Sustainable Tourism: Entrepreneurship Innovations and Strategies explores the evolving landscape of tourism meeting the pressing need for sustainability. Sustainable Tourism: Entrepreneurship Innovations and St...Lasīt vairāk
This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy. The AI Metaverse Revolution: Transforming Multi-Busines...Lasīt vairāk
This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy....Lasīt vairāk
This volume brings together leading experts and scholars who delve into how sensory marketing, through the engagement of sight, sound, touch, taste, and smell, shapes consumer perceptions, enhances brand loyalty, and drives purchasing behavior--...Lasīt vairāk
Neurosensory marketing and neuromarketing have become pivotal in understanding and influencing consumer behavior. By exploring how sensory experiences and neurological responses shape purchasing decisions, businesses can create more effective market...Lasīt vairāk
Our edited volume, Sensible Selling Through Sensory Neuromarketing, aims to bridge the gap between theory and practice in this burgeoning field. Drawing on the expertise of esteemed contributors, we delve into the principles and applications of ne...Lasīt vairāk
In todays hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective st...Lasīt vairāk
In todays hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective st...Lasīt vairāk
The book delves into the practical applications and societal impacts of the metaverse. From its role in reshaping business models and commerce to its implications for education, society, and the economy, each chapter offers invaluable perspectives o...Lasīt vairāk
Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and gu...Lasīt vairāk
A comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap, providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges,...Lasīt vairāk
Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new ave...Lasīt vairāk
This book is a testament to the growing importance of academic research in understanding and harnessing the potential of the Metaverse. From exploring foundational technologies to investigating real-world applications, the contributions within these...Lasīt vairāk
