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Business of Conferences: A hospitality sector overview for the UK and Ireland [Hardback]

  • Formāts: Hardback, 196 pages, height x width: 234x156 mm, weight: 453 g
  • Izdošanas datums: 26-Jul-2016
  • Izdevniecība: Routledge
  • ISBN-10: 1138144444
  • ISBN-13: 9781138144446
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  • Cena: 230,28 €
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Business of Conferences: A hospitality sector overview for the UK and IrelandPalielināt
  • Formāts: Hardback, 196 pages, height x width: 234x156 mm, weight: 453 g
  • Izdošanas datums: 26-Jul-2016
  • Izdevniecība: Routledge
  • ISBN-10: 1138144444
  • ISBN-13: 9781138144446
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781138144446.html
For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating in one of the UK's fastest growing business areas.



Conferencing forms a large and expanding part of the UK economy and is now attracting serious analysis as the key techniques and principles of good practice become established. This unique book, one of the first written by an expert educator and consultant in the field, considers the background and nature of the UK conference industry and looks at the management issues involved in professional and competitive conferencing.

Providing clear, up to date and detailed information on every aspect of the management and organization of conferences and conference centres it will be an essential text for students on hospitality and tourism courses- from GNVQ to undergraduate level. It will also be a vital reference for practitioners in any part of the conference business who want to grasp the key elements for success in the future.


Preface ix
Part One The Conference Business
1 The evolution and extent of the conference business
3(16)
1.1 Introduction
3(1)
1.2 History of the conference business
4(6)
1.3 The social and economic significance
10(3)
1.4 Extent and scope of the conference business
13(6)
2 The conference business and its market demand
19(13)
2.1 Introduction
19(1)
2.2 What is a conference and why is it needed?
20(1)
2.3 The identification of markets and demand generators
21(1)
2.4 The corporate market
22(3)
2.5 The association market
25(3)
2.6 Types of conference
28(4)
3 Provision and supply of venues
32(19)
3.1 Introduction
32(2)
3.2 The range of conference venues and their ownership and management
34(8)
3.3 Geographic spread of venues
42(1)
3.4 Regional variations in provision
42(9)
4 Related services
51(14)
4.1 Introduction
51(1)
4.2 Conference production companies
52(1)
4.3 Exhibition contractors
53(1)
4.4 Event management companies
54(1)
4.5 Other external services
55(10)
Part Two Facilities and Services
5 Conference and meeting areas
65(12)
5.1 Introduction
65(2)
5.2 The objectives of conference areas
67(1)
5.3 Design aspects of conference areas
68(5)
5.4 Design aspects of networking areas
73(1)
5.5 Servicing, safety and security
74(3)
6 The provision of food and drink
77(14)
6.1 Introduction
77(3)
6.2 Food and drink organization
80(1)
6.3 Basic issues in the provision of food and drink
81(4)
6.4 Food and drink services
85(6)
7 Technical facilities
91(13)
7.1 Introduction
91(3)
7.2 Basic presentation
94(2)
7.3 Technical presentation facilities
96(1)
7.4 Backdrops and staging
97(1)
7.5 Lighting
98(2)
7.6 Sound
100(4)
8 Registration and support activities
104(11)
8.1 Introduction
104(1)
8.2 Correspondence checks and pre-con meetings
105(1)
8.3 The organizer's office
105(1)
8.4 Setting up and security
106(1)
8.5 Rehearsal
106(1)
8.6 Meeting-room checks
107(1)
8.7 Welcome delegates
107(1)
8.8 During the conference
108(1)
8.9 Close down
109(6)
Part Three Management Issues
9 The organization and staffing of conference venues
115(12)
9.1 Introduction
115(1)
9.2 Organization
116(2)
9.3 Staffing as a component of the conference product
118(3)
9.4 Determinants of staffing levels
121(2)
9.5 Training and education of staff
123(4)
10 Some issues in the marketing of conference venues
127(15)
10.1 Introduction
127(1)
10.2 The organizational buying process
128(4)
10.3 Determinants of the buying process
132(1)
10.4 Marketing for new business
133(2)
10.5 Marketing for repeat business
135(1)
10.6 Marketing of the conference destination
136(1)
10.7 Priorities in venue marketing budgets
136(1)
10.8 The role of conference placement agencies
137(1)
10.9 Asset management
138(4)
11 Conference planning
142(12)
11.1 Introduction
142(1)
11.2 Enquiries and provisional bookings
143(6)
11.3 Confirmed bookings and preparation
149(5)
12 Trends
154(11)
12.1 Introduction
154(1)
12.2 Social change
155(2)
12.3 Design and technology issues
157(3)
12.4 Change in the business environment
160(5)
Glossary 165(5)
Appendix 1 Growth of the UK conference market 170(2)
Appendix 2 Organizations in the conference business 172(5)
Index 177
Anton Shone