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Marketing: Real People, Real Decisions pack, plus MyMarketingLab with Pearson eText 2nd edition [Multiple-component retail product, part(s) enclosed]

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  • Formāts: Multiple-component retail product, part(s) enclosed, height x width x depth: 261x198x24 mm, weight: 1230 g, Contains 1 Paperback / softback and 1 Undefined and 1 Miscellaneous print
  • Izdošanas datums: 14-Dec-2012
  • Izdevniecība: Pearson Education Limited
  • ISBN-10: 0273758594
  • ISBN-13: 9780273758594 (Alternatīvs izdevums: 9780273758167)
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  • Multiple-component retail product, part(s) enclosed
  • Cena: 68,93 €*
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Marketing: Real People, Real Decisions pack, plus MyMarketingLab with Pearson eText 2nd editionPalielināt
  • Formāts: Multiple-component retail product, part(s) enclosed, height x width x depth: 261x198x24 mm, weight: 1230 g, Contains 1 Paperback / softback and 1 Undefined and 1 Miscellaneous print
  • Izdošanas datums: 14-Dec-2012
  • Izdevniecība: Pearson Education Limited
  • ISBN-10: 0273758594
  • ISBN-13: 9780273758594 (Alternatīvs izdevums: 9780273758167)
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780273758594.html
This package contains Soloman, Marketing: Real People, Real Decisions 2e and access to MyMarketingLab. Important information for students: You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution? This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.pearsonmylabandmastering.com/global/mymarketinglab
Chapter 1: What is Marketing?
Chapter 2: Strategy and environment
Chapter 3: Marketing Research
Chapter 4: Consumer Behaviour
Chapter 5: Business-to-Business Marketing
Chapter 6: Segmentation, Targeting, Positioning and CRM
Chapter 7: Creating the Product
Chapter 8: Managing the Product
Chapter 9: Services Marketing
Chapter 10: Pricing the Product
Chapter 11: Integrated Marketing Communications
Chapter 12: Advertising and PR
Chapter 13: Sales Promotions and Sales Management
Chapter 14: Advertising and PR Appendix 1 Appendix 2
Michael R Solomon is Professor of Marketing at the Haub School of Business at Saint Joseph's University in Philadelphia. Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. Elnora W. Stuart is Professor of Marketing at the University of South Carolina Upstate. Bradley R. Barnes is Associate Dean for Internationalisation and Professor of International Management and Marketing at The Management School, University of Sheffield. Vincent-Wayne Mitchell is Professor of Consumer Marketing at Cass Business School, City University.