In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. Gamification plays a major role in individual and business decision-making in today...Lasīt vairāk
Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has...Lasīt vairāk
This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. ...Lasīt vairāk
