E-grāmata: Marketing Library and Information Services II: A Global Outlook [De Gruyter E-books]

Librarians have to stay ahead of the game by educating themselves about information technology and making calls on equipment and services that seem to make sense at the time, but may be disregarded later in the game. These thirty articles from around the world can help set overall goals to use while marketing the library, and cover marketing concepts, excellence in marketing, marketing in different countries and libraries, and e-marketing. Individual topics include connecting from the past to the future, contemporary theories and paradigms, gaining customer loyalty, "branding" your library, marketing your library in an innovative way, Internet or web-based marketing, the five-year campaign lifecycle, building communities, marketing to a global audience, teaching marketing, and marketing in Algeria, Brazil, Croatia, China, Portugal, Pakistan, Canada, Germany and other areas. The collection closes with sections on e-marketing and LIS (library and information services) literature globally. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)