Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategi...Lasīt vairāk
The fight against global hunger demands a fresh perspective. Lesser-known legumes, often called potential pulses, can play a pivotal role. These underutilized powerhouses, including adzuki bean, bambara groundnut, faba bean, cowpea, grass pea and h...Lasīt vairāk
This book synthesizes 25 years of research on lithic industries in northern France (3rd2nd millennium BCE), analysing 70,000 flint artifacts. It explores their utilitarian and symbolic roles, the shift from stone to metal, and the persistence of fli...Lasīt vairāk
This book synthesizes 25 years of research on lithic industries in northern France (3rd2nd millennium BCE), analysing 70,000 flint artifacts. It explores their utilitarian and symbolic roles, the shift from stone to metal, and the persistence of fli...Lasīt vairāk
As part of an emerging literature on place branding, this book fills the important gap between consultant-led practice-oriented literature - which lacks in-depth and critical analysis - and technical academic literature - which tends to miss down-to...Lasīt vairāk
