| Acknowledgments |
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xi | |
| About the Author |
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xiii | |
| Introduction |
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1 | (6) |
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Section I What You Need to Do before You Even Think of Pitching Your Game |
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7 | (4) |
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2 Understanding What Makes Your Game Unique (and the Hook) |
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11 | (6) |
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3 Thinking about Your Game as a Product |
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17 | (8) |
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4 The Importance of Playtesting |
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25 | (6) |
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5 How to Write Your Rule Book Without Getting a Headache |
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31 | (6) |
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6 How and Why You Need to Blind Playtest Your Game |
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37 | (4) |
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7 Should You Pitch to Publishers or Self-Publish? |
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41 | (6) |
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Section II Everything You Need before You Fitch to Publishers |
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8 First, What You Don't Need |
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47 | (4) |
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9 Become Pitch-Perfect (or at Least Pitch-Great) |
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51 | (6) |
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10 How to Create a Sell Sheet That Will Actually Sell Your Game |
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57 | (6) |
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11 How to Avoid Overdoing Your Overview Video |
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63 | (4) |
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12 Putting Together Everything Else You'll Need |
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67 | (6) |
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Section III How to Find the Right Publisher |
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13 First, Figure Out Who Is Going to Want Your Game |
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73 | (4) |
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14 How to Get Meetings at Conventions (Cons) |
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77 | (4) |
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15 How to Wow Publishers at a Speed Dating Event |
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81 | (4) |
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16 Going to Cons Without Going Broke |
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85 | (6) |
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17 Reaching Out to Publishers |
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91 | (4) |
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18 Why You Need to Enter Game Design Contests |
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95 | (6) |
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19 Other Effective Approaches |
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101 | (6) |
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Section IV What Publishers Want |
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20 Questions Publishers Ask (and the Answers They Are Looking for) |
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107 | (8) |
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21 Advice from Real Publishers |
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115 | (10) |
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22 Publisher-Specific Wants and Needs |
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125 | (44) |
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Section V Getting Your Foot in the Door with a Publisher So You Can Get Your First Game Signed |
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23 How to Prove to a Publisher That You're Worthy |
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169 | (4) |
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24 When to Send a Prototype and When You Should Never Send One |
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173 | (4) |
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177 | (4) |
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26 What Do You Do If a Publisher Says No? |
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181 | (4) |
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27 Peanuts and Promises--How Board Game Designers Get Paid |
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185 | (6) |
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Section VI Contracts--Understanding What's Important to You |
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28 Knowing If This Is Really the Right Publisher for You |
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191 | (4) |
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29 What to Look for in Your Contract |
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195 | (6) |
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30 How to Avoid Getting Trapped in an Exploitative Contract |
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201 | (6) |
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31 Negotiating for the Best Deal |
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207 | (4) |
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32 Congratulations! You ve Got Your Game Signed. Now What? |
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211 | (6) |
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Section VII Stories from the Battlefield |
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| Appendix |
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217 | (18) |
| References and Suggested Resources |
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235 | (2) |
| Thank You! |
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237 | |
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