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How Strategic Communication Shapes Value and Innovation in Society [Hardback]

Edited by (Oslo University, Norway), Edited by (Hanze University of Applied Science, The Netherlands), Edited by (University of Amsterdam, Netherlands), Edited by (IULM University, Italy)
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How Strategic Communication Shapes Value and Innovation in SocietyPalielināt
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Permanent link: https://www.kriso.lv/db/9781787147171.html
Keywords:
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates peoples relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.

Lets Talk Society and the society we“re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.

The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.

Recenzijas

Nine papers selected from a 2016 congress in Groningen, the Netherlands explore how strategic communication influences value and innovation in society. Their topics include educating society's future public relations practitioners: an exploration of preparedness as a qualitative indicator of higher education performance, when a nation's leader is under siege: managing personal reputation and engaging in public diplomacy, lessons learned: communication studies in transition, secrets of public affairs, and clarifying skills and competencies in organizational decision making: perceptions of Finnish communication professionals. -- Annotation ©2017 * (protoview.com) *

List of Contributors
vii
Series Preface ix
Introduction xi
Educating Society's Future Pr Practitioners: An Exploration of `Preparedness' As a Qualitative Indicator of Higher Education Performance 1(22)
Adrian Crookes
Contextualising Change in Public Sector Organisations
23(14)
Kaidi Aher
Vilma Luoma-Aho
When A Nation's Leader is Under Siege: Managing Personal Reputation and Engaging in Public Diplomacy
37(32)
Augustine Pang
Ratna Damayanti
Eugene Yong-Sheng Woon
Towards a Societal Discourse With the Government? A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011--2015
69(22)
Holger Sievert
Carolin Lessmann
Jonas Henneboehl
Lessons Learned: Communication Studies in Transition
91(14)
Korien van Vuuren
Jan van der Stoep
Secrets of Public Affairs
105(18)
Mona K. Solvoll
Tor Bang
Social Media: The Dialogue Myth? How Organizations Use Social Media For Stakeholder Dialogue
123(20)
Wim J.L. Elving
Rosa May Postma
Clarifying Skills and Competencies in Organisational Decision Making -- Perceptions of Finnish Communication Professionals
143(16)
Markus Mykkanen
Marita Vos
Reputation: A Cross-Disciplinary Study of Key Concepts in Public Relations, Business Administration, and Public Administration
159(20)
Finn Frandsen
Winni Johansen
Heidi Houlberg Salomonsen
About the Contributors 179(6)
Index 185