The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical.Whether youre launching yo...Lasīt vairāk
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical.Whether youre launching yo...Lasīt vairāk
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a...Lasīt vairāk
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently....Lasīt vairāk
This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidiscipl...Lasīt vairāk
The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technolo...Lasīt vairāk
In recent years, the profound impact of Artificial Intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create...Lasīt vairāk
This book delves into the emerging phenomenon of Virtual Influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and consumer goods. By blending artificial intelligence (AI), compute...Lasīt vairāk
In the rapidly evolving world of business, technology isnt just an assetits the driving force behind innovation and success. This work is an indispensable resource for business leaders, marketers, and technologists who are eager to stay ahead o...Lasīt vairāk
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitali...Lasīt vairāk
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heu...Lasīt vairāk
This book is an instrumental guide for policy makers in formulating ethical guidelines while navigating through the evolving landscape of AI and marketing analytics in business. It aims to connect with a wide range of readers who are actively involv...Lasīt vairāk
This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication. This book explores the potential of artificial intellig...Lasīt vairāk
This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication. This book explores the potential of artificial intellig...Lasīt vairāk
The primary objective of this book is to provide a comprehensive examination of the intricate relationships between agriculture, green marketing strategies, and artificial intelligence within the context of sustainability--...Lasīt vairāk
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers life, this book provides a comprehensive understanding of the main artifi...Lasīt vairāk
The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions. It includes real-world case studies and examples from div...Lasīt vairāk
Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally markete...Lasīt vairāk
Unlock Brilliant Strategies with AI-Enhanced MarketingDiscover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from...Lasīt vairāk
Explore the capabilities of ChatGPT and gain insight on how to utilize this AI tool in your daily tasks, and marketing endeavours. This book introduces ChatGPT, covering its architecture, training process, and applications across various fields. ...Lasīt vairāk
