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Session 1.1 B2B Transactions, Price and Governance |
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1 | (7) |
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What do Buyers Want from their Relationships with Optical Buying Groups? The Role of Embeddedness, Switching Costs, and Commitment |
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2 | (4) |
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Formal Contract in Marketing Channel and Firms' Transactional Performance in China: Does Renqing Matter? |
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6 | (1) |
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The Reinforcing Role of Alternative Governance Strategies in Managing ICT Firms' Partner Networks |
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7 | (1) |
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Session 1.2 Consumer Behavior General |
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8 | (8) |
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The Effect of (In) Congruence between General Self-Confidence and Specific-Confidence on Intentions to Complain |
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9 | (2) |
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It's the Thoughts that Count: Substitution for Goal Striving Actions |
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11 | (1) |
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The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption |
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12 | (4) |
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Session 1.3 Base of Pyramid/Subsistence Market Actors and the Global Economy |
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16 | (5) |
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A Structured Abstract: Exploring Mobile Money Services as an Innovative Solution for Micro and Small Enterprises in Emerging Economies--Lessons from Rural Cambodia |
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17 | (4) |
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Session 1.4 Cross-Functional and Cross-Disciplinary Challenges and Opportunities |
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21 | (20) |
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Marketing Department's Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship |
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22 | (1) |
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Cross-Functional Integration at the Frontline of the Retail Channel |
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23 | (4) |
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Research on Emotions by Marketing Scholars in Last 10 Years |
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27 | (5) |
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The Ideal Marketer is an Authentic Marketer |
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32 | (9) |
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Session 1.5 Employee Health, Senior Center Servicescapes and Technology Acceptance |
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41 | (15) |
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Understanding the Decision-Making Processes Associated with Exercise |
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42 | (4) |
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Responses to mhealth Application on Health Behavior: A Theoretical Extension of the Technology Acceptance Model |
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46 | (10) |
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Session 1.6 Consumer Behavior: Food Issues |
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56 | (20) |
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An Exploratory Analysis of Snack Food Purchasing Behaviour in New Zealand |
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57 | (9) |
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The Influence of Personal Values and Pet Attachment on Owners' Pet Products Pruchase Behavior |
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66 | (4) |
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Bundled Presentation, Susceptibility to Influence and Calorie Estimation |
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70 | (3) |
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If Only ...? A Study on the Effects of Purchase Regret |
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73 | (3) |
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Session 1.7 Tourism 1: Hotels and Hospitals |
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76 | (8) |
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Young Chinese Consumers' Luxury Hotel Preference and Purchase Intention |
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77 | (4) |
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How Brand Trust Mediates the Effects of Service Quality on Loyalty: An Illustration from Medical Tourism Context |
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81 | (3) |
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Session 1.8 Excellence in International Marketing Education |
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84 | (11) |
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Risk Aversion and Attributes of Study Abroad Programs Among Marketing Majors in the U.S. and Norway: Validation of Cross-Cultural Scales |
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85 | (1) |
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A Study of the Marketing Curriculum in Australia: The 1930s to Now |
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86 | (8) |
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Understanding College Students' Study Abroad Motivations and Preferences |
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94 | (1) |
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Session 2.1 Challenges and Opportunities for Logistics and Supply Chain Management |
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95 | (5) |
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What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain |
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96 | (4) |
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Session 2.2 Corporate Reputational Issues |
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100 | (9) |
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Is Trust a Pre-Requisite or Outcome of Corporate Social Responsibility? A Stakeholder Theoretical Perspective |
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101 | (1) |
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Drivers and Outcomes of Corporate Identity Management |
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102 | (1) |
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Understanding Corporate Identity of SMEs: Conceptualization and Preliminary Construction of Scale |
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103 | (5) |
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Codes of Ethics Artifacts in Australia, Canada And Sweden: A Longitudinal Study |
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108 | (1) |
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Session 2.3 Advertising Appeals and Execution |
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109 | (18) |
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Matching Advertisement Layout with Metaphor Facilitates Comprehension |
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110 | (1) |
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The Use of Childhood Icons in Nostalgic Appeals for Charity |
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111 | (1) |
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Consumption Emotion, Satisfaction and Word of Mouth: A Structural Study of Demographic Correlates Consumption Emotion, Satisfaction |
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112 | (4) |
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Advertising Execution Styles Matter - A Fear-Based Experiment on Attitude, Susceptibility, Efficacy and Behaviour |
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116 | (11) |
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Session 2.4 B2B Customers and Processes: Integration, Interaction and Reacquisition |
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127 | (16) |
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A Framework for B2B Customer Reacquisition: Evaluating Key Determinants to Win Back Lost Customers |
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128 | (1) |
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Role of Ethical Integration in the Effect of a Service Provider on the Outsourcing Organisation's Reputation -- A Structured Abstract |
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129 | (4) |
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Margaret Jekanyika Matanda |
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A Social Identity Perspective of Customer Value Heterogeneity in Complex Industrial Solutions |
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133 | (10) |
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Session 2.5 Marketing Models |
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143 | (13) |
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Customer Churn Models: A Comparison of Probability and Data Mining Approaches |
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144 | (5) |
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It's the Strength of the Ties: How Multiplex Social Networks Among Frontline Employees Drive Service Performance |
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149 | (7) |
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Session 2.7 Brands, Purchase Intention and Loyalty |
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156 | (2) |
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Factors Affecting Brand Loyalty Among Malaysian Consumers in their Choice of Mobile Phone Brands |
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157 | (1) |
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Session 3.1 Sales Management Issues |
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158 | (6) |
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Active Waiting: An Investigation of Delayed Winback Strategies |
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159 | (1) |
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A Cross Cultural Investigation of the Stereotype for Salespeople |
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160 | (1) |
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Managing Control Expectations in Business-To-Business Relationships |
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161 | (3) |
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Lauren Skinner Beitelspacher |
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Session 3.3 Creating Value in Relationships |
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164 | (14) |
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Service Dominant Logic -- An Example of Competitive Advantage |
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165 | (1) |
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Kenneth Le Meunier-FitzHugh |
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Leslie Le Meunier-FitzHugh |
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Developing New Business Relationships: An Outside-In Perspective |
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166 | (4) |
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Inter-Firm Knowledge Sharing Effectiveness: An Empirical Examination of Adaptation Ambidexterity |
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170 | (1) |
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Exploring SMEs Perception and Trust Toward HRIs for a Sustainable HRM Performance: Case Study of SMEs in Vietnam |
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171 | (4) |
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When Rural Entrepreneurial Marketing does not Work: The Case of OTOP Failure in Thailand |
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175 | (1) |
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Channel Integration: An Explanation According to David Teece's Theory of the Boundaries of the Firm |
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176 | (1) |
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Relationship of Line Extension Brand and Parent Brand in the Eyes of Consumers |
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177 | (1) |
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Session 3.5 Social Media Marketing |
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178 | (13) |
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The Impact of Social Media Marketing on the Relationship among Dynamic Capabilities and Performance |
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179 | (1) |
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The Influence of Social Presence on Online Purchase Intention: An Experiment with Different Product Types |
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180 | (4) |
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`On The Go' Vs `On The Spot': The Segmentation of Digital Natives |
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184 | (7) |
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Session 3.6 Exploring Ethical Consumer Behavior |
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191 | (25) |
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From Green to Ethical Consumers: What Really Motivates Consumers to Buy Ethical Products? |
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192 | (10) |
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The Effect of Animal Protection Advertising on Opposition to the Slaughter of Wildlife and Willingness to Boycott the Offending Industry: Initial and Carryover Effects |
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202 | (1) |
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Reframing the Ethical Consumption `Gap' |
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203 | (3) |
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Emerging Segments in Ethical Consumption: Young Adults and Cosmetics |
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206 | (10) |
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Session 3.7 Empowering Customers: Co-Creation, Participation and Self-Service Initiatives |
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216 | (5) |
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Co-Creation in a Service Innovation Context |
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217 | (1) |
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Potential Dimensions of Customer Co-Creation |
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218 | (2) |
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Customer Satisfaction and Purchase Behavior: The Role of Customer Input |
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220 | (1) |
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Session 3.8 Advertising in the Age of Social Media |
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221 | (23) |
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Internet Users' Attidutes Towards Advertising on Facebook |
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222 | (4) |
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Consumer Emotional Responses to Emotional Appeal Advertising within an Online Social Network Context |
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226 | (8) |
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The Impact of Company Facebook Page on WOM Communication of New Product |
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234 | (10) |
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Session 4.1 Non Profit Marketing: Advancing Strategies and Policies |
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244 | (13) |
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Countering Counterfeit Branding: An Understanding Incorporating Mimesis and Cultural Appropriation for Emerging Markets |
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245 | (1) |
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Coopetition (Contemporaneous Cooperation and Competition) Among Nonprofit Arts Organizations |
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246 | (1) |
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Sustainability Living in a Carbon Priced Economy: Trade-Offs in Purchasing and Practices and Sustainability Guilt |
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247 | (9) |
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What's in a Name? A Systems Thinking Framework for Resource Types in Nonprofit Marketing |
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256 | (1) |
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Session 4.2 Marketing in Asia: Branding and Word of Mouth |
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257 | (8) |
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Direct Experience and Emotional Attachment to Brands: Protecting Brands from the Negative Word of Mouth Opinion of Japanese Consumers |
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258 | (4) |
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Ability of the Information-Leader to Create Topics of Conversation and Purchase Decision-Making |
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262 | (1) |
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The Effects of Health Claims and Symbolic Mark: A Case of FoSHU (Food for Specified Health Uses) In Japan |
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263 | (1) |
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Co-Creation of Service Brand Meaning: Initial Findings from an Exploration of Bank Branding in the Vietnamese Retail Banking Sector |
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264 | (1) |
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Session 4.4 Co-Creation and Service Strategies |
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265 | (7) |
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Co-Creation: Conceptualization and Research Implications |
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266 | (1) |
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None of the Glory: The Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences |
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267 | (4) |
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Congruence in the Positioning of Service Brands: An Empirical Examination |
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271 | (1) |
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Session 4.5 Consumer Behavior: Telecoms |
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272 | (9) |
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Towards an Understanding of the Motivations to Play Games on Smartphones |
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273 | (3) |
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It's Personal, It's Not Business: The Effects of Moods on Advertisements Recall |
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276 | (4) |
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The Role of Product Personalization in Effects of Self-Congruity Versus Functional Congruity |
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280 | (1) |
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Session 4.6 Consumer Responses to Sustainability Issues |
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281 | (11) |
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What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach |
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282 | (1) |
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Sustainable or Conventional? Exploring the fit of Sustainability Attributes |
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283 | (1) |
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Sustainable Retrofits of Apartment Buildings: Developing a Process to Address the Barriers to Adoption |
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284 | (8) |
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Session 5.1 International and Cross-Cultural Marketing: Brands and Luxury Consumption |
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292 | (17) |
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Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption |
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294 | (1) |
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Are You Like Me? I Will be Attached to You. Empirical Findings from an International Research about Consumer, Brand and Store Personality Congruence in Luxury Sector |
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295 | (10) |
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Irina Ivanovna Skorobogatykh |
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The Effect of Offshore Shifts on Brand Attitude and Corporate Image |
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305 | (4) |
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Session 5.2 New Approaches to Research Methodology |
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309 | (6) |
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The True Nature of Non-Linear Dynamic Effects: A Methodology to the Rescue of Imprecise Theory |
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310 | (1) |
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What was Brand Equity Anyway, and How did they Measure it? |
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311 | (4) |
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Session 5.4 Innovations and New Insights in Social Marketing |
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315 | (17) |
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Scared Topless: Why Social Marketers Need to Encourage Marketing-Like Activities in Avoidance-Service Workers |
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316 | (3) |
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Not Quite Playing the Game? Mobile Applications for Healthier Lifestyles |
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319 | (11) |
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A Services Approach to Social Marketing |
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330 | (1) |
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Perceived CSR Authenticity |
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331 | (1) |
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Session 5.5 E-Buyer Behavior |
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332 | (11) |
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Predicting Disloyalty to a Search Engine: The Role of Satisfaction, Brand Relationship, Reputation and the Search Engines Features |
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333 | (4) |
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Risky Business? Consumers' Propensity to Engage in Online Banking Services |
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337 | (1) |
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Effective Interactive Websites: Examining the Moderating Role of Involvement |
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338 | (5) |
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Session 5.6 Issues Involving Children, Exercise and Health Campaigns |
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343 | (21) |
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Employee Health: Motivations and Constraints to Fitness Program Participation |
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344 | (4) |
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Supporting Children of HIV-Positive Parents |
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348 | (4) |
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Influence of Parents on Child Eating Practices in Low SES Communities: Identifying Insights for Health Promotion Campaigns |
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352 | (4) |
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A Regional Approach to Implementation and Evaluation of Strategic Health Communication Campaigns to Support Non-Communicable Disease Prevention in Pacific Island Nations |
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356 | (8) |
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Session 5.7 Nonprofit Marketing: Contemporary Challenges |
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364 | (13) |
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Internal Competition and Cooperation at Art Museums: A Qualitative Exploration |
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365 | (1) |
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SERVAQUA: Towards A Model for Service Quality in Potable Reticulated Water Services |
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366 | (10) |
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Development of a Market Orientation Research Agenda for the Nonprofit Sector |
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376 | (1) |
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Session 6.1 Consumer Behavior: Innovation |
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377 | (8) |
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Antecedents and Consequences of Consumer Perception of Product Innovativeness |
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378 | (1) |
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An Alternative Model of the Diffusion Curve for New Products |
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379 | (1) |
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Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations |
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380 | (1) |
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The Transition from Complement to Substitute: Determinants of Consumer Disadoption of Old Technologies |
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381 | (4) |
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Session 6.2 Using Social Marketing to Address Consumer Misbehavior and Problem Behavior: Insights from Theory and Practice |
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385 | (17) |
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Thou Shalt Not Steal: Illegal Downloading Behaviour in a Church Community Context |
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386 | (5) |
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How Social Marketing can Address the Obesity Issue: The Role of Corporate Reputation |
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391 | (1) |
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Investigating Consumer Message Processing of Fear and Challenge Based Advertising: A Conceptual Framework |
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392 | (10) |
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Session 6.3 The Role of Service Employees |
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402 | (8) |
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The Dual Impact of Socio-Emotional and Operational Demands Stress and Burnout |
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403 | (4) |
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Personality and the Creativity of Frontline Service Employees: Exploring Quadratic and Moderating Effects |
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407 | (1) |
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Dealing with Variability in Professional Services - The Role of Scripting Versus Improvisation |
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408 | (2) |
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Session 6.4 Marketing in Asia: Retailing and Services |
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410 | (4) |
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The Evolution of Japanese Retailing: 1991--2007 |
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411 | (1) |
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Online Perceived Value in the Low Cost Airline Business |
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412 | (1) |
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Adoption of Online Shopping in South Asia: A Technology Acceptance Perspective |
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413 | (1) |
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Session 6.5 Current Issues in Social Media Marketing |
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414 | (31) |
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Social Presence's Affects on User Relational Performance, Relational Information Process' Role of Mediating, and Moderating Effects Caused by Variety of Social Media Websites |
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415 | (10) |
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A Qualitative Exploration of Student Perspectives on Social Media Use, Abuse and Content |
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425 | (1) |
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Strategically Social-Drivers and Patterns in Social Media Management |
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426 | (9) |
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Me or Not Me? The Avatar as Consumer Identity in Virtual Worlds |
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435 | (10) |
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Session 6.6 Social Media as a Source of Communication |
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445 | (22) |
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Who has Written It? How Reviewer-Reader Similarity Moderates the Factuality of Online Reviews |
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446 | (1) |
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What Type of Birdsong Carries? Twitter: Source Credibility and its Links to Value Creation in the Wine Business--A Tentative Model |
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447 | (10) |
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Examining Factors Affecting Mobile Social Media Customer-To-Customer Interactions in Real-Time Service Encounters |
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457 | (9) |
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The Effect of WOM Communication with Close Others on Repeat Purchase |
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466 | (1) |
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Session 6.7 Innovative Approaches to Marketing Education |
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467 | (11) |
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Foundations for Effective Sustainability Education |
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468 | (10) |
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Session 7.2 International and Cross-Cultural Marketing: Country of Origin |
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478 | (8) |
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Global Consumer Culture and Local Identity as Drivers of Materialism: An International Study of Convergence and Divergence |
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479 | (1) |
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A Model Linking Corporate Brand, Industry Image and Country of Origin Image |
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480 | (1) |
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Ambivalence in Ethnocentric Bias |
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481 | (1) |
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Acculturation and Advertising: Evidence from South Korea |
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482 | (4) |
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Session 7.4 Online Advertising and WOM |
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486 | (23) |
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How Companies Use Facebook to Promote Alcohol Brands to Young Adults |
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487 | (4) |
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I'm Friends with Louie the Fly, Not Mortein: Conceptualising the New Brand Relationships on Social Media |
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491 | (4) |
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On Bricks and Clicks Consumer Search Strategy as a Basis for Multi-Channel Management |
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495 | (14) |
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Session 7.5 Dealing with Negative Incidents |
|
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509 | (6) |
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Reporting Complaints: Scale Application and Replication |
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510 | (1) |
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Fellow Customers as a Source of Unfriendliness: The Role of Descriptive Norms in Deviant Customer Behavior |
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511 | (1) |
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Exploring the Positive and Negative Aspects of Customer-Brand Relationships: Why Disengagement Matters |
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512 | (3) |
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Session 7.6 When Consumers Get Creative |
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515 | (7) |
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Consumer Creativity and the World's Biggest Brand |
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516 | (1) |
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The Brand Personality of a Copycat Product: The Case of Tribute Bands |
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517 | (4) |
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Measuring Consumer-Based Brand Authenticity |
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521 | (1) |
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Session 7.7 Organizational Sustainability and the Future of Green Marketing |
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522 | (20) |
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Holistic Management of SME Environmental Management Practices: Toward a New Typology |
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523 | (6) |
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Fit to be Creative: Organization-Employee Congruence on Environmental Values |
|
|
529 | (1) |
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Reflecting on the Past Decade of Marketing: Taking Stock of Green Marketing Literature |
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530 | (4) |
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Marketing Renewable Energy in Developing Countries: A Policy Paradigm for Mexico |
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534 | (8) |
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Session 8.1 Heritage, Arts and Wine |
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542 | (10) |
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Does Destination Services Matter in Gaming Destinations? The Role of Travel Purpose |
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543 | (4) |
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The Power Balance in the Contemporary Art Market: Artists, Dealers and Collectors |
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547 | (4) |
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|
What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior |
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551 | (1) |
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Session 8.3 Consumer Behavior: Sensory Marketing |
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552 | (7) |
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Touching but with the Eyes Only the Effectiveness of Textured Packaging and the Moderating Effect of Previous Tactile Stimulation |
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553 | (1) |
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The Formation of Customer Engagement Behavior in a Hedonic Service Setting |
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554 | (4) |
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Need for Touch and Multichannel Search and Purchase |
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558 | (1) |
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Session 8.4 Sport Sponsorship |
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559 | (16) |
|
Differences in Effects of Sport and Non-Sport Sponsorship on Sponsor's Employees |
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560 | (4) |
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|
A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship |
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564 | (10) |
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An Examination of Conditions that Moderate Negative Effects of Sponsorship Terminations on Fan Attitudes Toward the Former Sponsor |
|
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574 | (1) |
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Session 8.5 Branding and Employee Relationships |
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575 | (6) |
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Satisfying Customers through Satisfied Service Employees: Integrating the Emotional Labor and Emotional Contagion Perspectives |
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576 | (4) |
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Impact of Im Programs on Fle's Perception of Imo and Performance Outcomes |
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580 | (1) |
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|
Session 8.6 Retailing Convenience, Patronage and Concessions |
|
|
581 | (19) |
|
What do Consumers See when They Look at Displays? An Eye-Tracking Study |
|
|
582 | (4) |
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|
Waiting for Checkout: Toward an Understanding of Customers' Perceptions |
|
|
586 | (4) |
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|
Determination of Success Factors of the Shop-In-Shop and the Concession Model in the Fashion Industry: An Empirical Ananlysis of Consumer Perception in the Case of Hugo Boss Benelux in Spain |
|
|
590 | (10) |
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|
Session 8.7 Towards a Global Framework for Advertising Self-Regulation |
|
|
600 | (3) |
|
Towards A Global Framework for Advertising Self Regulation |
|
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601 | (2) |
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|
Session 9.1 Understanding Relationships |
|
|
603 | (15) |
|
The Behaviours of Relationship Building: A Networking View |
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|
604 | (10) |
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|
Parasocial Relationships and Brand Tribal Behavior: Delineating Their Link |
|
|
614 | (4) |
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|
Session 9.3 Strategic Pricing and Pricing Promotion |
|
|
618 | (6) |
|
How Much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study In The Consumer Market |
|
|
619 | (1) |
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|
|
The Antecedents of Strategic Pricing and Its Effect on Company Performance |
|
|
620 | (4) |
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|
Session 9.4 Tourism 2: Games, Groups and Events |
|
|
624 | (18) |
|
The Role of Expectations, Confirmation, and Perceived Performance in Olympic Games Attitudes: A Cross-National Longitudinal Study |
|
|
625 | (10) |
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|
|
Of Geeks and Achievers: Exploring Consumer Collective Tourism and the Infinite Game |
|
|
635 | (7) |
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|
|
|
Session 9.5 Global Warming and Consumer Behavior |
|
|
642 | (18) |
|
Climate Change Science Versus Climate Sceptics: Is the World Really Flat? |
|
|
643 | (11) |
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|
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|
|
Past and Future Orientation, Environmental Attitudes and Green Consumer Behaviour |
|
|
654 | (1) |
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|
|
Sustainability and Perception of Brand Communication |
|
|
655 | (5) |
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|
Session 9.6 Online Shopping |
|
|
660 | (18) |
|
The Role of Synergy and Complementarity in a Multichannel E-Commerce System |
|
|
661 | (1) |
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|
|
|
|
|
|
A Comparison of Online and Offline Gender and Goal Directed Shopping Online |
|
|
662 | (10) |
|
|
|
|
|
|
|
How Mindset Affects Online Planned And Unplanned Purchasing -- An Extended Abstract |
|
|
672 | (3) |
|
|
|
|
|
Moving Virtual Retail into Reality: Examining Metaverse and Augmented Reality in the Online Shopping Experience |
|
|
675 | (3) |
|
|
|
Session 10.1 Consumer Behavior: Unusual Consumption |
|
|
678 | (11) |
|
Meaning of Money Among Hindus in India: Some Preliminary Findings |
|
|
679 | (1) |
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|
|
Embarrassment Effects on Purchase Intent for A Product With Socially Shared Superstitious Meanings: A Structured Abstract |
|
|
680 | (4) |
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|
|
|
|
Coping with Negative Consumption Experiences: How Attribution Influences Disappointment, Regret, Word of Mouth and Complaining Behaviours |
|
|
684 | (4) |
|
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|
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|
|
Funeral Consumption as an Ambivalent Experience |
|
|
688 | (1) |
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|
|
|
Session 10.2 International and Cross-Cultural Marketing: International Consumer Behavior |
|
|
689 | (20) |
|
Does Consumer Innovativeness Influence Western and Eastern customers' Really New Product Adoption Behavior Differently? |
|
|
690 | (7) |
|
|
|
|
|
Consumers' Perception of Corporate Sustainable Activities: An Analysis of the German and the Spanish Consumer |
|
|
697 | (12) |
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|
Session 10.3 Looking Forward and Back at Survey Research Response Issues in Marketing Research |
|
|
709 | (6) |
|
Why Consumers Seek `Coolness'? Evidence from the Arab World |
|
|
710 | (1) |
|
|
|
|
|
Special Session Title: Looking Forward and Back at Survey Research Response Issues in Marketing Research |
|
|
711 | (1) |
|
|
|
A Retrospective on the Use of Survey Methodologies in Marketing Research |
|
|
712 | (1) |
|
|
|
Student Subjects: Human Lab Rats or Genuine Consumers? |
|
|
713 | (1) |
|
|
|
Response Rate and Response Bias in Marketing Research |
|
|
714 | (1) |
|
|
|
|
|
Session 10.4 The Changing Nature of Market Research |
|
|
715 | (18) |
|
A New Era: How New Media Might Shape New Data and Research Methods |
|
|
716 | (10) |
|
|
|
How the Innovation Diffusion Models From the Past Can Help Us to Explain Marketing in the New Media Era |
|
|
726 | (7) |
|
|
|
|
|
|
|
Session 10.5 Sponsorship and Branding |
|
|
733 | (4) |
|
Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship |
|
|
734 | (1) |
|
|
|
|
|
Construal Level Effects in Sponsorship Announcements |
|
|
735 | (1) |
|
|
|
|
|
|
|
Celebrity Portfolio Effects on Consumer Brand Evaluations |
|
|
736 | (1) |
|
|
|
|
|
Session 10.6 Customer Loyalty and Customer Value |
|
|
737 | (24) |
|
Drivers of Perceptions of Fairness in Financial Services in Australia |
|
|
738 | (4) |
|
|
|
|
|
What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience |
|
|
742 | (9) |
|
|
|
|
|
|
|
Coaligning Service Quality Attributes and Its Implication to Customer Value |
|
|
751 | (9) |
|
|
|
Gambler Loyalty -- A Qualitative and Quantitative Investigation |
|
|
760 | (1) |
|
|
|
Session 10.7 Product Strategy |
|
|
761 | (15) |
|
It is Not About the Product Having Enhanced or Unique Product Attributes |
|
|
762 | (1) |
|
|
|
|
|
Brand Innovativeness Effects on Perceived Quality, Satisfaction and Loyalty |
|
|
763 | (1) |
|
|
|
|
|
Engaging Internal Stakeholders: Revitalizing Community Organizations through Rebranding |
|
|
764 | (8) |
|
|
|
|
|
|
|
Measurement of Perceived Multisensory Marketing Strategies |
|
|
772 | (4) |
|
|
|
Session 11.1 Editorial Reviewers' Perspectives on Writing and Publishing in High Quality Marketing |
|
|
776 | (2) |
|
Editorial Reviewers' Persepctives on Writing and Publishing in High Quality Marketing Journals: an Interactive Discussion |
|
|
777 | (1) |
|
|
|
|
|
|
|
Session 11.2 Consumer Behavior: Branding |
|
|
778 | (14) |
|
The Influence of Inertia on Brand Switching Behaviour |
|
|
779 | (9) |
|
|
|
|
|
|
|
Are Management Responses to Negative Online Consumer Reviews Beneficial? |
|
|
788 | (4) |
|
|
|
|
|
Session 11.3 International and Cross-Cultural Marketing: Aspects of International Strategy |
|
|
792 | (13) |
|
Relational Risks for Guanxi Boundary Spanners in Chinese-Foreign Business Interactions |
|
|
793 | (1) |
|
|
|
|
|
The Antecedents and Consequences of Price Leadership Strategy: an Empirical Investigation of Chinese Manufacture Exporters |
|
|
794 | (1) |
|
|
|
|
|
|
|
|
|
|
|
Networks, Dynamic International Opportunity Recognition and Performance Among International New Ventures |
|
|
795 | (10) |
|
|
|
|
|
Session 11.4 International and Cross-Cultural Marketing: Cross-National Consumer Research |
|
|
805 | (10) |
|
Susceptibility to Credit Card Effects and Revolving Credit Card Holders: A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets |
|
|
806 | (4) |
|
|
|
|
|
American and Australian Women's Antecedents to Trust, Commitment and Loyalty to Costco |
|
|
810 | (4) |
|
|
|
Eunyoung (Christine) Sung |
|
|
|
|
|
|
Assessing the Feasibility of Mturk for Cross-National Consumer Online Sampling |
|
|
814 | (1) |
|
|
|
|
|
Session 11.5 Brands in Different Contexts |
|
|
815 | (10) |
|
An Examination of The Realtionship Between Country of Origin and Customer-Based Brand Equity: Testing the Effect of Some Moderators |
|
|
816 | (1) |
|
|
|
|
|
|
|
Service Employees as Brand Champions: the Effects of Service Employees' Branding Behaviors on Brand Outcomes |
|
|
817 | (4) |
|
|
|
|
|
|
|
Exploring the Influences of Communication Strategies and Message Types on Advertising Spillover Effects in Product Lines |
|
|
821 | (4) |
|
|
|
|
|
Session 11.6 Corporate Responsibility, Emotions and Brand |
|
|
825 | (12) |
|
The Impact of Emotion and Brand Placement on Brand Memory: A Neurophysiological View |
|
|
826 | (10) |
|
C. Carlos Felipe de Almeida |
|
|
|
|
|
|
Believe it or Not: How Social Axioms Impact on Customer Perceptions of Corporate Brand Reputation |
|
|
836 | (1) |
|
|
|
|
|
|
|
Session 11.7 Relationships and Retention |
|
|
837 | (7) |
|
Antecedents of Word-of-Mouth: An Examination of Consumer- and Sector-Level Effects |
|
|
838 | (1) |
|
|
|
|
|
Does the Age of Relationship Matter in Customer Referral Behaviour? |
|
|
839 | (4) |
|
|
|
|
|
Development of the Long-Term Service Model on Customer Relationships: Consideration of Primary and Secondary Attributes |
|
|
843 | (1) |
|
|
|
Session 12.2 Online Communities |
|
|
844 | (9) |
|
Virtual World, Real Engagement: Building Brand Attachment Via Hosted Brand Community Online Events |
|
|
845 | (4) |
|
|
|
|
|
|
|
Online Consumer Engagement Behaviour: The Consumer-Based Antecedents |
|
|
849 | (4) |
|
|
|
|
|
|
|
Session 12.3 Brand Theory and Strategy |
|
|
853 | (23) |
|
The Contribution of Contract Theory to Brand Strategy |
|
|
854 | (11) |
|
|
|
|
|
Antecedents and Consequences of Employer Brand Equity: Toward a Conceptual Framework |
|
|
865 | (1) |
|
|
|
|
|
|
|
Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy |
|
|
866 | (2) |
|
|
|
|
|
Performance Benefits of Hybrid Brand and Market Orientation Interaction |
|
|
868 | (8) |
|
|
|
|
|
Session 12.4 Retail Environments and Franchise Support |
|
|
876 | (14) |
|
How to Impact Franchisee Adjustment: An Empirical Examination of Franchisor Support |
|
|
877 | (1) |
|
|
|
|
|
|
|
|
|
|
|
Customer Value and Shopping Experience |
|
|
878 | (10) |
|
Beatriz Cavalcante Chamie |
|
|
|
|
|
|
Consumer Innovativeness Effects on Retail Extension Evaluations |
|
|
888 | (1) |
|
|
|
|
|
|
|
Consumers' Willingness to Patronize Foreign-Based Business Format Franchises: Exploring the Fast-Food Sector |
|
|
889 | (1) |
|
|
|
|
|
|
|
|
|
Session 12.5 Pay What You Want Pricing, Price, Quality and Size |
|
|
890 | (4) |
|
Pay What You Want: Willingness to Pay Under no, Part, and Full Information of Cost of Product |
|
|
891 | (1) |
|
|
|
Factors Influencing Consumers' Willingness to Pay Under Pay what You Want Context |
|
|
892 | (1) |
|
|
|
|
|
Factors Moderating Asymmetric Inter-Tier Competition: A Conceptual Examination Using Price-Quality Tradeoff Framework |
|
|
893 | (1) |
|
|
|
Session 12.6 Marketing in Asia: Adoption and Decision Making |
|
|
894 | (12) |
|
A New Viewpoint on the Structure of the Consideration Set and its Change |
|
|
895 | (1) |
|
|
|
How Confucius Influences Consumer's View on Socially Responsible Corporations |
|
|
896 | (1) |
|
|
|
|
|
|
|
|
|
Impact of Culture on Indian Consumers: An Exploratory Study |
|
|
897 | (9) |
|
|
| Index of Authors and Sessions |
|
906 | |
