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Managing Corporate Social Responsibility: A Communication Approach [Hardback]

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(University of Central Florida, USA), (University of Central Florida, USA)
  • Formāts: Hardback, 196 pages, height x width x depth: 239x163x18 mm, weight: 445 g
  • Izdošanas datums: 26-Aug-2011
  • Izdevniecība: Wiley-Blackwell
  • ISBN-10: 1444336290
  • ISBN-13: 9781444336290
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  • Cena: 93,66 €
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Managing Corporate Social Responsibility: A Communication ApproachPalielināt
  • Formāts: Hardback, 196 pages, height x width x depth: 239x163x18 mm, weight: 445 g
  • Izdošanas datums: 26-Aug-2011
  • Izdevniecība: Wiley-Blackwell
  • ISBN-10: 1444336290
  • ISBN-13: 9781444336290
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781444336290.html
Keywords:
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiativesEmphasizes stakeholder engagement as a foundation throughout the CSR Process ModelDiscusses ways to maximize the use of social media and traditional media throughout the processOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Acknowledgments xiii
1 Conceptualizing Corporate Social Responsibility
1(28)
Box 1.1 The Sullivan Principles
2(6)
Corporate Social Responsibility: Seeking Parameters
5(1)
Defining CSR
6(2)
Box 1.2 Definition of CSR
8(11)
Benefits and Costs of CSR
9(1)
Two Sides of CSR Cost-Benefit Analysis
9(1)
CSR Costs for Corporations
10(2)
CSR Costs for Society
12(1)
CSR Benefits for Corporations
13(1)
CSR Benefits for Society
14(1)
Winning and Sustaining Support for CSR
14(2)
Other Conceptual Questions about CSR
16(1)
CSR: Modern or Historic?
16(3)
Box 1.3 Forest Stewardship Council (FSC) Standards
19(10)
Forms of CSR
20(2)
Where Is CSR's Home?
22(2)
Should CSR Standards Be Localized or Globalized?
24(3)
Conclusion
27(2)
2 Strategic CSR
29(22)
Characteristics of the Corporation
31(1)
Stakeholder Expectations and the Importance of Organizational Identification
32(3)
Reputational Benefits of CSR
35(3)
Perceived Motives for CSR Initiatives
38(6)
General Strategic Guidance: Approaching the CSR Process as Change Management
44(1)
Everyone Loves a Good Story
45(2)
The CSR Process Model: A Brief Preview
47(4)
3 CSR Scanning and Monitoring
51(12)
Issues Management
53(1)
Scanning and CSR
54(1)
Prioritizing CSR Concerns
54(3)
Monitoring and CSR
57(1)
Scanning and Monitoring in Concert
58(1)
Stakeholder Engagement's Role in Scanning and Monitoring
58(2)
Conclusion and Critical Questions
60(3)
4 Formative Research
63(26)
Researching Stakeholder Expectations for CSR
67(1)
Box 4.1 MyStarbucksidea CSR Suggestions
68(3)
The Expectation Gap Approach
69(2)
Box 4.2 IKEA Child Labour Code of Conduct
71(4)
Origins of Expectation Gaps
73(2)
Box 4.3 Pinkwashing Detection
75(14)
Relevance of Operant Conditioning Theory to Stakeholder Challenges
77(3)
The Alignment Approach
80(5)
The Counterbalance: Corporate Concerns
85(1)
Conclusion and Critical Questions
85(4)
5 Create the CSR Initiative
89(20)
Selecting the CSR Initiatives: Appreciating the Contestable Nature of CSR
90(1)
Differing CSR Expectations among Stakeholders
90(1)
Stakeholder Salience
91(1)
Box 5.1 Stakeholder Salience
92(10)
What Constitutes CSR?
92(2)
Stakeholder Participation in Decision Making
94(2)
Organizational Justice in the Engagement Process
96(2)
The "Right Amount" of CSR
98(1)
When Employees Challenge CSR: Considering Internal Stakeholders
99(2)
Preparing for Negative Stakeholder Reactions: Message Mapping
101(1)
Developing CSR Objectives
101(1)
Box 5.2 Message-Mapping Template
102(7)
Process versus Outcome Objectives
103(2)
Conclusion and Critical Questions
105(4)
6 Communicate the CSR Initiative
109(28)
CSR Promotional Communication Dilemma
110(6)
Box 6.1 Overview of Corporate-Activist Partnerships
116(2)
Communication Channels for CSR Messaging
116(1)
Overview of Communication Channels for CSR
117(1)
Box 6.2 Social Media Overview
118(19)
Employees as a Communication Channel
122(1)
External Stakeholders as a Communication Channel
123(1)
Strategic Application of Social Media to CSR Communication
124(4)
The Overall CSR Promotional Communication Strategy
128(1)
Annual Reports and CSR Communication
128(5)
Conclusion and Critical Questions
133(4)
7 Evaluation and Feedback
137(16)
Evaluation
138(3)
Assurance and CSR Evaluation
141(1)
Stakeholder Engagement in the Evaluation Process
142(1)
Box 7.1 Musgrave Group Assurance Statement 2006
143(2)
Box 7.2 Basic ROI Formula
145(8)
Considering Return on Investment
145(1)
Feedback
146(1)
Feedback from Stakeholders on the CSR Process
147(1)
The Communication Audit
148(1)
Conclusion and Critical Questions
148(5)
8 CSR Issues
153(12)
Overarching Concerns for CSR Initiatives
154(1)
Responsibility for CSR Initiatives
155(2)
Limitations from Industry, Culture, and Law
157(1)
Industry Standards
157(1)
The Culture and Socioeconomic Context
158(2)
Box 8.1 Culture and Activism
160(5)
The Legal Context
161(1)
Beyond Limitations
161(1)
Parting Thoughts
162(3)
References 165(12)
Index 177
W. Timothy Coombs, Ph.D., is a Professor in the Nicholson School of Communication at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of American for his crisis research. He is author of the award-winning Ongoing Crisis Communication (1999), Todays Public Relations (with Robert Heath, 2006), and Code Red in the Boardroom: Crisis Management as Organizational DNA (2006). Sherry J. Holladay, Ph.D., is Professor at the Nicholson School of Communication at the University of Central Florida, Orlando. Dr. Holladay's research interests include corporate social responsibility, crisis communication, activism, and reputation management. Her work has been widely published in journals. Together, Timothy Coombs and Sherry Holladay are authors of the award winning books Its Not Just PR: Public Relations in Society (2007, Wiley-Blackwell), PR Strategy and Application: Managing Influence (2010, Wiley-Blackwell) and co-editors of The Handbook of Crisis Communication (2010, Wiley-Blackwell).