This title has been written for the latest AQA GCSE Business Studies specification. It covers Unit 1: Setting up a Business and Unit 2: Growing as a Business and provides detailed advice on how to approach the controlled assessment in Unit 3. - Engages students with business insights and topical information about specific businesses - Provokes further thought and reflection with open-ended questions related to stimulus photos - Tests students knowledge with assessment questions included at the end of each section - Further motivates and challenges students of higher ability with 'extension exercises' - Ensures students understanding of all topics with clear and concise definitions of all key terms A Teacher Guide containing detailed answers to all the questions in the book is available for separate purchase. (ISBN 978-1-84489-325-6). Glossaries also available online at Vocab Express, an interactive learning application. Visit www.vocabexpress.co.uk/hodder for more information.
Recenzijas
This book is excellent if you're taking AQA GCSE Business Studies, it has Examination Tips, Exam-like questions and has lots of examples of businesses relevant to topics. I would recommend this book to anyone taking GCSE Business. Amazon reviews
Papildus informācija
Focused on exam success this textbook has been written for students aiming at grades A*-C.
Unit 1 Setting up a Business
Chapter 1 Starting a business
Starting a business enterprise Setting business objectives
Business planning Choosing the appropriate legal
structure for the business Choosing the location of the business
Chapter 2 Marketing Conducting market research with limited
budgets Using the marketing mix
Chapter 3 Finance
Finance and support for a small business Financial terms and
simple calculations Using cash flow
Chapter 4 People in
businesses Recruiting Motivating staff
Protecting staff through understanding legislation
Chapter 5 Operations
management Production methods for manufacturing and providing a
service Customer service Unit 2 Growing as a Business
Chapter 6 The business organisation Expanding a business
Choosing the right legal structure for the business Changing
business aims and objectives Choosing the best location
Chapter 7 Marketing The marketing mix: product Using
the marketing mix: price Using the marketing mix: promotion
Using the marketing mix: place
Chapter 8 Finance
Finance for large businesses Profit and loss accounts and balance
sheets
Chapter 9 People in businesses Reorganising
organisational charts and management hierarchies Recruitment and
retention of staff
Chapter 10 Operations management
Production methods for growing businesses Recognising challenges
of growth Maintaining quality assurance in growing businesses
Unit 3 Investigating Businesses
Malcolm Surridge is Head of Business Studies and Economics at Saint Felix School, Chief Examiner for GCE Business Studies and an established author. Andrew Gillespie is joint editor of Business Review magazine.
