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Electronic Commerce 12th edition [Mīkstie vāki]

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(California State University Monterey Bay)
  • Formāts: Paperback / softback, 624 pages, height x width x depth: 22x187x233 mm, weight: 975 g
  • Izdošanas datums: 26-Feb-2016
  • Izdevniecība: Course Technology Inc
  • ISBN-10: 1305867815
  • ISBN-13: 9781305867819
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Electronic Commerce 12th editionPalielināt
  • Formāts: Paperback / softback, 624 pages, height x width x depth: 22x187x233 mm, weight: 975 g
  • Izdošanas datums: 26-Feb-2016
  • Izdevniecība: Course Technology Inc
  • ISBN-10: 1305867815
  • ISBN-13: 9781305867819
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781305867819.html
Keywords:
Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.
Preface xv
Part 1: Introduction
Chapter 1 Introduction to Electronic Commerce
3(54)
The Evolution of Electronic Commerce
5(4)
Electronic Commerce and Electronic Business
5(1)
Categories of Electronic Commerce
5(1)
Business Processes
6(1)
Relative Size of Electronic Commerce Elements
7(2)
The Development and Growth of Electronic Commerce
9(8)
Early Electronic Commerce
9(1)
The First Wave of Electronic Commerce, 1995-2003
10(1)
The Second Wave of Electronic Commerce, 2004-2009
11(2)
The Third Wave of Electronic Commerce, 2010—Present
13(4)
The "Boom and Bust" Myth
17(1)
Business Models, Revenue Models, and Business Processes
17(4)
Focus on Specific Business Processes
19(1)
Role of Merchandising
19(1)
Product/Process Suitability to Electronic Commerce
19(2)
Electronic Commerce: Opportunities, Cautions, and Concerns
21(4)
Opportunities for Electronic Commerce
21(2)
Electronic Commerce: Current Barriers
23(2)
Economic Forces and Electronic Commerce
25(8)
Transaction Costs
27(1)
Markets and Hierarchies
27(3)
Using Electronic Commerce to Reduce Transaction Costs
30(1)
Network Economic Structures
31(1)
Network Effects
32(1)
Identifying Electronic Commerce Opportunities
33(6)
Strategic Business Unit Value Chains
33(2)
Industry Value Chains
35(2)
SWOT Analysis: Evaluating Business Unit Opportunities
37(2)
International Nature of Electronic Commerce
39(8)
Trust Issues on the Web
39(1)
Language Issues
40(1)
Cultural Issues
41(2)
Culture and Government
43(1)
Infrastructure Issues
44(3)
Summary
47(1)
Key Terms
47(1)
Review Questions
48(1)
Exercises
49(1)
Cases
50(3)
For Further Study and Research
53(4)
Chapter 2 Technology Infrastructure: The Internet and the World Wide Web
57(52)
The Internet and the World Wide Web
59(4)
Origins of the Internet
59(1)
New Uses for the Internet
60(1)
Commercial Use of the Internet
61(1)
Growth of the Internet
61(1)
The Internet of Things
62(1)
Packet-Switched Networks
63(4)
Routing Packets
64(1)
Public and Private Networks
65(1)
Virtual Private Networks (VPNs)
66(1)
Intranets and Extranets
66(1)
Internet Protocols
67(5)
TCP/IP
68(1)
IP Addressing
68(2)
Electronic Mail Protocols
70(1)
Web Page Request and Delivery Protocols
71(1)
Emergence of the World Wide Web
72(4)
The Development of Hypertext
72(1)
Graphical Interfaces for Hypertext
73(1)
The World Wide Web
73(1)
The Deep Web
74(1)
Domain Names
75(1)
Markup Languages and the Web
76(13)
Hypertext Markup Language
77(6)
Extensible Markup Language (XML)
83(6)
Internet Connection Options
89(6)
Connectivity Overview
89(1)
Voice-Grade Telephone Connections
89(1)
Broadband Services
90(1)
Leased-Line Connections
90(1)
Wireless Connections
90(5)
Internet2 and the Semantic Web
95(3)
Summary
98(1)
Key Terms
98(2)
Review Questions
100(1)
Exercises
101(1)
Cases
102(1)
For Further Study and Research
103(6)
Part 2: Business Strategies for Electronic Commerce
Chapter 3 Selling on the Web
109(52)
Revenue Models for Online Business
111(22)
Web Catalog Revenue Models
111(5)
Fee-for-Content Revenue Models
116(4)
Advertising as a Revenue Model Element
120(6)
Fee-for-Transaction Revenue Models
126(5)
Fee-for-Service Revenue Models
131(1)
Free for Many, Fee for a Few
132(1)
Changing Strategies: Revenue Models in Transition
133(4)
Subscription to Advertising-Supported Model
134(1)
Advertising-Supported to Advertising-Subscription Mixed Model
134(1)
Advertising-Supported to Subscription Model
134(1)
Multiple Changes to Revenue Models
135(2)
Revenue Strategy Issues for Online Businesses
137(2)
Channel Conflict and Cannibalization
137(1)
Strategic Alliances
138(1)
Luxury Goods Strategies
138(1)
Overstock Sales Strategies
139(1)
Creating an Effective Business Presence Online
139(2)
Identifying Web Presence Goals
139(2)
Web Site Usability
141(7)
How the Web Is Different
142(1)
Meeting the Needs of Web Site Visitors
142(2)
Trust and Loyalty
144(2)
Usability Testing
146(1)
Customer-Centric Web Site Design
147(1)
Using the Web to Connect with Customers
148(4)
The Nature of Communication on the Web
148(4)
Summary
152(1)
Key Terms
152(1)
Review Questions
153(1)
Exercises
154(1)
Cases
155(3)
For Further Study and Research
158(3)
Chapter 4 Marketing on the Web
161(54)
Web Marketing Strategies
162(3)
The Four Ps of Marketing
163(1)
Product-Based Marketing Strategies
163(1)
Customer-Based Marketing Strategies
164(1)
Communicating with Different Market Segments
165(5)
Trust, Complexity, and Media Choice
165(3)
Market Segmentation
168(1)
Market Segmentation on the Web
169(1)
Offering Customers a Choice on the Web
170(1)
Beyond Market Segmentation: Customer Behavior and Relationship Intensity
170(7)
Segmentation Using Customer Behavior
170(3)
Customer Relationship Intensity and Life-Cycle Segmentation
173(2)
Customer Acquisition: The Funnel Model
175(2)
Advertising on the Web
177(9)
Display Ads
178(3)
Intrusive Ad Formats
181(1)
Rich Media and Video Ad Formats
181(1)
Text Ads
182(1)
Mobile Device Advertising
183(1)
Site Sponsorships
183(1)
Online Advertising Cost and Effectiveness
184(2)
E-Mail Marketing
186(2)
Unsolicited Commercial E-Mail (UCE, Spam)
186(1)
Permission Marketing
187(1)
Combining Content and Advertising
187(1)
Outsourcing E-Mail Processing
188(1)
Technology-Enabled Customer Relationship Management
188(2)
CRM as a Source of Value
188(2)
Creating and Maintaining Brands on the Web
190(6)
Elements of Branding
191(1)
Emotional Branding vs. Rational Branding
192(1)
Affiliate Marketing Strategies
193(1)
Viral Marketing Strategies and Social Media
194(2)
Search Engine Positioning and Domain Names
196(7)
Search Engines and Web Directories
196(1)
Paid Search Engine Inclusion and Placement
197(3)
Web Site Naming Issues
200(3)
Summary
203(1)
Key Terms
203(2)
Review Questions
205(1)
Exercises
206(2)
Cases
208(2)
For Further Study and Research
210(5)
Chapter 5 Business-to-Business Activities: Improving Efficiency and Reducing Costs
215(42)
Purchasing, Logistics, and Business Support Processes
217(10)
Outsourcing and Offshoring
217(1)
Purchasing Activities
218(3)
Logistics Activities
221(1)
Business Process Support Activities
222(2)
E-Government
224(2)
Network Model of Economic Organization in Purchasing: Supply Webs
226(1)
Electronic Data Interchange
227(9)
Early Business Information Interchange Efforts
227(1)
Emergence of Broader Standards: The Birth of EDI
228(1)
How EDI Works
228(5)
Value-Added Networks
233(3)
EDI Payments
236(1)
Supply Chain Management Using Internet Technologies
236(8)
Value Creation in the Supply Chain
236(3)
Increasing Supply Chain Efficiency and Cooperation
239(1)
Materials-Tracking Technologies
240(2)
Creating an Ultimate Consumer Orientation in the Supply Chain
242(1)
Building and Maintaining Trust in the Supply Chain
243(1)
Online Business Marketplaces and Networks
244(4)
Independent Industry Marketplaces
244(2)
Private Stores and Customer Portals
246(1)
Private Company Marketplaces
246(1)
Industry Consortia-Sponsored Marketplaces
247(1)
Summary
248(1)
Key Terms
248(1)
Review Questions
249(1)
Exercises
250(2)
Cases
252(2)
For Further Study and Research
254(3)
Chapter 6 Social Networking, Mobile Commerce, and Online Auctions
257(42)
From Virtual Communities to Social Networks
258(13)
Virtual Communities
259(1)
Early Web Communities
259(1)
Social Networking Emerges
260(4)
Business Uses of Social Networking
264(3)
Revenue Models for Social Networking Sites
267(4)
Mobile Commerce
271(6)
Mobile Phones
272(1)
Tablet Devices
272(1)
Mobile Device Operating Systems
273(1)
Mobile Apps
274(2)
Mobile Payment Apps
276(1)
Online Auctions
277(13)
Auction Basics
277(3)
Online Auctions and Related Businesses
280(7)
Auction-Related Services
287(3)
Summary
290(1)
Key Terms
290(1)
Review Questions
291(1)
Exercises
292(1)
Cases
293(2)
For Further Study and Research
295(4)
Chapter 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
299(56)
The Legal Environment of Electronic Commerce
301(13)
Borders and Jurisdiction
301(3)
Jurisdiction on the Internet
304(4)
Conflict of Laws
308(1)
Contracting and Contract Enforcement in Electronic Commerce
309(5)
Use and Protection of Intellectual Property in Online Business
314(9)
Copyright Issues
315(2)
Patent Issues
317(2)
Trademark Issues
319(1)
Domain Names and Intellectual Property Issues
319(1)
Protecting Intellectual Property Online
320(1)
Defamation
321(1)
Deceptive Trade Practices
322(1)
Advertising Regulation
322(1)
Online Crime, Terrorism, and Warfare
323(5)
Online Crime: Jurisdiction Issues
323(2)
New Types of Crime Online
325(2)
Online Warfare and Terrorism
327(1)
Ethical Issues
328(8)
Ethics and Online Business Practices
328(1)
Privacy Rights and Obligations
329(4)
Communications with Children
333(3)
Taxation and Electronic Commerce
336(5)
Nexus
337(1)
U.S. Income Taxes
337(1)
U.S. State Sales Taxes
338(1)
Import Tariffs
339(1)
European Union Value Added Taxes
339(2)
Summary
341(1)
Key Terms
341(2)
Review Questions
343(1)
Exercises
343(2)
Cases
345(2)
For Further Study and Research
347(8)
Part 3: Technologies for Electronic Commerce
Chapter 8 Web Server Hardware and Software
355(38)
Web Server Basics
356(6)
Dynamic Content Generation
358(1)
Multiple Meanings of "Server"
359(1)
Web Client/Server Architectures
360(2)
Software for Web Servers
362(2)
Operating Systems for Web Servers
362(1)
Web Server Software
363(1)
Electronic Mail (e-mail)
364(9)
E-Mail Benefits
365(1)
E-Mail Drawbacks
365(1)
Spam
365(1)
Solutions to the Spam Problem
365(8)
Web Site Utility Programs
373(2)
Tracert and Other Route-Tracing Programs
373(1)
Telnet and FTP Utilities
374(1)
Indexing and Searching Utility Programs
374(1)
Data Analysis Software
374(1)
Link-Checking Utilities
375(1)
Remote Server Administration
375(1)
Web Server Hardware
375(10)
Web Server Computers
375(2)
Web Servers and Green Computing
377(1)
Web Server Performance Evaluation
378(1)
Web Server Hardware Architectures
378(2)
Cloud Computing
380(2)
Content Delivery Networks
382(3)
Summary
385(1)
Key Terms
385(1)
Review Questions
386(1)
Exercises
387(1)
Cases
388(2)
For Further Study and Research
390(3)
Chapter 9 Electronic Commerce Software
393(30)
Web Hosting Alternatives
394(1)
Basic Functions of Electronic Commerce Software
395(6)
Catalog Display Software
396(1)
Shopping Cart Software
396(3)
Transaction Processing
399(2)
How Electronic Commerce Software Works With Other Software
401(5)
Databases
401(1)
Middleware
401(1)
Enterprise Application Integration
402(1)
Integration with ERP Systems
403(1)
Web Services
404(2)
Electronic Commerce Software for Small and Midsize Companies
406(2)
Basic CSPs
407(1)
Mall-Style CSPs
407(1)
Estimated Operating Expenses for a Small Web Business
407(1)
Electronic Commerce Software for Midsize Businesses
408(2)
Web Site Development Tools
409(1)
Midrange Electronic Commerce Software
409(1)
Electronic Commerce Software for Large Businesses
410(6)
Enterprise-Class Electronic Commerce Software
410(2)
Content Management Software
412(1)
Knowledge Management Software
412(1)
Supply Chain Management Software
413(1)
Customer Relationship Management Software
413(3)
Summary
416(1)
Key Terms
416(1)
Review Questions
417(1)
Exercises
418(1)
Cases
419(1)
For Further Study and Research
420(3)
Chapter 10 Electronic Commerce Security
423(50)
Online Security Issues Overview
425(4)
Origins of Security on Interconnected Computer Systems
425(1)
Computer Security and Risk Management
425(2)
Elements of Computer Security
427(1)
Establishing a Security Policy
427(2)
Security for Client Devices
429(14)
Cookies and Web Bugs
429(2)
Active Content
431(1)
Graphics and Plug-Ins
432(1)
Viruses, Worms, and Antivirus Software
432(5)
Digital Certificates
437(4)
Steganography
441(1)
Physical Security for Client Devices
442(1)
Client Security for Mobile Devices
442(1)
Communication Channel Security
443(13)
Secrecy Threats
443(3)
Integrity Threats
446(1)
Necessity Threats
446(1)
Threats to the Physical Security of Internet Communications Channels
447(1)
Threats to Wireless Networks
447(1)
Encryption Solutions
448(4)
Encryption in Web Browsers
452(2)
Hash Functions, Message Digests, and Digital Signatures
454(2)
Security for Server Computers
456(6)
Password Attack Threats
456(1)
Database Threats
457(1)
Other Software-Based Threats
458(1)
Threats to the Physical Security of Web Servers
458(1)
Access Control and Authentication
459(1)
Firewalls
460(2)
Organizations That Promote Computer Security
462(2)
CERT
462(1)
Other Organizations
462(1)
Computer Forensics and Ethical Hacking
463(1)
Summary
464(1)
Key Terms
464(2)
Review Questions
466(1)
Exercises
467(1)
Cases
467(2)
For Further Study and Research
469(4)
Chapter 11 Payment Systems for Electronic Commerce
473(32)
Common Online Payment Methods
474(3)
Electronic Bill Presentment and Payment Systems
475(1)
Micropayments and Small Payments
476(1)
Payment Cards
477(7)
Advantages and Disadvantages of Payment Cards
478(1)
Payment Acceptance and Processing
479(4)
Stored-Value Cards
483(1)
Digital Cash
484(3)
The Double Spending Issue
485(1)
Advantages and Disadvantages of Digital Cash
486(1)
Digital Wallets
487(2)
Software-Based Digital Wallets
487(1)
Hardware-Based Digital Wallets
488(1)
Internet Technologies and the Banking Industry
489(2)
Check Processing
489(2)
Mobile Banking
491(1)
Payment System Threats: Phishing and Identity Theft
491(5)
Phishing Attacks
491(2)
Using Phishing Attacks for Identity Theft
493(2)
Phishing Attack Countermeasures
495(1)
Summary
496(1)
Key Terms
496(1)
Review Questions
497(1)
Exercises
498(1)
Cases
499(2)
For Further Study and Research
501(4)
Part 4: Integration
Chapter 12 Managing Electronic Commerce Implementations
505(30)
Identifying Benefits and Estimating Costs of Online Business Initiatives
506(9)
Identifying Objectives
506(1)
Linking Objectives to Business Strategies
507(1)
Identifying and Measuring Benefits
508(2)
Identifying and Estimating Costs
510(2)
Funding Online Business Startups
512(1)
Comparing Benefits to Costs
513(1)
Return on Investment (ROI)
514(1)
Strategies for Developing Electronic Commerce Web Sites
515(5)
Internal Development versus Outsourcing
516(2)
Incubators
518(2)
Accelerators
520(1)
Managing Electronic Commerce Implementations
520(7)
Project Management
521(1)
Project Portfolio Management
522(1)
Staffing for Electronic Commerce
522(3)
Postimplementation Audits
525(1)
Change Management
526(1)
Summary
527(1)
Key Terms
528(1)
Review Questions
528(1)
Exercises
529(1)
Cases
530(2)
For Further Study and Research
532(3)
Glossary 535(36)
Index 571
Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.