The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. Human consumption is mu...Lasīt vairāk
How does a business differentiate itself through the customer experience and win exemplary levels of customer advocacy and love? Customer Experience is a hot topic in business...Lasīt vairāk
This book delves into the emerging phenomenon of Virtual Influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and consumer goods. By blending artificial intelligence (AI), compute...Lasīt vairāk
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and player...Lasīt vairāk
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and player...Lasīt vairāk
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. Various phenom...Lasīt vairāk
(Izdošanas datums: 31-Dec-2024, Paperback / softback, Izdevniecība: University of Hawai'i Press, ISBN-13: 9780824899141)
Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or luxury, to mass-produced products as an important busines...Lasīt vairāk
This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a nu...Lasīt vairāk
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology. Make your marketing truly resonate by personalizing every mes...Lasīt vairāk
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data a...Lasīt vairāk
Human consumption is multi-faceted and so requires inter-disciplinary exploration in order to explain a spectrum of experience that is at once particular and all-pervading. Consumer choice is a microcosm of human activity which transcends the purvie...Lasīt vairāk
(Izdošanas datums: 31-Dec-2023, Hardback, Izdevniecība: University of Hawai'i Press, ISBN-13: 9780824895167)
Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or luxury, to mass-produced products as an important busines...Lasīt vairāk
(Izdošanas datums: 28-Nov-2023, Paperback / softback, Izdevniecība: Columbia University Press, ISBN-13: 9780231209915)
Gary Becker once wrote a periodic column for Business Week, and, in the December 29, 1997 issue, his column was entitled Why Every Married Couple Should Sign a Contract. Becker argues, roughly, that marriage, a complex contractual arrangement (sub...Lasīt vairāk
(Izdošanas datums: 28-Nov-2023, Hardback, Izdevniecība: Columbia University Press, ISBN-13: 9780231209908)
Arguing About Tastes makes the case that economists should abandon the principle that preferences are fixed and instead incorporate into their work how context and experience shape individual tastes. Mainstream economics considers indi...Lasīt vairāk
The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer...Lasīt vairāk
Provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Key topics covered include online customer experiences, customer satisfaction, and consumer behaviour....Lasīt vairāk
Various phenomena in the global economy, such as intensifying firms internationalization and international sourcing resulting in growing number of hybrid products, raise the question whether the country-of-origin (COO) and the country-of-origin effe...Lasīt vairāk
This book presents thoughts and pathways to build revolutionary machine learning models with the new paradigm of machine learning to adapt behaviorism. It focuses on two aspects one focuses on architecting a choice process to lead users on the c...Lasīt vairāk
