More than ever, technology drives and transforms the future of business, and especially design, branding and marketing. This book is very timely and an excellent source for exploring this transformation in the context of retailing through valuable research and insight. -- Bernd Schmitt PhD, Robert D. Calkins Professor of International Business, Faculty Director, Center on Global Brand Leadership, Columbia Business School, Columbia University, New York, USA A timely exploration of the intersection between technology, sustainability, and innovation, Future Priorities for Design, Branding, Marketing and Retail offers an insightful roadmap for navigating the rapidly evolving retail landscape. With contributions from leading experts, this book is a must-read for professionals and academics looking to future-proof their strategies in a world defined by digital transformation and environmental consciousness. Engaging, forward-thinking, and deeply relevant, this book redefines what it means to innovate in design, branding, and marketing. -- Marko Sarstedt PhD, Professor for Marketing, Ludwig-Maximilians-University, Munich, Germany This book is an essential read for anyone navigating the rapidly evolving retail and branding landscape. Edited by a team of esteemed scholars, it brilliantly addresses the intersection of sustainability, technology, and consumer behavior in a post-pandemic world. By combining insights from scholars and practitioners, it offers a comprehensive roadmap for brands to innovate responsibly and engage effectively with modern consumers. A must-read for those looking to thrive in todays competitive and environmentally-conscious market. -- Jaywant Singh PhD, Professor of Marketing, Head of the Department of Digital and Data Driven Marketing, Southampton Business School, University of Southampton, Southampton, United Kingdom This book offers a fascinating exploration of the critical intersections between sustainability, technology, and contemporary business practices pertaining to marketing, branding, and design practices. The book challenges conventional approaches, providing an innovative roadmap for navigating the complexities of a rapidly evolving retail landscape. Whether you are a scholar seeking cutting-edge research in retail or a professional aiming to future-proof your strategies, this volume will be an essential resource. -- Paurav Shukla, Professor of Marketing, Department of Digital & Data-Driven Marketing, Southampton Business School, University of Southampton
