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BCOM (with BCOM Online, 1 term (6 months) Printed Access Card) 8th edition [Multiple-component retail product, part(s) enclosed]

(Jauns izdevums: 9781337116848)
4.00/5 (2 ratings by Goodreads)
(Mississippi State University), (Stephen F. Austin State University)
  • Formāts: Multiple-component retail product, part(s) enclosed, 304 pages, height x width x depth: 276x218x18 mm, weight: 862 g, Contains 1 Paperback / softback and 1 Digital online
  • Sērija : New, Engaging Titles from 4ltr Press
  • Izdošanas datums: 26-Jan-2016
  • Izdevniecība: South-Western College Publishing
  • ISBN-10: 1305660862
  • ISBN-13: 9781305660861 (Jauns izdevums: 9781337116848)
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BCOM (with BCOM Online, 1 term (6 months) Printed Access Card) 8th editionPalielināt
  • Formāts: Multiple-component retail product, part(s) enclosed, 304 pages, height x width x depth: 276x218x18 mm, weight: 862 g, Contains 1 Paperback / softback and 1 Digital online
  • Sērija : New, Engaging Titles from 4ltr Press
  • Izdošanas datums: 26-Jan-2016
  • Izdevniecība: South-Western College Publishing
  • ISBN-10: 1305660862
  • ISBN-13: 9781305660861 (Jauns izdevums: 9781337116848)
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781305660861.html
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Learn business communication YOUR Way with BCOM! BCOM's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, BCOM Online allows easy exploration of BCOM anywhere, anytime - including on your mobile device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Recenzijas

"I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam." "I used all aspects of the 4LTR Press solutions. I found them very helpful study tools." "The online help was great. The games made it so it wasn't boring and I retained more of the information."

PART I COMMUNICATION FOUNDATIONS
2(34)
1 Establishing a Framework for Business Communication
2(18)
1-1 Value of Communication
3(1)
1-2 The Communication Process
3(1)
1-3 Communicating within Organizations
4(5)
1-3a Communication Flow in Organizations
4(4)
1-3b Levels of Communication
8(1)
1-4 Contextual Forces Influencing Business Communication
9(11)
1-4a Legal and Ethical Constraints
9(3)
1-4b Diversity Challenges
12(2)
1-4c Changing Technology
14(3)
1-4d Team Environment
17(3)
2 Focusing on Interpersonal and Group Communication
20(16)
2-1 Behavioral Theories That Impact Communication
21(2)
2-1a Recognizing Human Needs
21(1)
2-1b Stroking
21(1)
2-1c Exploring the Johari Window
21(1)
2-1d Contrasting Management Styles
22(1)
2-2 Nonverbal Communication
23(2)
2-2a Metacommunication
23(1)
2-2b Kinesic Messages
24(1)
2-2c Understanding Nonverbal Messages
24(1)
2-3 Listening as a Communication Skill
25(2)
2-3a Listening for a Specific Purpose
25(1)
2-3b Bad Listening Habits
26(1)
2-4 Group Communication
27(5)
2-4a Increasing Focus on Groups
27(2)
2-4b Characteristics of Effective Groups
29(1)
2-4c Group Roles
30(1)
2-4d From Groups to Teams
31(1)
2-5 Meeting Management
32(4)
2-5a Face-to-Face Meetings
32(1)
2-5b Electronic Meetings
33(1)
2-5c Suggestions for Effective Meetings
33(3)
PART 2 COMMUNICATION ANALYSIS
36(36)
3 Planning and Decision Making
36(14)
3-1 Step 1: Consider the Applicable Contextual Forces
37(2)
3-1a Organizational Culture
37(1)
3-1b Dimensions of Context
38(1)
3-2 Step 2: Determine the Purpose, and Select an Appropriate Channel and Medium
39(2)
3-2a Selecting the Channel and Medium
40(1)
3-3 Step 3: Envision the Audience
41(5)
3-4 Step 4: Adapt the Message to the Audience's Needs and Concerns
44(1)
3-4a Focus on the Audience's Point of View
44(1)
3-4b Communicate Ethically and Responsibly
45(1)
3-5 Step 5: Organize the Message
46(4)
3-5a Outline to Benefit the Sender and the Audience
47(1)
3-5b Sequence Ideas to Achieve Desired Goals
47(3)
4 Preparing Written Messages
50(22)
4-1 Effective Sentences And Coherent Paragraphs
51(5)
4-1a Craft Powerful Sentences
51(2)
4-1b Develop Coherent Paragraphs
53(3)
4-2 Revise To Grab Your Audience's Attention
56(4)
4-2a Cultivate a Frame of Mind for Effective Revising and Proofreading
56(1)
4-2b Apply Visual Enhancements to Improve Readability
57(2)
4-2c Improve Readability
59(1)
4-3 Improve Readability
60(8)
4-3a Eliminate Outdated Expressions
60(1)
4-3b Curb Cliches
60(1)
4-3c Eliminate Profanity
61(1)
4-3d Use Simple, Informal Words
61(1)
4-3e Communicate Concisely
61(2)
4-3f Project a Positive, Tactful Tone
63(2)
4-3g Use Euphemisms Cautiously
65(1)
4-3h Avoid Condescending or Demeaning Expressions
65(1)
4-3i Use Connotative Tone Cautiously
66(1)
4-3j Use Specific Language Appropriately
66(1)
4-3k Use Bias-Free Language
67(1)
4-4 Proofread and Revise
68(4)
PART 3 COMMUNICATION THROUGH VOICE AND DIGITAL MESSAGES
72(74)
5 Communicating Electronically
72(14)
5-1 Appropriate Use of Technology
73(1)
5-1a Determine the Purpose of the Message
73(1)
5-1b Determine Whether the Information Is Personal or Confidential
73(1)
5-1c Decide Whether Positive Human Relations Are Sacrificed
73(1)
5-2 Electronic Mail Communication
73(7)
5-2a Advantages of Email
73(1)
5-2b Guidelines for Preparing Email Messages
74(1)
5-2c Effective Use of Email
74(3)
5-2d Instant and Text Messaging
77(1)
5-2e Text Messaging
77(2)
5-2f Electronic Messages and the Law
79(1)
5-3 Web Page Communication and Social Media
80(3)
5-3a Writing for a Website
81(1)
5-3b Social Media
81(2)
5-4 Voice and Wireless Communication
83(1)
5-4a Voice Mail Communication
83(1)
5-4b Cellphone Communication
84(1)
5-5 Technology and the Future
84(2)
6 Delivering Good- and Neutral-News Messages
86(20)
6-1 Deductive Organizational Pattern
87(1)
6-2 Good-News Messages
88(4)
6-2a Positive News
88(1)
6-2b Thank-You and Appreciation Messages
88(4)
6-3 Routine Claims
92(2)
6-3a Claim Message
92(1)
6-3b Favorable Response to a Claim Message
93(1)
6-4 Routine Requests
94(5)
6-4a Requests for Information
94(3)
6-4b Favorable Response to a Routine Request
97(1)
6-4c Positive Response to a Favor Request
97(1)
6-4d Form Messages for Routine Responses
97(2)
6-5 Routine Messages about Orders and Credit
99(2)
6-5a Acknowledging Customer Orders
99(1)
6-5b Providing Credit Information
100(1)
6-5c Extending Credit
101(1)
6-6 Procedural Messages
101(5)
7 Delivering Bad-News Messages
106(22)
7-1 Choosing an Appropriate Channel and Organizational Pattern
107(2)
7-1a Channel Choice and Commitment to Tact
107(1)
7-1b Use of the Inductive Approach to Build Goodwill
107(2)
7-7c Exceptions to the Inductive Approach
109(1)
7-2 Developing a Bad-News Message
109(4)
7-2a Writing the Introductory Paragraph
109(1)
7-2b Presenting the Facts, Analysis, and Reasons
110(1)
7-2c Writing the Bad-News Statement
110(2)
7-2d Offering a Counterproposal or "Silver Lining" Idea
112(1)
7-2e Closing Positively
112(1)
7-3 Refusing a Request
113(2)
7-4 Denying a Claim
115(3)
7-5 Denying Credit
118(1)
7-6 Delivering Constructive Criticism
119(1)
7-7 Communicating Negative Organizational News
120(8)
7-7a Breaking Bad News
122(1)
7-7b Responding to Crisis Situations
122(6)
8 Delivering Persuasive Messages
128(18)
8-1 Persuasion Strategies
129(2)
8-1a Plan Before You Write
129(1)
8-1b Use the Inductive Approach
130(1)
8-1c Apply Sound Writing Principles
130(1)
8-2 Sales Messages
131(7)
8-2a Gain Attention
132(1)
8-2b Focus on a Central Selling Feature
132(1)
8-2c Use an Original Approach
133(1)
8-2d Generate Interest by Introducing the Product, Service, or Idea
133(1)
8-2e Create Desire by Providing Convincing Evidence
134(3)
8-2f Motivate Action
137(1)
8-3 Persuasive Requests
138(8)
8-3a Making a Claim
138(3)
8-3b Asking a Favor
141(1)
8-3c Requesting Information
141(1)
8-3d Persuading Within an Organization
142(4)
PART 4 COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS
146(78)
9 Understanding the Report Process and Research Methods
146(20)
9-1 Characteristics of Reports
147(2)
9-1a Types of Reports
147(2)
9-1b Proposals
149(1)
9-2 Basis For Reports: The Problem-Solving Process
149(2)
9-2a Recognizing and Defining the Problem
149(2)
9-3 Selecting a Method of Gathering Information
151(4)
9-3a Secondary Research
151(3)
9-3b Primary Research
154(1)
9-4 Collecting and Organizing the Data
155(7)
9-4a Collecting Secondary Data
155(2)
9-4b Collecting Data Through Surveys
157(2)
9-4c Avoiding Data-Gathering Errors
159(1)
9-4d Documenting Sources of Information
159(3)
9-5 Arriving at an Answer
162(4)
9-5a Analyzing the Data
162(1)
9-5b Interpreting the Data
162(4)
10 Managing Data and Using Graphics
166(12)
10-1 Communicating Quantitative Information
167(1)
10-2 Using Graphics
167(2)
10-2a Effective and Ethical Use of Graphics
168(1)
10-3 Types of Graphic Aids
169(6)
10-3a Tables
170(1)
10-3b Bar Charts
171(2)
10-3c Line Charts
173(1)
10-3d Pie Charts
173(1)
10-3e Maps
174(1)
10-3f Flowcharts
174(1)
10-3g Other Graphics
174(1)
10-4 Including Graphics in Text
175(3)
10-4a Positioning Graphics in Text
175(3)
11 Organizing and Preparing Reports and Proposals
178(22)
11-1 Parts of a Formal Report
179(4)
11-1a Preliminary Parts of a Report
179(3)
11-1b Report Text
182(1)
11-1c Report Addenda
182(1)
11-2 Organization of Formal Reports
183(3)
11-2a Writing Convincing and Effective Reports
183(3)
11-3 Choosing a Writing Style for Formal Reports
186(1)
11-3a Enhancing Credibility
187(1)
11-4 Short Reports
187(6)
11-4a Memorandum, Email, and Letter Reports
188(1)
11-4b Form Reports
188(5)
11-5 Proposals
193(7)
11-5a Proposal Structure
194(2)
11-5b Proposal Preparation
196(4)
12 Designing and Delivering Business Presentations
200(24)
12-1 Planning an Effective Business Presentation
201(2)
12-1a Identify Your Purpose and Consider the Channel
201(1)
12-1b Know Your Audience and Consider the Context
202(1)
12-2 Organizing the Content
203(3)
12-2a Introduction
203(1)
12-2b Body
204(2)
12-2c Closing
206(1)
12-3 Designing Compelling Presentation Visuals
206(3)
72-3a Design of Presentation Visuals
206(2)
12-3b Design Tips for Audience Handouts and Notes Pages
208(1)
12-4 Refining Your Delivery
209(6)
12-4a Delivery Method
209(1)
12-4b Vocal Qualities
210(2)
12-4c Delivery Style
212(3)
12-5 Adapting to Alternate Delivery Situations
215(9)
12-5a Culturally Diverse Audiences
215(1)
12-5b Team Presentations
216(2)
12-5c Distance Presentations
218(2)
12-5d Crisis Communication
220(4)
PART 5 COMMUNICATION FOR EMPLOYMENT
224(49)
13 Preparing Resumes and Application Messages
224(32)
13-1 Preparing for the Job Search
225(5)
13-1a Gathering Essential Information
225(1)
13-1b Identifying Potential Career Opportunities
225(5)
13-2 Planning a Targeted Resume
230(7)
13-2a Standard Parts of a Resume
230(5)
13-2b Types of Resumes
235(2)
13-3 Preparing Resumes for Print and Electronic Delivery
237(6)
13-3a Preparing a Print (Designed) Resume
237(1)
13-3b Preparing Electronic Resume Submissions
238(5)
13-4 Supplementing a Resume
243(4)
13-4a Professional Portfolios
245(1)
13-4b Employment Videos
245(2)
13-5 Composing Application Messages
247(9)
13-5a Persuasive Organization
247(4)
13-5b General Writing Guidelines
251(1)
13-5c Finishing Touches
252(4)
14 Interviewing for a Job and Preparing Employment Messages
256(17)
14-1 Understanding Types of Employment Interviews
257(2)
14-1a Structured Interviews
257(1)
14-1b Unstructured Interviews
257(1)
14-1c Stress Interviews
257(1)
14-1d Series Interviews
258(1)
14-1e Phone Interviews
258(1)
14-1f Virtual Interviews
258(1)
14-2 Preparing for an Interview
259(2)
14-2a Research the Company
259(1)
14-2b Study Yourself
260(1)
14-2c Plan Your Appearance
260(1)
14-2d Plan Your Time and Materials
261(1)
14-2e Practice
261(1)
14-3 Conducting a Successful Interview
261(6)
14-3a The Opening Formalities
261(1)
14-3b The Information Exchange
262(4)
14-3c The Closing
266(1)
14-3d Additional Considerations for Phone Interviews
267(1)
14-4 Preparing Other Employment Messages
267(6)
14-4a Application Forms
267(1)
14-4b Follow-Up Messages
267(1)
14-4c Thank-You Messages
268(1)
14-4d Job-Acceptance Messages
269(1)
14-4e Job-Refusal Messages
270(1)
14-4f Resignation Messages
271(1)
14-4g Recommendation Requests
271(2)
Grammar and Usage Appendix 273(15)
References 288(5)
Index 293
Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication. Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).