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E-grāmata: Illustrated Guide to the Content Analysis Research Project

4.00/5 (2 ratings by Goodreads)
(Utica University, USA)
  • Formāts: 148 pages
  • Izdošanas datums: 07-Jun-2020
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9780429887222
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Illustrated Guide to the Content Analysis Research ProjectPalielināt
  • Formāts: 148 pages
  • Izdošanas datums: 07-Jun-2020
  • Izdevniecība: Routledge
  • Valoda: eng
  • ISBN-13: 9780429887222
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The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.

Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods.

Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level. Access the e-resources at routledge.com/9781138605121

Recenzijas

"A book like this is long overdue. Hands down, this is one of the clearest, easiest-to-understand research writing texts available. This is an excellent investment for students and professors alike. [ ...The] images reinforce concepts in a simple, yet memorable way. [ ...] Perfect for almost any discipline including communications, public relations, advertising, or marketing."

Regina Luttrell, Syracuse University, USA, in Journalism & Mass Communication Educator October 2020

Introduction: What This Guide Offers 1(3)
Chapter One Getting Started
4(8)
Chapter Two Understanding the Scientific Method
12(12)
Chapter Three Finding Your Research Approach
24(14)
Chapter Four Ethical Considerations
38(6)
Chapter Five Picking Your Research Topic
44(8)
Chapter Six Writing the Literature Review Section
52(20)
Chapter Seven Writing the Hypothesis and Research Question
72(6)
Chapter Eight Writing the Method Section
78(18)
Chapter Nine Writing the Results Section
96(10)
Chapter Ten Writing the Discussion and Conclusion Sections
106(10)
Chapter Eleven Writing the Abstract
116(4)
Chapter Twelve Formatting, References, and Appendices
120(4)
Chapter Thirteen Sharing Your Research
124(11)
Appendix: Content Analysis Studies 135(2)
Index 137
Patricia Swann, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica College, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management. Swann, after 20 years of experience in the public relations and journalism industries, has garnered numerous awards for her work.
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