The book highlights research on transportation as services in Africa and provides theoretical underpinning for future studies on transport service management. . It recognises that transport service provision in Africa needs to be contextualised am...Lasīt vairāk
This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth. Designed specifically f...Lasīt vairāk
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on...Lasīt vairāk
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to in...Lasīt vairāk
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to in...Lasīt vairāk
Nestor Asiamah, Hafiz T.A. Khan, Pablo Villalobos Dintrans, Mohammad Javad Koohsari, Emmanuel Mogaji, Edgar Ramos Vieira, Ruth Lowry, Henry Kofi Mensah
This timely book provides an understanding of how an ageing population can maintain health in the ageing process in their preferred homes and neighbourhoods while coping with global crises of climate change events, infectious diseases, systemic...Lasīt vairāk
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictat...Lasīt vairāk
This book presents a holistic picture of Nigerias financial services landscape. This includes identifying service providers and regulatory bodies, understanding consumer behaviour, and examining the unique challenges faced by Nigerian financial i...Lasīt vairāk
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the accelerated pace of digitization and unprecedented rise in customer expectations post-pande...Lasīt vairāk
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion ma...Lasīt vairāk
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for womens mid-market apparel. In order for fashion...Lasīt vairāk
Nestor Asiamah, Hafiz T.A. Khan, Pablo Villalobos Dintrans, Mohammad Javad Koohsari, Emmanuel Mogaji, Edgar Ramos Vieira, Ruth Lowry, Henry Kofi Mensah
This timely book provides an understanding of how an ageing population can maintain health in the ageing process in their preferred homes and neighbourhoods while coping with global crises of climate change events, infectious diseases, systemic...Lasīt vairāk
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consu...Lasīt vairāk
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understandingfrom a brand perspectiveof the management of consumers and...Lasīt vairāk
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictat...Lasīt vairāk
This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual l...Lasīt vairāk
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encomp...Lasīt vairāk
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion ma...Lasīt vairāk
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for womens mid-market apparel. In order for fashion...Lasīt vairāk
