This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational - Neil Robinson, University of Salford
Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry.
Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:
- equipment and design,
- planning
- marketing and PR,
- terminology
- legislation
- finance and budgeting
- technology
- sponsorship
- logistics
- the role of events tourism
Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.
Recenzijas
Guiding readers through the practicality of events management, this textbook is a dependable and versatile resource for understanding the elements of working successfully in the events industry. It explains the application, theory, practicalities and value of events management essentials. The Financial Express
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1 | (9) |
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10 | (14) |
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Planning for festivals, conferences and events |
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24 | (13) |
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International and legal requirements for event organisers |
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37 | (13) |
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Human resource management |
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50 | (18) |
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68 | (14) |
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82 | (23) |
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Integrated marketing communications and public relations |
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105 | (18) |
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123 | (12) |
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The role of finance as a resource |
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135 | (19) |
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The importance of fundraising and other sources of finance |
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154 | (13) |
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Costing and pricing strategies |
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167 | (18) |
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Capital investment decisions |
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185 | (17) |
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Event logistics - an integrated approach |
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202 | (13) |
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Events production and equipment design |
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215 | (12) |
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Lights and associated equipment in common usage at venues and events |
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227 | (13) |
| References |
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240 | (5) |
| Index |
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245 | |
Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.
Dr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.
