Preface |
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ix | |
Part One: The Conference Business |
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The evolution and extent of the conference business |
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3 | (16) |
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3 | (1) |
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History of the conference business |
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4 | (6) |
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The social and economic significance |
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10 | (3) |
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Extent and scope of the conference business |
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13 | (6) |
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The conference business and its market demand |
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19 | (13) |
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19 | (1) |
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What is a conference and why is it needed? |
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20 | (1) |
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The identification of markets and demand generators |
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21 | (1) |
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22 | (3) |
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25 | (3) |
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28 | (4) |
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Provision and supply of venues |
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32 | (19) |
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32 | (2) |
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The range of conference venues and their ownership and management |
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34 | (8) |
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Geographic spread of venues |
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42 | (1) |
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Regional variations in provision |
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42 | (9) |
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51 | (14) |
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51 | (1) |
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Conference production companies |
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52 | (1) |
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53 | (1) |
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Event management companies |
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54 | (1) |
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55 | (10) |
Part Two: Facilities and Services |
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Conference and meeting areas |
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65 | (12) |
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65 | (2) |
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The objectives of conference areas |
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67 | (1) |
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Design aspects of conference areas |
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68 | (5) |
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Design aspects of networking areas |
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73 | (1) |
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Servicing, safety and security |
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74 | (3) |
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The provision of food and drink |
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77 | (14) |
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77 | (3) |
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Food and drink organization |
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80 | (1) |
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Basic issues in the provision of food and drink |
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81 | (4) |
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85 | (6) |
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91 | (13) |
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91 | (3) |
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94 | (2) |
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Technical presentation facilities |
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96 | (1) |
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97 | (1) |
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98 | (2) |
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100 | (4) |
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Registration and support activities |
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104 | (11) |
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104 | (1) |
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Correspondence checks and pre-con meetings |
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105 | (1) |
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105 | (1) |
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106 | (1) |
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106 | (1) |
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107 | (1) |
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107 | (1) |
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108 | (1) |
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109 | (6) |
Part Three: Management Issues |
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The organization and staffing of conference venues |
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115 | (12) |
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115 | (1) |
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116 | (2) |
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Staffing as a component of the conference product |
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118 | (3) |
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Determinants of staffing levels |
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121 | (2) |
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Training and education of staff |
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123 | (4) |
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Some issues in the marketing of conference venues |
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127 | (15) |
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127 | (1) |
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The organizational buying process |
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128 | (4) |
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Determinants of the buying process |
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132 | (1) |
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Marketing for new business |
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133 | (2) |
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Marketing for repeat business |
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135 | (1) |
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Marketing of the conference destination |
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136 | (1) |
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Priorities in venue marketing budgets |
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136 | (1) |
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The role of conference placement agencies |
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137 | (1) |
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138 | (4) |
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142 | (12) |
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142 | (1) |
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Enquiries and provisional bookings |
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143 | (6) |
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Confirmed bookings and preparation |
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149 | (5) |
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154 | (16) |
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154 | (1) |
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155 | (2) |
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Design and technology issues |
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157 | (3) |
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Change in the business environment |
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160 | (10) |
Glossary |
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Appendix 1 Growth of the UK conference market |
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170 | (2) |
Appendix 2 Organizations in the conference business |
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172 | (5) |
Index |
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177 | |