Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.
Readers will learn service quality, peer pressure, online reviewers effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Chapter
1. Influence of Fashion Bloggers on Setting Trends and Purchase
Decision of Young Indian Metropolitan Women; Sabina Sethi, Bharti Panwar, and
Nidhi Goyal
Chapter
2. What does rise of avatars mean for consumers? A Systematic
Literature Review and Future Research Opportunities; Atul Dahiya Diptiman
Banerji
Chapter
3. Does effective handling of negative e-word of mouth on social
media influence customers behavioral intentions in the context of Online
Travel Agencies; Durgesh Agnihotri, Pallavi Chaturvedi, and Vikas Tripathi
Chapter
4. Antecedents of Healthy Lifestyle of Young Consumers: A
Cross-Sectional Study of Sri Lanka; P.G. S. A. Jayarathne, Dewasiri N.J., and
Karunarathne, K.S.S.N.
Chapter
5. Artificial Intelligence and Augmented Reality a Business Fortune
to Sustainability in the Digital Age; Henry Jonathan, Hesham Magd, and Shad
Ahmad Khan
Chapter
6. A Qualitative Inquiry into Preference of Bahraini Fashion
Designers Towards Fashion Shows Versus Digital Fashion Shows, And Factors
Influencing Their Choice; Nidhi Goyal
Chapter
7. Students Perspective towards Online Teaching in Higher Education
during COVID-19: A Cross-Sectional Analysis; Pooja Kansra
Chapter
8. Extending the Technology Acceptance Model as predictor to explore
students intention to use an online Edtech Platforms in India; Jitendra
Singh Rathore and Neha Goyal
Chapter
9. Metamorphosis of Retail Purchase through Customer Segmentation in
Pandemic Times; Upasana Diwan, D.D. Chaturvedi, and S L Gupta
Chapter
10. Impact of the pandemic on consumer behavior- A review; Ulfat
Andrabi, Aaliya Ashraf, and Priyanka Chhibber
Chapter
11. Consumers in the Pandemic: Contented or Discontented; Kriti Arya
and Richa Chauhan
Chapter
12. COVID-19 Impact on Consumer Preferences towards Convenience Store
Vs Hypermarkets; Ajay Singh and Rahul Gupta
Nripendra Singh, PhD, is a tenured Full Professor of Marketing at Pennsylvania Western University, USA. He is the President of International Association of Technology and Management, Clarion, Pennsylvania (USA), and the Director of Research and Clarion Consulting Center. Dr. Singh is a Fulbright Fellow from The Pennsylvania State University. He loves to mentor young faculty members, research scholars, and students.
Pooja Kansra, PhD, is a Professor of Economics at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India. Dr. Kansra has fifteen years of teaching experience. Her areas of research include health economics, labor economics, gender economics, insurance and informal sector.
S. L. Gupta, PhD, is Director at BIT Noida Campus, India.
Biežāk uzdotie jautājumi par e-grāmatām