Sērija : Emerging Issues In International Business And Global Strategy
(Izdošanas datums: 28-Sep-2025, Hardback, Izdevniecība: World Scientific Publishing Co Pte Ltd, ISBN-13: 9789819814909)
This book explores the concept of social responsibility for businesses, emphasizing the need for ethical decision-making and sustainability beyond profit. It examines how businesses can incorporate social responsibility into contemporary models, off...Lasīt vairāk
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social suppor...Lasīt vairāk
A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.The COVID-19 pandemic and the hyper competitive market environment have compelled or...Lasīt vairāk
(Izdošanas datums: 20-Mar-2024, Hardback, Izdevniecība: Routledge India, ISBN-13: 9781032447711)
A series of calamities have, in the recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis. The COVID-19 pandemic and the hyper competitive market environment has compelled organi...Lasīt vairāk
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains...Lasīt vairāk
Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing the crises and disruptions to reinvigorate productivity and performance....Lasīt vairāk
(Izdošanas datums: 31-Mar-2023, Hardback, Izdevniecība: Routledge India, ISBN-13: 9781032017419)
Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance.I...Lasīt vairāk
Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta
(Izdošanas datums: 16-Sep-2021, Hardback, Izdevniecība: Cambridge University Press, ISBN-13: 9781108476744)
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gup...Lasīt vairāk
Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples wi...Lasīt vairāk
This book constitutes the refereed proceedings of the 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022, which took place Newcastle-upon-Tyne, UK, in September 2022. The 37 papers presented in this vo...Lasīt vairāk
Strategic International Marketing aims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent id...Lasīt vairāk
