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E-grāmata: Events Management [CABI E-books]

Contributions by (AUT University, New Zealand), Contributions by (University of Wolverhampton, UK), Contributions by (Formerly University of Wolverhamp), Contributions by (University of Wolverhampton, UK), Edited by (University of Wolverhampton, UK), Contributions by , Contributions by , Contributions by , Edited by (Leeds Beckett University, UK), Series edited by (AUT University, New Zealand)
  • Formāts: 256 pages
  • Sērija : CABI Tourism Texts
  • Izdošanas datums: 31-Jul-2010
  • Izdevniecība: CABI Publishing
  • ISBN-13: 9781845936822
  • CABI E-books
  • Cena: 40,46 €*
  • * this price gives unlimited concurrent access for unlimited time
  • Formāts: 256 pages
  • Sērija : CABI Tourism Texts
  • Izdošanas datums: 31-Jul-2010
  • Izdevniecība: CABI Publishing
  • ISBN-13: 9781845936822
Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.
I: Introduction Part 1: Context and concepts 1: Culture and the Event
Experience - Ghislaine Povey & Jo-Ansie Van Wyck 2: Developing the Event
Concept - Alison Booth 3: Event Networks and Supply Chains - Geoff Dickson
Part 2: Event Planning & Operations Management 4: Funding. Sponsorship and
Financial Management - Caroline Wiscombe 5: Delivering Live Events - Peter
Robinson, Ade Oriade & Steve Gelder Part A: The Event Idea Part B: Pre-Event
Planning Part C: The Big Day! Part D: The Big Tidy-Up 6: Successful Staffing
of Events - Sine Heitmann & Christine Roberts 7: Marketing Events - Debra
Wale & Andrew Ridal 8: Managing a Quality Experience - Ade Oriade 9:
Sustainable Events Management - Sine Heitmann & Dr. Dįvid Lórįnt Part 3:
Critical and contemporary issues
10. Event Strategy - Crispin Dale & Dimitri
Tassiopolous 11: Event Legacy - Geoff Dickson II: Conclusion
Peter Robinson (Edited By) Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects. Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust. He is a Member of The Tourism Society and The Tourism Management Institute, and a fellow of the Higher Education Academy The Institute for Travel and Tourism Management (and a member of the ITT Education an Training Committee). Peter is a Principal Fellow of the Higher Education Academy