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1 | (8) |
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1.1 Why a Cultural History of Meat? |
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1 | (1) |
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1.2 The Relevance of Meat |
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2 | (2) |
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4 | (1) |
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1.4 A Different Way of Riding Through the Last 120 Years |
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5 | (1) |
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1.5 Summary of the Chapters |
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6 | (3) |
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8 | (1) |
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2 The Complex Identity of Meat |
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9 | (20) |
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2.1 The Roots of Meat in Western Culture |
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9 | (2) |
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2.2 The Twentieth Century: Meat and Society |
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11 | (4) |
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2.2.1 Meat as a Part of Human Development |
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12 | (1) |
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2.2.2 How Meat Structures Societies |
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13 | (2) |
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2.3 The Cultural Meanings of Eating an Animal |
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15 | (6) |
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15 | (1) |
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2.3.2 Meat as a Religious Issue |
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16 | (2) |
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18 | (1) |
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2.3.4 Meat and Psychology |
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19 | (1) |
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2.3.5 Vegetarianism and Veganism |
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20 | (1) |
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2.4 The Point of This Book: Meat as Energy |
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21 | (2) |
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2.4.1 Meat Between Nature and Culture |
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21 | (1) |
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2.4.2 Meat as a Semiotic Sign Meaning Energy |
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22 | (1) |
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2.5 Flash Fiction: From Eating Meat to Being Meat |
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23 | (6) |
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25 | (4) |
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3 1900--1918: The Normality of Meat |
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29 | (20) |
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3.1 The Heritage from the Nineteenth Century |
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29 | (3) |
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3.2 Welcome to the Twentieth Century: Upton Sinclair and Joseph Conrad's Works |
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32 | (3) |
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3.3 Slaughterhouses at the Beginning of the Twentieth Century |
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35 | (2) |
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3.4 The Butcher at the Beginning of the Century |
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37 | (1) |
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3.5 The Growing Minority of Vegetarians |
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38 | (2) |
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40 | (3) |
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3.7 Flash Fiction: Good and Bad Animals |
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43 | (6) |
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45 | (4) |
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4 1919--1944: Meat Propaganda |
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49 | (14) |
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4.1 Three Dictatorships and Meat |
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49 | (3) |
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4.1.1 The Italian Regency of Fiume |
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50 | (1) |
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51 | (1) |
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51 | (1) |
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4.2 Spiritual Vegetarianism in Germany |
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52 | (1) |
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53 | (2) |
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4.4 The US: Democracy and Meat |
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55 | (2) |
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57 | (1) |
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4.6 Flash Fiction: Meat Fights |
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58 | (5) |
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60 | (3) |
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5 1945-1960: Enjoying Meat in the Consumer Society |
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63 | (18) |
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5.1 A New Fuel for the Americans |
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63 | (1) |
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5.2 Meat in the Advertising Society |
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64 | (4) |
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5.2.1 Leo Burnett and the New Role of Meat |
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64 | (2) |
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5.2.2 Advertising Industrialized Meat and Its Animal Origins |
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66 | (1) |
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5.2.3 The Other Side of the Coin: The Cutification of Animals |
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67 | (1) |
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5.3 The Rise of the Hamburger |
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68 | (2) |
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5.4 The Fast Food Philosophy |
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70 | (2) |
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72 | (2) |
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5.6 Meat in Britain After Food Rationing |
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74 | (2) |
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5.7 The Fifteen Years That Started the Change |
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76 | (1) |
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5.8 Flash Fiction: Masked Meat |
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77 | (4) |
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78 | (3) |
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6 1961--1980: The New Industry of Meat |
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81 | (18) |
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81 | (1) |
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6.2 The Changing Identities of Slaughterhouses |
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82 | (3) |
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6.3 The New Butchers' Shops |
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85 | (3) |
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6.3.1 The Fight with the Supermarkets |
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85 | (1) |
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6.3.2 The Clean-up of the Butchers' Shops |
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86 | (2) |
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6.4 Meat at the Supermarket |
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88 | (3) |
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6.5 The Doubts Spread Over: Vegetarianism and Meat in the Hippie Movement |
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91 | (2) |
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6.6 Flash Fiction: Metallic Meat |
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93 | (6) |
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95 | (4) |
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7 1980--The Present: The Sorrow of Meat |
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99 | (28) |
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7.1 The Neoliberal, Hypertrophic Business of Meat Producers and Packers |
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99 | (2) |
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7.2 The Triumph of Factory Farming |
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101 | (1) |
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7.3 Political and Scientific Warnings on Factory Farming |
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102 | (4) |
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102 | (1) |
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7.3.2 Meat-Related Illness |
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103 | (1) |
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7.3.3 Factory Farming and the Environment |
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104 | (1) |
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7.3.4 Meat Consumption and Human Health |
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105 | (1) |
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7.4 A Changed Social and Cultural Scenario |
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106 | (5) |
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7.4.1 The Fight Against McDonald's |
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106 | (2) |
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7.4.2 The Fight Against Meat |
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108 | (3) |
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7.5 Forms of Meat Pride and Adaptation |
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111 | (7) |
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111 | (3) |
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114 | (4) |
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7.6 Veg*ism as an Emerging Trend |
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118 | (3) |
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120 | (1) |
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7.7 Flash Fiction: Meat from Depressed Animals |
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121 | (6) |
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122 | (5) |
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8 Today---The Future: Meat Forecast |
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127 | (24) |
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8.1 How I Met the Future: Walking Through a Robotized Cattle Farm |
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127 | (4) |
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127 | (2) |
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129 | (2) |
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8.2 The Two Options of the Future of Meat |
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131 | (1) |
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8.3 Winston Churchill and Other Visionaries |
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131 | (2) |
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133 | (4) |
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8.5 The First Cultured Hamburger in London |
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137 | (1) |
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8.6 Research on Cultured Meat |
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138 | (2) |
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8.7 The Problems with Cultured Meat |
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140 | (2) |
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8.8 Cultured Meat as Renewable Energy |
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142 | (1) |
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8.9 A New Relationship Between Nature and Culture |
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143 | (3) |
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8.10 Flash Fiction: Old Meat |
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146 | (5) |
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147 | (4) |
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151 | (3) |
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151 | (3) |
Reference |
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154 | |