
Key Terms
24(1)
Web Links
25(1)
References
25(3)
Developing a Company Strategy
28(35)
The Vision and The Mission
28(3)
Objectives
31(2)
Company Strategy and the Product Development Process
33(1)
Activity 2.1 Determining Company Strategy
34(1)
Vision Statement
35(1)
Activity 2.2 Critical Thinking
36(3)
Writing an Effective Vision Statement
36(3)
Activity 2.3 Examining Company Vision Statements
39(3)
Relating the Vision Statement to Product Development
39(3)
Mission Statement
42(2)
Writing an Effective Mission Statement
43(1)
Including the Proper Components
43(1)
Activity 2.4 Mission Statement Components: Part 1
44(1)
Activity 2.5 Mission Statement Components: Part 2
45(1)
Activity 2.6 Understanding Long-Term Objectives, Fundamental Principles, and Core Strategies
45(3)
Conveying a Rational, an Emotional, or a Moral Focus
45(3)
Activity 2.7 Understanding a Company's Function
48(1)
Recognizing the Need for an Effective Mission Statement
48(1)
Core Strategies
48(1)
Activity 2.8 Using Action Words in a Mission Statement
49(1)
Activity 2.9 Visualizing Action Words from a Mission Statement
50(2)
Contextualizing Core Strategies
50(1)
Developing Three Types of Core Strategies
50(2)
Activity 2.10 Understanding the Product Core Strategy
52(2)
Activity 2.11 Distinguishing Among Product, Core, and Operations Strategies
54(2)
Shifting the Primary Core Strategy
55(1)
Activity 2.12 Change in a Company's Core Strategy
56(1)
Using Core Strategies in Market Positioning
56(1)
Summary
56(1)
Company Project 1 Business Strategy Report---Part 1
56(1)
Product Development Team Members
57(1)
Key Terms
57(1)
Web Links
58(1)
References
59(4)
Developing Design and Business Goals
63(44)
The Tried and True and the New
63(3)
Objectives
66(1)
Types of Product Developers
66(3)
Apparel Manufacturers
67(1)
Private-Label Retailers
67(1)
Companies Involved in Both Wholesaling and Retailing
68(1)
The Role of Branding and Licensing
69(1)
Strategic Business Units
69(2)
Team Leaders
69(1)
Formation
70(1)
Design and Business Goals
70(1)
The Role of Profitability
71(2)
Sales Per Square Foot
72(1)
Net Sales
72(1)
Gross Margin
73(1)
Components of Design-and-Business-Goals Development
73(3)
Product Line Conceptualization
74(1)
Retail Store Types
75(1)
Activity 3.1 Analyzing SBUs
76(1)
Consumer Market Analysis
76(1)
Activity 3.2 Critical Thinking
77(2)
Activity 3.3 Critical Thinking
79(1)
Activity 3.4 Critical Thinking
80(1)
Activity 3.5 Critical Thinking
80(5)
Activity 3.6 Collecting Secondary Data
85(1)
Activity 3.7 Analyzing Demographics
86(8)
Retail Market Analysis
91(3)
Activity 3.8 Critical Thinking
94(1)
Activity 3.9 Analyzing Competitors
95(1)
Activity 3.10 Critical Thinking
96(1)
Activity 3.11 Analyzing Columbia Sportswear
96(1)
Brand Marketing Strategy Development
96(1)
Summary
97(1)
Company Project 2 Business Strategy Report---Part 2
97(2)
Product Development Team Members
99(1)
Key Terms
100(1)
Web Links
101(2)
References
103(4)
Planning Product Development
107(38)
A Time and a Place
107(3)
Objectives
110(1)
Activity 4.1 Critical Thinking
111(1)
Time-and-Action Calendar
112(7)
Departmental and Supplier Interdependences
115(3)
Development Time
118(1)
Activity 4.2 Critical Thinking
119(8)
Calendar Activities
119(8)
Activity 4.3 Critical Thinking
127(2)
Calendar Adherence
128(1)
Activity 4.4 Balancing Design Modifications and Time
129(1)
SBU Business Planning
129(3)
The Minimum Plan
130(2)
Activity 4.5 Understanding Classification Growth or Decline
132(1)
Activity 4.6 Analyzing Trends
133(2)
Activity 4.7 Creating a New SBU
135(1)
Activity 4.8 Critical Thinking
135(2)
Development of the Seasonal Plan
135(2)
Activity 4.9 Calculating New and Existing Prototype
137(1)
The Action Plan
138(1)
Summary
138(1)
Company Project 3 Time-and-Action Calendar Creation
139(1)
Product Development Team Members
139(1)
Key Terms
139(3)
Formulas
142(1)
Web Links
143(1)
References
144(1)
Setting the Stage: Design Thinking and Design Process
145(27)
Opposite Sides of the Coin: Numbers and Creativity
145(3)
Objectives
148(1)
The Design Team
149(1)
Design Thinking: The Creative Person's Mental Process
150(2)
Activity 5.1 Design-Thinking Practice One
152(1)
Activity 5.2 Design-Thinking Practice Two
153(1)
Design Process: The Activities
154(4)
Goal Analysis: Business Analysis Meeting
156(2)
Activity 5.3 Understanding the Correlation Between Strategy and Product Design
158(2)
Problem Analysis
159(1)
Activity 5.4 Critical Thinking
160(1)
Activity 5.5 Critical Thinking
161(3)
Search for Design Solutions
161(3)
Decision Making
164(1)
Activity 5.6 Combining Image
164(4)
Verification
164(4)
Summary
168(1)
Company Project 4 Idea File
168(1)
Key Terms
169(1)
Web Links
169(1)
References
170(2)
Searching for Design Solutions: Readily Accessible Inspirational Resources
172(33)
Inspiration at Your Fingertips
172(2)
Objectives
174(1)
Time Designated for Inspiration
175(1)
Activity 6.1 Creating a Time-and-Action Calendar: Continued
175(2)
Online Fashion Forecasting
177(3)
Trade Show Coverage
178(1)
Store Merchandise Photographs
178(1)
Market Analysis Reports
178(2)
Design Tools
180(1)
Activity 6.2 Critical Thinking
180(1)
Activity 6.3 Exploring Online Fashion Forecasting Services
181(1)
Published Literature
181(1)
Activity 6.4 Learning Fashion Terms in Multiple Languages
182(1)
Trade Publications
182(1)
Trend Books
182(1)
Activity 6.5 Critical Thinking
183(3)
Consumer Publications
185(1)
Activity 6.6 Critical Thinking
186(1)
Visual Images
186(1)
Activity 6.7 Design Thinking
186(3)
Electronic Tear Sheets
187(1)
Reference Items
188(1)
Idea File
188(1)
Sketching
189(5)
Process of Sketching
191(2)
Purpose of Sketching
193(1)
Museum, Entertainment, and Sports Resources
194(1)
Museum Artifacts
194(1)
Activity 6.8 Becoming Inspired from Museums
195(1)
Couture and Fashion Designers
196(1)
Activity 6.9 Combining Objects to Create a New Design
197(1)
Entertainment Sources
197(1)
Activity 6.10 Getting Design-Thinking Inspiration from Celebrities
197(1)
Activity 6.11 Becoming Inspired from Movies
198(1)
Sports Events
198(1)
Activity 6.12 Becoming Inspired from Sports
198(1)
Summary
199(1)
Company Project 5 Sketching
199(1)
Description
199(1)
Key Terms
199(1)
Web Links
200(2)
References
202(3)
Searching for Design Solutions: Inspirational Travel
205(48)
Shop and Look Until You Drop
205(4)
Objectives
209(2)
Activity 7.1 Time-and-Action Calendar: Continued
211(1)
Importance of Inspirational Travel
211(3)
New Ideas
211(1)
Strategic Advantage
212(1)
Fresh Point of View
212(1)
Multiple Venues
213(1)
Review of Retail Store Trends
214(1)
Activity 7.2 Critical Thinking
215(1)
Where Designers Shop
215(1)
Activity 7.3 Critical Thinking
216(3)
Activity 7.4 Becoming Inspired from Existing Fashion
219(4)
How Designers Study Products in a Retail Setting
223(1)
Activity 7.5 Verbalizing a Visual Image
223(4)
Why Designers Sketch during Trend Shopping
225(2)
Attendance at European Textile, Trim, Prefabric, and Apparel, Trade Shows
227(2)
Trade Show Evaluation Skills
227(1)
European Textile and Trim Trade Shows
228(1)
Activity 7.6 Experiencing a Premiere Vision Trade Show
229(2)
Activity 7.7 Identifying Yarn Resources from an Italian Trade Show
231(2)
Prefabric Trade Shows
232(1)
Trim and Embellishment Resources
232(1)
Activity 7.8 Visiting a Trim Show
233(1)
European Apparel Trade Shows
233(1)
Activity 7.9 Shopping An Italian Apparel Trade Show
234(1)
Observation of Consumers
234(1)
Activity 7.10 Critical Thinking
235(1)
Reference Resources That Enhance Inspirational Travel
236(1)
Trend Forecast Services
236(1)
Activity 7.11 Critical Thinking
237(3)
Art Galleries and Museums
238(2)
Activity 7.12 Design Thinking
240(1)
Decision Making
240(1)
Activity 7.13 Understanding a Designer's Inspiration
241(2)
Activity 7.14 Engaging in Design Thinking by Using Historical Costume Inspiration
243(1)
Apparel Company Design Inspiration Best Practices
243(1)
Summary
243(1)
Company Project 6 Fashion Forecasting
244(1)
Product Development Team Members
245(1)
Key Terms
245(2)
Web Links
247(1)
References
248(5)
Communicating Product Strategy: Themes and Resources
253(31)
The Big Apple and Sore Feet
253(5)
Objectives
258(1)
The Design Environment
258(1)
The Theme Board: A Synthesis of Decisions
259(3)
Activity 8.1 Time-and-Action Calendar: Continued
262(2)
The Theme and Theme Board
262(1)
A Company Mission Relationship to Seasonal Themes
262(1)
Formulation of a Theme
263(1)
Layout of the Theme Board
263(1)
Design Objectives
264(1)
Supplier Relationships
265(2)
Fiber Marketing
266(1)
Activity 8.2 Exploring Fiber Services
267(2)
Color Services
267(1)
Color Decisions
267(2)
Activity 8.3 Creating Color Stories
269(1)
Color Decisions
270(1)
Textile Design Services
270(1)
Textile Design Studios
270(1)
Textile Design Trade Shows
270(1)
Activity 8.4 Exploring Textile Studios
271(2)
How Designers Review Textile Designs
272(1)
Activity 8.5 Critical Thinking
273(1)
Textile Converters and Manufacturers
274(2)
How the Design Team Works with Textile Vendors
274(1)
Discussion of Textile Concepts
275(1)
Best Practices: Apparel Clusters
276(1)
Activity 8.6 Analyzing Colors
276(1)
Design Costs
276(1)
Finalization of Design Objectives
276(2)
Summary
278(1)
Company Project 7 Theme Board
278(2)
Product Development Team Members
280(1)
Key Terms
281(1)
Web Links
282(1)
References
282(2)
Refining the Merchandise Line: Color Selection and Development
284(41)
Color It Right!
284(4)
Objectives
288(1)
Time Constraints in Color Development
289(1)
Activity 9.1 Time-and-Action Calendar: Continued
289(1)
Color Team Responsibilities
289(3)
Definition of Merchandising the Line
290(1)
Color Decisions
290(2)
Color Concept Meetings: Goal Analysis
292(1)
Analyzing Color Trends
292(1)
Quantitative Color Decisions
292(1)
Activity 9.2 Marketing Quantitative Color Decisions
292(1)
Color Selection: Searching for Design Solutions
293(3)
Color Classifications
293(1)
Color Categories
294(1)
Tying Color Selection into the Seasonal Theme
295(1)
Activity 9.3 Telling a Story With Color and Fabric
296(1)
Color Decision Making
296(1)
Color Deliveries
296(1)
Activity 9.4 Understanding Themes and Color Deliveries
297(1)
Color Balance
297(1)
Color Submission: Verification from the Design Team
298(4)
Color Communication
298(1)
Selecting Standard or Developed Colors
299(1)
Justification of Color Development
299(3)
Activity 9.5 Purchasing Developed Colors
302(1)
Best Practices: Color Selection
302(1)
Textile Color Development: Decision Making
302(5)
Vendor Selection
303(1)
Color Ordering and Request
303(2)
Best Practices: Color Ordering
305(1)
Process Time Reduction
306(1)
Yarn Dyeing
307(4)
Yarn Dye Color Request
308(2)
Yarn Dye Technical Package
310(1)
The Piece Dye Development Process
311(1)
Garment Dyeing
312(2)
Best Practices: Color Development
314(1)
Verification: Color Approval
315(1)
Activity 9.6 Matching Color
316(2)
Color Approval Process
317(1)
Best Practices: Color Approval
317(1)
Color Dyeing Details: Trims and Findings
318(1)
Summary
319(1)
Company Project 8 Creation of Fabric Designs and Color Deliveries
319(2)
Product Development Team Members
321(1)
Key Terms
321(2)
Web Links
323(1)
References
323(2)
Selecting and Developing Fabrics: The First Piece of the Merchandise Puzzle
325(44)
It's a Global Fabric World
325(4)
Objectives
329(1)
Time Constraints in Fabric Selection and Development
329(1)
Activity 10.1 Time-and-Action Calender: Continued
330(1)
The Design Process as Structure for Fabric Selection
331(1)
Fabric Goals and Challenges: Goal Analysis
332(3)
Business History Analysis
333(1)
Strategic Advantage
333(1)
Types of Textile Vendors
334(1)
Textile Partnerships and Vendor Certification
335(1)
Activity 10.2 Locating Textile Vendors
335(1)
Activity 10.3 Critical Thinking
336(1)
Product Line Fabrication: Problem Analysis
336(4)
Fabric Parameters
336(4)
Activity 10.4 Core Fabric Identification
340(1)
Activity 10.5 Calculating Yarn Prices
341(2)
Product Flexibility
342(1)
A Clear Line Fabrication Definition
343(1)
Activity 10.6 Describing the Product Group
343(1)
Evaluating Fabric Options: Search for Design Solutions
343(3)
Textile Vendor Meetings
343(3)
Activity 10.7 Analyzing Fabric Descriptions
346(1)
Fabric Decision Making
346(6)
Design Refinement: Textile Concept Meetings
346(6)
Fabric Approval and Ordering
352(2)
Fabric Minimums
353(1)
Activity 10.8 Determining Fabric Feasibility
354(1)
Activity 10.9 Critical Thinking
355(1)
Development of Fabric Styles
355(2)
Communicate Textile Product Development
356(1)
Activity 10.10 Making Fabric Decisions
357(2)
Development Discussion
357(2)
Activity 10.11 Exploring Textile Printing
359(2)
Fabric Technical Package
360(1)
Activity 10.12 Understanding Developed Knit Patterns
361(1)
Fabric Development Best Practices
361(2)
Approval Process
362(1)
Summary
363(1)
Company Project 9 Fabric Creation
363(1)
Product Development Team Members
364(1)
Key Terms
365(1)
Web Links
366(1)
References
367(2)
Merchandising the Product Line: The Final Phase
369(55)
The Risk Factor
369(3)
Objectives
372(2)
Brand Success Requires Design Strategy
374(2)
A Clear Fashion Direction
374(1)
Creating a Unique and Valuable Position
375(1)
Creativity Deadlines
376(2)
Activity 11.1 Time-and-Action Calendar: Continued
378(1)
Merchandising the Product Line
378(2)
Product Line Structure
380(3)
Category Plan
381(1)
Classification Analysis
381(2)
Evaluating Prior Season Best Sellers
383(1)
Activity 11.2 Critical Thinking
383(2)
Activity 11.3 Critical Thinking
385(1)
Activity 11.4 Critical Thinking
386(1)
Garment Component Characteristics
387(1)
Activity 11.5 Developing a Category Plan
387(1)
How Designers Create Garment Ideas
388(3)
Illustration Terminology
388(3)
Core Garments
391(5)
Defining Core Garments
391(3)
Core Garment Strategy
394(1)
How Designers Draw Core Garments
394(2)
Activity 11.6 Illustrating a Core Garment
396(1)
Carryover Garments
397(2)
Carryover Garment Strategy
397(1)
Designing Carryover Garments
398(1)
Activity 11.7 Illustrating a Carryover Garment
399(1)
New Garments: Directional and Fashion-Forward
399(3)
Management of New Garments
400(1)
Designing New Garments
400(2)
Activity 11.8 Illustrating a New Garment
402(1)
Reorderable Garments
403(5)
Reorderable Decision Process
404(1)
Supply Chain Requirements
404(2)
Reorderable Delivery Strategies and Garment Design
406(2)
Activity 11.9 Illustrating a Reorderable Garment
408(1)
Design Review Meetings
408(4)
How the Design Team Evaluates
410(1)
Design Review Approval
411(1)
Assignment of SKUs
411(1)
Activity 11.10 Assigning Style Names and SKUs
412(1)
New Product Lines
412(3)
Expansion of a Company's Brand Portfolio
413(1)
New Products for a Customer Product Strategy
413(2)
Activity 11.11 Critical Thinking
415(1)
Design and Innovation Best Practices
415(1)
Summary
416(1)
Company Project 10
416(2)
Core, Carryover, and New Garment Illustrations
416(2)
Product Development Team Members
418(1)
Key Terms
418(2)
Web Links
420(1)
References
421(3)
Finalizing the Product Line: Design and Production Review
424(45)
Getting Ready for the Show
424(4)
Objectives
428(1)
Activities to Get Products Ready for Review
429(1)
Activity 12.1 Time-and-Action Calendar: Continued
430(1)
Creation of the Storyboard
430(3)
Relationship of Storyboards to Seasonal Theme
431(2)
Activity 12.2 Critical Thinking
433(2)
Setup of a Product Line Template
433(2)
Activity 12.3 Creating a Product Line Template
435(4)
A Designer's Thought Process
435(1)
Core Garments
436(3)
Activity 12.4 Critical Thinking
439(3)
Carryover Garments
439(1)
New Garments: Directional and Fashion-forward
439(3)
Activity 12.5 Critical Thinking
442(2)
Storyboard Layout
442(1)
Correctly Reading Garments
442(2)
Showing Concepts to Key Retail Accounts
444(2)
Retail Customer Reactions
445(1)
Private Label Merchandise
445(1)
Creation of Sales Package
446(3)
Line Sheet Creation
446(1)
Delivery Dates
447(2)
Calculating Wholesale Prices
449(1)
Activity 12.6 Critical Thinking
449(5)
Setting Wholesale Prices
451(1)
Setting Minimum Purchase Quantities
452(2)
Activity 12.7 Calculating a Per-Color/Size Purchase
454(1)
Activity 12.8 Calculating a Minimum Amount Purchase
455(1)
Prototype Request and Approval
455(4)
Sewing Prototypes
455(3)
Prototype Review
458(1)
Best Practices in the Prototype Process
459(1)
Line Review Meeting
460(1)
Market Trends and SBU Direction
460(1)
Activity 12.9 Critical Thinking
461(1)
Projecting Unit Quantity
461(1)
Activity 12.10 Critical Thinking
462(1)
Summary
462(1)
Company Project 11 Storyboard and Line Sheets
463(1)
Project Evaluation
464(1)
Product Development Team Members
465(1)
Key Terms
465(1)
Web Links
466(1)
References
467(2)
Attending Sales Meetings and Using Marketing Services
469(38)
Showtime!
469(4)
Objectives
473(1)
Activity 13.1 Creating a Time-and-Action Calendar: Continued
473(2)
Sales Meetings
475(1)
Marketing Presentation
476(1)
Activity 13.2 Understanding the Sales Impact of Retail Customers
476(7)
SBU Merchandise Presentations
479(2)
Designer Presentations
481(1)
Sales Meeting Summary
482(1)
Sample Production Review
483(3)
Sample Presentation
484(1)
Evaluation of Garments for Standard Operations
484(2)
Activity 13.3 Critical Thinking
486(2)
Evaluation of Garments for Nonstandard Operations
487(1)
Calculation of Final Cost
487(1)
Production Review Summary
488(1)
Process of Selling the Line
488(6)
Fashion Weeks
488(2)
Market Centers
490(2)
Market Weeks
492(2)
Activity 13.4 Critical Thinking
494(2)
Activity 13.5 Critical Thinking
496(3)
Temporary Venues
496(3)
Online Sales
499(1)
Summary
499(1)
Company Project 12 Assuming the Role of a Sales Representative and Retail Customer
500(2)
Product Development Team Members
502(1)
Key Terms
502(2)
Web Links
504(1)
References
505(2)
Epilogue 507(1)
Photo Credits 508(1)
Index 509