This book constitutes the refereed proceedings of the 14th World Congress on Services, SERVICES 2018, held as part of the Services Conference Federation, SCF 2018, in Seattle, USA, in June 2018.The 10 full papers and 3 short papers presented were car...Lasīt vairāk
This book constitutes the refereed proceedings of the 14th World Congress on Services, SERVICES 2018, held as part of the Services Conference Federation, SCF 2018, in Seattle, USA, in June 2018.The 10 full papers and 3 short papers presented were car...Lasīt vairāk
Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert
(Izdošanas datums: 02-Mar-2015, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781317525226)
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a prod...Lasīt vairāk
Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert
(Izdošanas datums: 02-Mar-2015, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781317525219)
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a prod...Lasīt vairāk
