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BCOM (with BCOM Online, 1 term (6 months) Printed Access Card) 9th edition [Multiple-component retail product, part(s) enclosed]

(Jauns izdevums: 9780357026588)
3.20/5 (10 ratings by Goodreads)
(Mississippi State University), (Stephen F. Austin State University)
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  • Sērija : New, Engaging Titles from 4ltr Press
  • Izdošanas datums: 03-Feb-2017
  • Izdevniecība: South-Western College Publishing
  • ISBN-10: 133711684X
  • ISBN-13: 9781337116848 (Jauns izdevums: 9780357026588)
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BCOM (with BCOM Online, 1 term (6 months) Printed Access Card) 9th editionPalielināt
  • Formāts: Multiple-component retail product, part(s) enclosed, 304 pages, height x width x depth: 276x217x19 mm, weight: 930 g, Contains 1 Paperback / softback and 1 Digital online
  • Sērija : New, Engaging Titles from 4ltr Press
  • Izdošanas datums: 03-Feb-2017
  • Izdevniecība: South-Western College Publishing
  • ISBN-10: 133711684X
  • ISBN-13: 9781337116848 (Jauns izdevums: 9780357026588)
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781337116848.html
Learn Business Communication course YOUR Way with BCOM! BCOM's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, BCOM Online allows easy exploration of BCOM anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Recenzijas

"I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam." "I used all aspects of the 4LTR Press solutions. I found them very helpful study tools." "The online help was great. The games made it so it wasn't boring and I retained more of the information."

Part 1 COMMUNICATION FOUNDATIONS
2(38)
1 Establishing a Framework for Business Communication
2(20)
1-1 Value of Communication
3(1)
1-2 The Communication Process
3(1)
1-3 Communicating Within Organizations
4(5)
1-3a Communication Flow in Organizations
4(4)
1-3b Levels of Communication
8(1)
1-4 Contextual Forces Influencing Business Communication
9(13)
1-4a Legal and Ethical Constraints
9(3)
1-4b Diversity Challenges
12(4)
1-4c Changing Technology
16(2)
1-4d Team Environment
18(4)
2 Focusing on Interpersonal and Group Communication
22(18)
2-1 Behavioral Theories that Impact Communication
23(2)
2-1a Recognizing Human Needs
23(1)
2-1b Stroking
23(1)
2-1c Exploring the Johari Window
23(1)
2-1d Contrasting Management Styles
24(1)
2-2 Nonverbal Communication
25(2)
2-2a Metacommunication
25(1)
2-2b Kinesic Messages
25(1)
2-2c Understanding Nonverbal Messages
26(1)
2-3 Listening as a Communication Skill
27(2)
2-3a Listening for a Specific Purpose
27(1)
2-3b Bad Listening Habits
28(1)
2-4 Group Communication
29(5)
2-4a Increasing Focus on Groups
29(2)
2-4b Characteristics of Effective Groups
31(1)
2-4c Group Roles
32(1)
2-4d From Groups to Teams
33(1)
2-5 Meeting Management
34(6)
2-5a Face-to-Face Meetings
35(1)
2-5b Electronic Meetings
36(1)
2-5c Suggestions for Effective Meetings
36(4)
Part 2 COMMUNICATION ANALYSIS
40(40)
3 Planning and Decision Making
40(16)
3-1 Step 1: Consider the Applicable Contextual Forces
41(3)
3-1a Organizational Culture
42(1)
3-1b Dimensions of Context
43(1)
3-2 Step 2: Determine the Purpose, and Select an Appropriate Channel and Medium
44(1)
3-2a Selecting the Channel and Medium
44(1)
3-3 Step 3: Envision the Audience
45(4)
3-4 Step 4: Adapt the Message to the Audience's Needs and Concerns
49(3)
3-4a Focus on the Audience's Point of View
50(1)
3-4b Communicate Ethically and Responsibly
50(2)
3-5 Step 5: Organize the Message
52(4)
3-5a Outline to Benefit the Sender and the Audience
52(1)
3-5b Sequence Ideas to Achieve Desired Goals
52(4)
4 Preparing Written Messages
56(24)
4-1 Effective Introductions, Coherent Paragraphs, and Powerful Sentences
57(6)
Step 6 Prepare the First Draft
57(1)
4-1a Select the Type of Introduction
57(1)
4-1b Develop Coherent Paragraphs
58(2)
4-1c Craft Powerful Sentences
60(3)
4-1d Select the Appropriate Conclusion
63(1)
4-2 Revise to Grab Your Audience's Attention
63(4)
4-2a Cultivate a Frame of Mind for Effective Revising and Proofreading
63(2)
4-2b Apply Visual Enhancements to Improve Readability
65(2)
4-3 Improve Readability
67(9)
Step 7 Revise for Style and Tone
67(1)
4-3a Improve Readability
67(1)
4-3b Eliminate Outdated Expressions
68(1)
4-3c Curb Cliches
68(1)
4-3d Eliminate Profanity
69(1)
4-3e Use Simple, Informal Words
69(1)
4-3f Communicate Concisely
69(2)
4-3g Project a Positive, Tactful Tone
71(2)
4-3h Use Euphemisms Cautiously
73(1)
4-3i Avoid Condescending or Demeaning Expressions
73(1)
4-3j Use Connotative Tone Cautiously
74(1)
4-3k Use Specific Language Appropriately
74(1)
4-3l Use Bias-Free Language
75(1)
4-4 Proofread and Revise
76(4)
Part 3 COMMUNICATION THROUGH VOICE, ELECTRONIC, AND WRITTEN MESSAGES
80(76)
5 Communicating Electronically
80(18)
5-1 Data Security
81(1)
5-2 Appropriate Use of Technology
81(1)
5-2a Determine the Purpose of the Message
81(1)
5-2b Determine Whether the Information Is Personal or Confidential
81(1)
5-2c Decide Whether Positive Human Relations Are Sacrificed
82(1)
5-3 Electronic Mail Communication
82(7)
5-3a Advantages of Email
82(1)
5-3b Guidelines for Preparing Email Messages
82(1)
5-3c Effective Use of Email
83(3)
5-3d Instant and Text Messaging
86(1)
5-3e Text Messaging
86(1)
5-3f Electronic Messages and the Law
87(2)
5-4 Web Page Communication and Social Media
89(3)
5-4a Writing for a Website
90(1)
5-4b Social Media
90(2)
5-5 Voice and Wireless Communication
92(2)
5-5a Voice Mail Communication
92(1)
5-5b Cellphone Communication
93(1)
5-6 Collaborating in Virtual Teams
94(4)
5-6a Channels of Virtual Collaboration
94(1)
5-6b Virtual Team Collaboration Tools
95(3)
6 Delivering Good- and Neutral-News Messages
98(18)
6-1 Deductive Organizational Pattern
99(1)
6-2 Good-News Messages
99(3)
6-2a Positive News
99(1)
6-2b Thank-You and Appreciation Messages
100(2)
6-3 Routine Claims
102(4)
6-3a Claim Message
103(1)
6-3b Favorable Response to a Claim Message
104(2)
6-4 Routine Requests
106(3)
6-4a Requests for Information
106(1)
6-4b Favorable Response to a Routine Request
107(1)
6-4c Positive Response to a Favor Request
107(1)
6-4d Form Messages for Routine Responses
108(1)
6-5 Routine Messages about Orders and Credit
109(4)
6-5a Acknowledging Customer Orders
109(1)
6-5b Providing Credit Information
109(2)
6-5c Extending Credit
111(2)
6-6 Procedural Messages
113(3)
7 Delivering Bad-News Messages
116(22)
7-1 Choosing an Appropriate Channel and Organizational Pattern
117(2)
7-1a Channel Choice and Commitment to Tact
117(1)
7-1b Use of the Inductive Approach to Build Goodwill
117(1)
7-1c Exceptions to the Inductive Approach
118(1)
7-2 Developing a Bad-News Message
119(4)
7-2a Writing the Introductory Paragraph
119(1)
7-2b Presenting the Facts, Analysis, and Reasons
120(1)
7-2c Writing the Bad-News Statement
120(1)
7-2d Offering a Counterproposal or "Silver Lining" Idea
121(1)
7-2e Closing Positively
122(1)
7-3 Refusing a Request
123(2)
7-4 Denying a Claim
125(2)
7-5 Denying Credit
127(1)
7-6 Delivering Constructive Criticism
128(1)
7-7 Communicating Negative Organizational News
129(9)
7-7a Breaking Bad News
131(1)
7-7b Responding to Crisis Situations
131(7)
8 Delivering Persuasive Messages
138(18)
8-1 Persuasion Strategies
139(2)
8-1a Plan Before You Write
139(1)
8-1b Use the Inductive Approach
140(1)
8-1c Apply Sound Writing Principles
140(1)
8-2 Sales Messages
141(7)
8-2a Gain Attention
142(1)
8-2b Focus on a Central Selling Feature
142(1)
8-2c Use an Original Approach
143(1)
8-2d Generate Interest by Introducing the Product, Service, or Idea
143(1)
8-2e Create Desire by Providing Convincing Evidence
144(3)
8-2f Motivate Action
147(1)
8-3 Persuasive Requests
148(8)
8-3a Making a Claim
148(3)
8-3b Asking a Favor
151(1)
8-3c Requesting Information
151(1)
8-3d Persuading Within an Organization
152(4)
Part 4 COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS
156(82)
9 Understanding the Report Process and Research Methods
156(20)
9-1 Characteristics of Reports
157(2)
9-1a Types of Reports
157(2)
9-1b Proposals
159(1)
9-2 Basis for Reports: The Problem-Solving Process
159(2)
9-2a Recognizing and Defining the Problem
159(2)
9-3 Selecting a Method of Gathering Information
161(4)
9-3a Secondary Research
161(2)
9-3b Primary Research
163(2)
9-4 Collecting and Organizing the Data
165(6)
9-4a Collecting Secondary Data
165(1)
9-4b Collecting Data Through Surveys
166(4)
9-4c Avoiding Data-Gathering Errors
170(1)
9-4d Documenting Sources of Information
170(1)
9-5 Arriving at an Answer
171(5)
9-5a Analyzing the Data
172(1)
9-5b Interpreting the Data
172(4)
10 Managing Data and Using Graphics
176(14)
10-1 Communicating Quantitative Information
177(1)
10-2 Using Graphics
177(2)
10-2a Effective and Ethical Use of Graphics
178(1)
10-3 Types of Graphic Aids
179(5)
10-3a Tables
180(1)
10-3b Bar Charts
181(1)
10-3c Line Charts
182(1)
10-3d Pie Charts
182(2)
10-3e Maps
184(1)
10-3f Flowcharts
184(1)
10-3g Other Graphics
184(1)
10-4 Including Graphics in Text
184(6)
10-4a Positioning Graphics in Text
186(4)
11 Organizing and Preparing Reports and Proposals
190(22)
11-1 Parts of a Formal Report
191(4)
11-1a Preliminary Parts of a Report
191(3)
11-1b Report Text
194(1)
11-1c Report Addenda
195(1)
11-2 Organization of Formal Reports
195(3)
11-2a Writing Convincing and Effective Reports
195(3)
11-3 Choosing a Writing Style for Formal Reports
198(2)
11-3a Enhancing Credibility
199(1)
11-4 Short Reports
200(5)
11-4a Memorandum, Email, and Letter Reports
200(1)
11-4b Form Reports
200(5)
11-5 Proposals
205(7)
11-5a Proposal Structure
206(3)
11-5b Proposal Preparation
209(3)
12 Designing and Delivering Business Presentations
212(26)
12-1 Planning an Effective Business Presentation
213(2)
12-1a Identify Your Purpose and Consider the Channel
213(1)
12-1b Know Your Audience and Consider the Context
214(1)
12-2 Organizing the Content
215(3)
12-2a Introduction
216(1)
12-2b Body
217(1)
12-2c Closing
218(1)
12-3 Designing Compelling Presentation Visuals
218(5)
12-3a Design of Presentation Visuals
219(2)
12-3b Adding Multimedia to PowerPoint Presentations
221(2)
12-3c Design Tips for Audience Handouts and Notes Pages
223(1)
12-4 Refining Your Delivery
223(6)
12-4a Delivery Method
223(1)
12-4b Vocal Qualities
224(2)
12-4c Delivery Style
226(3)
12-5 Adapting to Alternate Delivery Situations
229(9)
12-5a Culturally Diverse Audiences
229(2)
12-5b Team Presentations
231(2)
12-5c Distance Presentations
233(2)
12-5d Crisis Communication
235(3)
Part 5 COMMUNICATION FOR EMPLOYMENT
238(50)
13 Preparing Resumes and Application Messages
238(32)
13-1 Preparing for the Job Search
239(4)
13-1a Gathering Essential Information
239(1)
13-1b Identifying Potential Career Opportunities
239(4)
13-2 Planning a Targeted Resume
243(8)
13-2a Standard Parts of a Resume
244(5)
13-2b Types of Resumes
249(2)
13-3 Preparing Resumes for Print and Electronic Delivery
251(7)
13-3a Preparing a Print (Designed) Resume
251(1)
13-3b Preparing Electronic Resume Submissions
252(6)
13-4 Supplementing a Resume
258(4)
13-4a Professional Portfolios
258(2)
13-4b Employment Videos
260(2)
13-5 Composing Application Messages
262(8)
13-5a Persuasive Organization
262(4)
13-5b General Writing Guidelines
266(1)
13-5c Finishing Touches
267(3)
14 Interviewing for a Job and Preparing Employment Messages
270(18)
14-1 Understanding Types of Employment Interviews
271(2)
14-1a Structured Interviews
271(1)
14-1b Unstructured Interviews
271(1)
14-1c Stress Interviews
271(1)
14-1d Series Interviews
272(1)
14-1e Phone Interviews
272(1)
14-1f Virtual Interviews
272(1)
14-2 Preparing for an Interview
273(2)
14-2a Research the Company
273(1)
14-2b Study Yourself
274(1)
14-2c Plan Your Appearance
274(1)
14-2d Plan Your Time and Materials
274(1)
14-2e Practice
275(1)
14-3 Conducting a Successful Interview
275(6)
14-3a The Opening Formalities
275(1)
14-3b The Information Exchange
276(5)
14-3c The Closing
281(1)
14-3d Additional Considerations for Phone Interviews
281(1)
14-4 Preparing Other Employment Messages
281(7)
14-4a Application Forms
281(1)
14-4b Follow-Up Messages
282(1)
14-4c Thank-You Messages
282(2)
14-4d Job-Acceptance Messages
284(1)
14-4e Job-Refusal Messages
284(1)
14-4f Resignation Messages
284(1)
14-4g Recommendation Requests
285(3)
Grammars Usage Appendix 288(24)
References 312(7)
Index 319
Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC). Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.