Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social media theories to civil rights. Divided into three parts, the handbook begins with theory and methods, which sets the foundation for the text and then moves into the applicability of strategy, tactics, and measurement. The final focus is toward the future of CMC and social media and its impact on the study and practice of communication.
Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
Part One. Emerging Media Trends in Theory and Research
Chapter
1. Introduction: Connecting CMC and Social Media Research; Jeremy
Harris Lipschultz, Karen Freberg, and Regina Luttrell
Chapter
2. Social Media Theories; Carolyn A. Lin and David J. Atkin
Chapter
3. Electronic Word-of-Mouth (eWOM) and Social Media; Nicky Chang Bi
and Ruonan Zhang
Chapter
4. Unobtrusive Observational Approaches to Studying the Texting Life
of Couples: A Case Study of Interpersonal Conflict; Miriam Brinberg, Rachel
Reymann Vanderbilt, and Denise Haunani Solomon
Chapter
5. How Social Media Serve As a Super Spreader of Misinformation,
Disinformation and Conspiracy Theories Regarding Health Crises; Thomas J.
Johnson, Ryan Wallace, and Taeyoung Lee
Chapter
6. Global Culture, Power and Health Communication: India Fights
Corona On the Battlefield of Social Media Platforms; Deepti Ganapathy
Chapter
7. The COVID 19 Infodemic: Algorithmic Gatekeeping, Confirmation
Bias, and Social Identity; T. Phillip Madison, Kyun David Kim, and William R.
Davie
Chapter
8. Mourning Using Social Media: The New Frontier for Death
Communication; Jensen Moore
Chapter
9. Saving Face: Theorizing Arab Womens Emerging
Self-(re)presentations on Instagram; Zoe Hurley
Chapter
10. Finding Love Online: An Overview and Future Directions for
Research on Online Dating; Brianna L. Lane and David J. Roaché
Chapter
11. A Textual Analysis of Online Asexual Representation and
Visibility on Reddit; Kyle Webster
Chapter
12. Gamification, Tinder-effect and Tinder-fatigue: Dating as a CMC
Experience; Olga Solovyeva and Alexander V. Laskin
Chapter
13. #MoreLatinosInNews: A Call for Representation; Teresa Puente
Chapter
14. News Agenda Setting in Social Media Era: Twitter as Alternative
News Source for Citizen Journalism; Yousef Aldaihani and Jae-Hwa Shin
Chapter
15. QAnon: The Networks of Misinformation and Conspiracy Theories on
Social Media; Shugofa Dastgeer and Rashmi Thapaliya
Chapter
16. Emerging Trends in Computer-Mediated Communication and Social
Media in Sport: Theory & Practice; Frauke Hachtmann
Part Two. Social Media and CMC Applied Trends
Chapter
17. An examination of influencer-brand relationship: Implications and
future directions for influencer marketing; Brandi Watkins
Chapter
18. Nano- & Micro-Influencers; Arthur D. Soto-Vįsquez and Nadia
Jimenez
Chapter
19. Influencer Marketing and Consumer Well-Being: From Source
Characteristics to Social Media Anxiety and Addiction; Juan Mundel, Jing
Yang, and Anan Wan
Chapter
20. True Biz Deaf: An exploration of how deaf creators use TikTok;
Edward H. Bart IV, Arlinda Boland, Summer Shelton, and Teri Del Rosso
Chapter
21. Cancel Culture: A career vulture amongst influencers on social
media; Tatiana Schwirblat, Karen Freberg, and Laura Freberg
Chapter
22. The Transition of 24/7 Trolls, Bullies, and Intimidation Through
Social Media; Sabrina Page
Chapter
23. Integrating the Barcelona Principles 3.0 Into Online Gaming Brand
Ambassadorships; Kristie Byrum
Chapter
24. The Evolution of Social Media Management as Professional
Practice; Karen Sutherland
Chapter
25. Social Media Practices of Independent Sports Podcasters; Matthew
P. Taylor
Chapter
26. Healthcare and Aging Adults: Building Beneficial Relationships
through Social Media; Elise Assaf
Chapter 27: Schools use of social media for multicultural community
engagement: A case study of Facebook use by government schools in Australia;
Lauren Gorfinkel and Tanya Muscat
Part Three. New Communication Technologies, Directions in Theory and Practice
Chapter
28. When AI Meets IoT: AioT; Adrienne A. Wallace
Chapter
29. Excellence In Digital Storytelling: Exploring How Best Practices
Are Embraced By Professional Communicators; Ashika Theyyil
Chapter
30. Digital Misinformation & Disinformation: The Global War of Words;
Jeongwon Yang and Regina Luttrell
Chapter
31. Algorithms, Analytics, and Metrics: Is Audience Interaction
Reshaping Algorithmic Gatekeeping in the Marketplace of Attention?; Heidi A.
Makady, William R. Davie, and Kenneth A. Fischer
Chapter
32. Agency in Computer-Mediated Communication: Bots and U.S.
Political Elections; Cameron W. Piercy, Ryan S. Bisel, and Jeffrey W. Treem
Chapter
33. A Computational Text Analysis Study on Marijuana Edible Product
Use on Twitter; Hyejin Kim, Tao (Tony) Deng, Juan Mundel, and Jennifer
Honeycutt
Chapter
34. Call and Response: A System for Converting Interactive Data into
Money and Sound; Carolyn Malachi
Chapter
35. Design Thinking As A Course Design Methodology for Teaching
Social Media & Digital Analytics: A Qualitative Exploratory Case Study; Jana
Duckett and Janice Smith
Chapter
36. Artificial Intelligence in Public Relations: Role and
Implication; Alexander Buhmann and Candace White
Chapter
37. Is It Broken or Just Bruised? Evaluating AI and Its Ethical
Implications Within the PR and Healthcare Industries; Jamie Ward and Alisa
Agozzino
Chapter
38. Artificial Intelligence and Changing Ethical Landscapes in Social
Media and Computer-Mediated Communication: Considering the Role of
Communication Professionals; Lukasz Swiatek, Chris Galloway, Marina Vujnovic,
and Dean Kruckeberg
Chapter
39. Artificial Intelligence: The Dark Side, Ethics, and Implications;
Christopher McCollough, Adrienne A. Wallace, and Regina Luttrell
Chapter
40. Future Trends of CMC and Social Media Research; Jeremy Harris
Lipschultz, Karen Freberg, and Regina Luttrell
Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. His is author of Social Media Communication: Concepts, Practices, Data, Law and Ethics; Social Media Measurement and Management; Social Media Law and Ethics; Social Media and Political Communication; and other earlier books about media and the Internet. He is book review editor for Journalism & Mass Communication Educator.
Karen Freberg is a Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg is an award-winning author, and has written several books including The Roadmap in Teaching Social Media (Amazon, self-published), Digital Media Writing for Strategic Communication (TopHat with Emily Kinsky and Amber Hutchins). Freberg has also written the award-winning books, Social media for strategic communications: Creative Strategies and Research Based Applications, and Discovering Public Relations: An Introduction to Creative and Strategic Practices (both with SAGE).
Regina Luttrell is an Associate Professor and the Associate Dean for Research & Creative Activity in the S.I. Newhouse School of Public Communications at Syracuse University. Recognized as an innovative educator, she is a distinguished scholar and academic leader. In addition to her successes in securing external funding, she has contributed broadly within her area of scholarship, authoring more than a dozen books, publishing in academic and professional journals, and presenting at conferences. Some of her most recent books include GenZ: The Superhero Generation, Social Media & Society, Social Media: How to Engage, Share, & Connect, Public Relations Campaigns: An Integrated Approach, and Democracy in the Disinformation Age: Influence & Activism in American Politics.
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