This text, appropriate for undergraduates and above, introduces events management, the issues surrounding the field, and techniques important in its practice. Some discussion is specific to the UK, but much will be applicable regardless of locale. Chapter topics include: types of events; human resource management, events tourism,, the marketing process, integrated marketing communications and public relations, the role of finance as a resource, costing and pricing strategies, capital investment decisions, event logistics, and lights and associated equipment commonly used at venues and events. No author credentials are provided. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' -
Neil Robinson, University of Salford Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry.
Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:
- equipment and design,
- planning
- marketing and PR,
- terminology
- legislation
- finance and budgeting
- technology
- sponsorship
- logistics
- the role of events tourism
Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.
