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How Not to Come Second: The Art of Winning Business Pitches [Hardback]

3.77/5 (26 ratings by Goodreads)
  • Formāts: Hardback, 160 pages, height x width: 216x138 mm
  • Izdošanas datums: 09-Mar-2006
  • Izdevniecība: Cyan Books
  • ISBN-10: 1904879624
  • ISBN-13: 9781904879626
Citas grāmatas par šo tēmu:
  • Formāts: Hardback, 160 pages, height x width: 216x138 mm
  • Izdošanas datums: 09-Mar-2006
  • Izdevniecība: Cyan Books
  • ISBN-10: 1904879624
  • ISBN-13: 9781904879626
Citas grāmatas par šo tēmu:
Seven practical and powerful pitch proposal techniques aimed at securing new clients and business make up the core of this indispensable guide to being the most organized, prepared, and best equipped in the competitive realm of new-business proposals. Valuable proposal checklists help ensure that a proposal pitch is complete before presentation and examples of successful pitches and information on what prospective clients look for, as well as common mistakes, are also discussed.
Preface: What's this book about? 1(3)
Part 1 Getting it wrong
1. A very close second
4(4)
2. Why bother?
8(1)
3. Winning pitches is easy: be lazy
9(2)
4. What's it all about, Alfie?
11(3)
5. Hands up, all the amateurs
14(2)
6. Olympic gold
16(3)
7. What do clients want from us?
19(4)
8. Seven ready-made excuses for coming a close second
23(5)
Part 2 Getting it right
9. Ingredients for successful pitching
28(1)
10. Be organized
29(9)
11. Know your audience
38(15)
12. Solve the problem
53(5)
13. Price properly
58(7)
14. Practice
65(13)
15. Great presentation
78(11)
16. Unstoppable momentum
89(2)
17. Feedback
91(3)
Part 3 Special skills
18. A world of difference pitching internationally
94(13)
19. Pitching to government
107(8)
20. Writing compelling tender documents
115(7)
Part 4 Getting it sorted
21. Top tips
122(3)
22. Checklists for winning
125(2)
23. Client checklist tick all their boxes
127(1)
24. The greatest pitcher of all time
128(3)
Part 5 Quick pitch "to do" lists 131