"The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. A colorful step-by-step to developing a typical research project using the content analysis methodology, this common-sensical guide provides a foundational and much-needed approach to introducing mass media research concepts. The fundamental elements of this research methodology are presented in plainspoken language perfect for undergraduates and new researchers, complete with page-popping illustrations and an informal narrative keep the reader engaged while tackling students' most common sticking-points. This book is an excellent companion to research-centered courses and a must-have resource for any student undertaking mass media research"--
The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.
Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students most common sticking-points when learning and applying research methods.
Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level. Access the e-resources at routledge.com/9781138605121
Recenzijas
"A book like this is long overdue. Hands down, this is one of the clearest, easiest-to-understand research writing texts available. This is an excellent investment for students and professors alike. [ ...The] images reinforce concepts in a simple, yet memorable way. [ ...] Perfect for almost any discipline including communications, public relations, advertising, or marketing."
Regina Luttrell, Syracuse University, USA, in Journalism & Mass Communication Educator October 2020
1. Getting Started
2. Understanding the Scientific Method
3. Finding
Your Research Approach
4. Ethical Considerations
5. Picking Your Research
Topic
6. Writing the Literature Review Section
7. Writing the Hypothesis and
Research Question
8. Writing the Method Section
9. Writing the Results
Section
10. Writing the Discussion and Conclusion Sections
11. Writing the
Abstract
12. Formatting, References, and Appendices
13. Sharing Your Research
Patricia Swann, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica College, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management. Swann, after 20 years of experience in the public relations and journalism industries, has garnered numerous awards for her work.
