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E-grāmata: Digital Economy. Emerging Technologies and Business Innovation: 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9-11, 2024, Proceedings, Part I

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Digital Economy. Emerging Technologies and Business Innovation: 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9-11, 2024, Proceedings, Part IPalielināt

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This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024. 





The 43 full papers were carefully reviewed and selected from 117 submissions. They were categorized under the topical sections as follows:





Part I: Digital Transformation, Digital Economy and Investment, Artificial Intelligence and E-learning, E-commerce and Social Media Marketing, Exploring the Nexus of Digital and Sustainable Economies in Developing States and Digital Business Models.





Part II: Application of Machine Learning for Business, Digital Technologies and Innovative Management, Social Networks and Information Technologies, Digital Economy in Emerging Countries Mobile Banking and Digital Assets, Online Session.





 
Digital Transformation.- Advancements and Challenges in AI Applications
for B2C Retail Promotions Unveiling a Socio Technical Framework for Computer
Vision Technologies and Generative Adversarial Networks.-  Unravelling the
adoption of digital technologies by European SMEs.- Successful Digital
Transformation Observations on Digital Maturity, Technology and Logistics in
Multiple Industries.- Digital Economy and Investment.- Defining Digital
Platforms A Systematic Literature Review.- Digital Economy and Digital
Maturity A Comprehensive Review.- Digital investment and firm performance
evidence from Moroccan companies.- The nature of the relationship between
Digital Financial Inclusion Index and Chinas Regional Economic Growth
GMM-system empirical evidence.- Artificial Intelligence and E-learning.-
Potential of Artificial Intelligence in Education A Practical Case Study at
Mohammed V University Rabat.- Construction of Knowledge with Strategies
Enabled by Generative Artificial Intelligence.- Students Perceptions of
Barriers in Four Teaching Formats a Quantitative Study.- Investigating the
Higher Students Acceptance of E Learning in Universities An Application of
UTAUT Model.- E-commerce and Social Media Marketing.- Content and Review
Platform Engagement of End Users and Local Businesses an Explorative Analysis
based on Google Maps Data.- The effect of product innovativeness on online
consumer engagement through the mediating role of intrinsic motivation and
ewom.- Does Religiosity Matter An Indonesian Experience in Building Awareness
and Developing Sharia E Commerce.- Unlocking Success in Social Media Across
the Customer Journey An Integrated Marketing Communication Perspective.-
Exploring the Nexus of Digital and Sustainable Economies in Developing
States.- Digitalization and Shadow Economy A Literature Review.- The impact
of Green Innovation on Green Growth in the era of digitalization Evidence
from EU countries.- Is there a relationship between shadow economy,
digitalization, and sustainable development Insights from a national and
regional bibliometric analysis.- Digital Business Models.- Exploring Customer
Acceptance of Smart Stores An Advanced Model Approach.- Bibliometric analysis
and network mapping on Mobile Technologies in the area of marketing: Emerging
topics and research agenda.- Catalysts driving the integration of artificial
intelligence (AI) in project management an in depth exploration with a focus
on the Moroccan context.- Integrating Advanced Mobility Services in Federated
Data Spaces An Exploration of Organizational Roles.
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