Demographic change is one of the most crucial issues of our time. This book covers three important business perspectives, dealing with the economic and social issues, those of human resources and leadership, and finally those of innovation and marketing.
Demographic change is one of the most crucial issues of our time. This book sheds light on the demographic implications companies face. Based on an integrated framework, the book investigates three important perspectives: An economic and social perspective helps organisations and managers better understand the basic parameters of demographic change and its influences on the labour market. A human resources and leadership perspective reveals how age management can help retain employees of different age groups as motivated and productive workforce members. An innovation and marketing perspective examines how companies can exploit the potentials that senior customers offer. A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organisational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights.Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group
New approaches are required to restructuring, redeployment and age management that go beyond the typical instruments of part-time models and flexible retirement schemes.
Dr. Guenter Pfeiffer, Chief Personnel Officer and member of the Executive Board, Swisscom Group
Recognising the business consequences of the demographic developments and taking these into consideration are imperative for the competitiveness of not only companies, but also entire economies.
Bundespraesident a.D. Prof. Dr. Roman Herzog
Former President of the Federal Republic of Germany
Foreword by the former President of the Federal Republic of Germany
Prof. Dr. Roman Herzog.- Preface by the Editors.- Part 1 An introduction
Understanding demographic change.- An integrating framework for investigating
the challenges and opportunities of demographic change, Stephan Boehm, Sven
Kunisch, Michael Boppel.- Point of view: Demographic change calls for change
in the demographic research landscape a German perspective.- Part 2 An
economic and social perspective Taking the external environment into
consideration. - Demographic change and the economically active population in
OECD countries Could older workers compensate for the decline? Golo
Henseke.- Point of view: Demographic change as a challenge for societies at
large, Markku Wilenius.- Ageing, health and disability An economic
perspective, Martin Karlsson, Florian Klohn.- Point of view: Demographic
change The role of the social context, Stéphanie Moerikofer-Zwez. -
Demographic change and the changing nature of the concept of work, Carola
Wolf. - Part 3 A human resources and leadership perspective Managing the
ageing workforce. - Generational leadership How to manage five different
generations in the workforce, Florian Kunze, Stephan Boehm, Heike Bruch.-
Rationale for and implementation of age-neutral HRM in divergent
institutional contexts Examples from Britain and Germany, Heike Schroder,
Matt Flynn and Michael Muller-Camen. - Contra point: From grey to silver
More than a question of age, Eva Bilhuber Galli.- Age diversity and its
performance implications Analyzing a major future workforce trend, Stephan
A. Boehm, Miriam K. Baumgaertner, David J. G. Dwertmann, Florian Kunze. -
Stepping down but not out Characteristics of post-executive careers in
Switzerland, Peder Greve, Winfried Ruigrok.- Insights from practice: Consenec
A well-proven model, Kurt Hoerhager.- Part 4 An innovation and marketing
perspective Extending the customer base.- Usinginnovation contests to
master challenges of demographic change Insights from research and
practice, Angelika C. Bullinger, Matthias Rass, Sabrina Adamczyk.- We could
have known better Consumer-orientated marketing in Germany“s ageing market,
Frank Leyhausen, Alexander Vossen.- Insights from practice: How Swisscom
copes with the challenges of demographic change, Guenter Pfeiffer.- Japans
growing silver market An attractive business opportunity for foreign
companies? Florian Kohlbacher, Pascal Gudorf, Cornelius Herstatt. Appendix.
