The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. Human consumption is mu...Lasīt vairāk
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology. Make your marketing truly resonate by personalizing every mes...Lasīt vairāk
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data a...Lasīt vairāk
Human consumption is multi-faceted and so requires inter-disciplinary exploration in order to explain a spectrum of experience that is at once particular and all-pervading. Consumer choice is a microcosm of human activity which transcends the purvie...Lasīt vairāk
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. ...Lasīt vairāk
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. ...Lasīt vairāk
This manual explores the tourism and brand applications of Carl Jungs work on archetypes in shaping behavior and unconscious/conscious thought. It examines the stories of consumer experiences with brands that appear on blogs by considering how these...Lasīt vairāk
(Izdošanas datums: 20-Aug-2015, Paperback / softback, Izdevniecība: Morgan Kaufmann Publishers In, ISBN-13: 9780128002322)
This new and completely updated edition is an easy to implement, hands-on resource for usability in the real world. Youll learn about the user requirements gathering stage of product development and find a variety of techniques. For each techniqu...Lasīt vairāk
(Izdošanas datums: 15-Apr-2011, Hardback, Izdevniecība: John Wiley & Sons Ltd, ISBN-13: 9780470912867)
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Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer in...Lasīt vairāk
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obamas presidential campaign, reveals the significant impact of Twitter ideologies and analyzes how new web technologies are revolutionizing business,...Lasīt vairāk
OShaughnessy (business emeritus, Columbia U.) and OShaughnessy (marketing and communications, U. of London) move away from the postmodern theory that consumers are driven beasts completely lacking in rationality by taking a middle road that allows...Lasīt vairāk
Joachimsthaler, an innovation and marketing consultant, argues that success can blind companies to further opportunities for growth, and explains how companies can spot opportunities before their competitors do. Using real-life case stories from orga...Lasīt vairāk
(Izdošanas datums: 18-Nov-2005, Hardback, Izdevniecība: John Wiley & Sons Inc, ISBN-13: 9780470018583)
Developed from the authors experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capa...Lasīt vairāk
