Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this
landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in
Logos that Last for the very first time. Learn how to
build great relationships with clients, while
cultivating consistency and productivity.
Logos that Last also includes:
- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession
With
Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peterss own hands-on, step-by-step process.
With
Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
Hello
The Pursuit of Perfection
The Beginning
Chapter 1: What Makes a Logo Last?
Chapter 2: Brand Mark Process
Chapter 3: Inspiration Hunting
Chapter 4: Badge Design Process
Chapter 5: Brand Extensions
Chapter 6: Brand Evolution
Chapter 7: The Shop
Chapter 8: Case Studies
Chapter 9: Passion Projects
Thank You
Acknowledgments
About the Author
Index
Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. Hes worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.
