Vincent Mabillard, Martial Pasquier, Renaud Vuignier
Sērija : Routledge Studies in Marketing
(Izdošanas datums: 04-Dec-2023, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781003825890)
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners...Lasīt vairāk
Vincent Mabillard, Martial Pasquier, Renaud Vuignier
Sērija : Routledge Studies in Marketing
(Izdošanas datums: 04-Dec-2023, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781003825876)
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners...Lasīt vairāk
