Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.
For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.
Readers will learn service quality, peer pressure, online reviewers effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Chapter
1. Disruptive Artificial Intelligence: Augmenting Consumer
Experience Through Chatbot Banking; Forbes Makudza, Divaries C Jaravaza,
Godfrey Makandwa, and Paul Mukucha
Chapter
2. Perceived Service Quality and Customer Loyalty: A Study of Online
Food Delivery Applications in Platform to Customer(P2C) Service Delivery in
Sri Lanka; Karawita Dasanayakage Dilmi Umayanchana Dasanayaka, Mananage
Shanika Hansini Rathnasiri, Dulakith Jasinghe, Narayanage Jayantha Dewasiri,
Wijerathna W.A.I.D., and Nripendra Singh
Chapter
3. The Impact of Artificial Intelligence on Customer Satisfaction
Levels in the Mobile Telephony Industry in Zimbabwe; Ngonidzashe Katsamba,
Agripah Kandiero, and Sabelo Chizwina
Chapter
4. Impact of COVID-19 on the Hospitality Industry: Thematic Analysis
of Global Tweets; Tanveer Kajla, Sahil Raj, and Amit Kumar Bhardwaj
Chapter
5. A Bibliometric Analysis on Research Trends in Neuromarketing:
Current Status and Future Directions; Sumit Oberoi, Pooja Kansra, and Vedica
Awasthi
Chapter
6. Understanding Acceptance and Continuous Intention of Mobile Wallet
by LGBT community using SOR Model; Preeti Mehra and Aayushi Singh
Chapter
7. Factors for sharing economy platforms in the Indian context;
Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas, and Rajita
Srivastava
Chapter
8. Digital Marketing (DM): How are Small Business Enterprises (SBEs)
of Bhutan and Sikkim (India) are responding to it?; Shad Ahmad Khan, Hesham
Magd, Ujjal Bhuyan, Henry Jonathan, and Arshi Naim
Chapter
9. Impact of AI on Knowledge-Based Marketing: A study of B2B Markets;
Kaneez Masoom, Anchal Rastogi, and Shad Ahmad Khan
Chapter
10. Electronic Word Of Mouth (eWOM) and Consumer Purchasing
Behaviour: A Study in Karachis Digital Era; Zahid Hussain
Chapter
11. Promoting Healthy Lifestyle by Influencing Consumers Online Food
Choices: Use of Digital Nudging; Vivek Mishra
Nripendra Singh, PhD, is a tenured Full Professor of Marketing at Pennsylvania Western University, USA. He is the President of International Association of Technology and Management, Clarion, Pennsylvania (USA), and the Director of Research and Clarion Consulting Center. Dr. Singh is a Fulbright Fellow from The Pennsylvania State University. He loves to mentor young faculty members, research scholars, and students.
Pooja Kansra, PhD, is a Professor of Economics at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India. Dr. Kansra has fifteen years of teaching experience. Her areas of research include health economics, labor economics, gender economics, insurance and informal sector.
S. L. Gupta, PhD, is Director at BIT Noida Campus, India.
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