This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enc...Lasīt vairāk
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enc...Lasīt vairāk
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on m...Lasīt vairāk
This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of ph...Lasīt vairāk
?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the themeLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference an...Lasīt vairāk
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the themeMarketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is o...Lasīt vairāk
