E-grāmata: Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

" A growing portion of internet traffic is coming from smartphones and tablets. Net Marketshare put mobile's share of global browsing traffic at 10.3% in October 2012. This was the first time mobile had topped 10% of all browsing. In North America, the share of Web traffic from smart phones and tablets was estimated at 28% as of June 2012, with the time spent with mobile growing at 14 times the rate of desktop media. Although the importance of mobile technologies for marketing communications is widely recognized, the use of proper strategy is not really understood by a lot of marketers. To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. Combining theoretical understanding of mobile's role in the marketing arena and practical exercises, Rowles teaches how to build a top-down strategy, encompassing all consumer touch points, to future-proof businesses against customers' ever-changing mobile interaction with brands"--

For those seeking a clear cut guide to harnessing the mobile consumer, this 2nd edition of Mobile Marketing provides a comprehensive overview for tackling the multi-screen generation of mobile technology. Readers will find succinct explanations on all the latest industry developments, tools and techniques, helping to demystify terms with practical advice and optimize an authoritative mobile marketing strategy across multiple devices.

Mobile Marketing 2e includes straightforward explanations on mobile optimized content, app development, social media and location-based services, plus how to construct effective approaches for mobile payments, wearable technology and augmented or virtual reality tools. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Tesco, Twitter, Brandwatch and Imperial College London, readers will gain a precise overview across their service provision, technology integration and content strategy to capture fast-moving consumers on the go.

How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.