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Okinawa Under Occupation: McDonaldization and Resistance to Neoliberal Propaganda Softcover reprint of the original 1st ed. 2017 [Mīkstie vāki]

  • Formāts: Paperback / softback, 242 pages, height x width: 210x148 mm, weight: 454 g, 16 Illustrations, color; 18 Illustrations, black and white; XXV, 242 p. 34 illus., 16 illus. in color., 1 Paperback / softback
  • Izdošanas datums: 12-Dec-2018
  • Izdevniecība: Springer Verlag, Singapore
  • ISBN-10: 9811354391
  • ISBN-13: 9789811354397
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  • Formāts: Paperback / softback, 242 pages, height x width: 210x148 mm, weight: 454 g, 16 Illustrations, color; 18 Illustrations, black and white; XXV, 242 p. 34 illus., 16 illus. in color., 1 Paperback / softback
  • Izdošanas datums: 12-Dec-2018
  • Izdevniecība: Springer Verlag, Singapore
  • ISBN-10: 9811354391
  • ISBN-13: 9789811354397
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This book examines classical and modern interpretations of education in the context of contemporary Okinawa as a site of neoliberal military-industrial development. Considering how media educate consumers to accept the plans and policies of the powerful, it questions current concepts of development and the ideology that informs national security policies. The book closely examines the signs, symbols, and rhetorical manipulations of language used in media to rationalize and justify a kind of development, which is the destruction of the environment in Henoko. Through careful analysis of public relations literature and public discourse, it challenges the presupposition that Okinawa is the Keystone of the Pacific and necessarily the only location in Japan to host U.S. military presence. Forced to co-operate in America’s military hegemony and global war-fighting action, Okinawa is at the very center of the growing tension between Beijing and Washington and its clients in Tokyo and Seoul. The book represents a case study of the discourse used in society to wield control over this larger project, which is a more developed and militarized Okinawa . Considering how history is given shape through external power structures and discourse practices that seek control over both historical and contemporary narratives, it reveals how public attitudes and perceptions are shaped through educational policies and media.

Recenzijas

Through a thoughtful presentation of post-WWII history and contemporary events, the authors describe and critically examine ongoing issues of the U.S. military base presence in Okinawa from an original perspective and within a novel analytical framework. The questions that arise from their wide-ranging in-depth analysis, however, are directed toward us Okinawans and should engender serious engagement. (Hideki Yoshika, Synaesthesia: Communication across Cultures, 2018)

1 Introduction
1(10)
Relevance of the Okinawan Struggle to the Neoliberal World
5(1)
Scope and Structure
6(5)
Part I Method, Theory, and Context
11(86)
2 Critical Discourse Analysis of Public Relations
13(18)
CDA Difficulties in Okinawa
17(14)
3 Why McDonaldization in Okinawa? Social Relations of Production in the Neoliberal Playground
31(22)
Neoliberalism: Utopic Concepts
33(4)
Coercion and Hegemony in Neoliberal Capitalism
37(3)
Actually Existing Neoliberalism
40(2)
Why McDonaldization in Okinawa?
42(4)
The Friendly Face of McDonaldization in Okinawa
46(7)
4 Processes of Conditioning: Propaganda in Education and Media Systems
53(22)
Background: Precisely What Is Propaganda?
53(1)
How Does It Work?
54(2)
Why Is It Produced?
56(2)
Regimenting Thought in Educational Practice in Okinawa Main Island
58(11)
Regimenting Thought in Mediated Communications
69(6)
5 Rationalizing Processes of Unnatural Selection
75(22)
A Summary of Environmental Regulation
78(1)
Where We Are Now
79(1)
How We Got Here
80(3)
Detour Strategies
83(4)
(Mis) Interpretation
87(2)
Techniques in Editing History
89(1)
Techniques in Fabricating `Official' Explanations
90(7)
Part II Propaganda, Processes, and Analysis
97(78)
6 McDonaldizing as a Force for Militarizing Okinawan Society
99(18)
Making Efficiency Normal
102(1)
Reinventions of Traditional Okinawan Culture
103(8)
The Efficiencies of Burden Relief from Futenma
111(3)
The Efficiencies of Controlling Meanings of `Development'
114(3)
7 Predictability as a Means of Manufacturing Consent
117(14)
Manufactured Forms of Authority in New Media
120(3)
Fear as a Manufactured and Renewable Product
123(4)
Unpredictability in Protestors and Imprecision in Descriptions
127(4)
8 Communication and Control Over `Unstable' Actors
131(26)
Fortifying State Narratives Across Cultures
134(6)
The `Haters': Kamaduu gwa tachi no tsudoi
140(5)
The Organization of Free Association
145(2)
Weaponized Packing Tape
147(4)
Impossible Questions
151(6)
9 Calculability as a Quantifier of Future Profits Added to the Present
157(18)
Free Trade and the Cost of Future Healthcare
160(2)
Heavy Industry and Construction Narratives
162(3)
Politicizing Catchphrases and Colors
165(2)
Politicizing Cooperation and Its Profit Potential
167(2)
An Efficient Future of Incalculable Profits
169(6)
Part III Historical and Contemporary Forms of Resistance
175(56)
10 Political Economy and Identity of "All Okinawa" Resistance
177(32)
Kenmin (People of the Prefecture): Bifurcated Nationalism
178(4)
Jichi (Self-Governance)
182(4)
The `System'
186(6)
Oru Okinawa (All Okinawa) and Shimagurumi (All/Entire Island): `Okinawan Identity'
192(17)
11 Time as a Defense of the Environment: A Fight Against McDonaldized Forms of Progress
209(14)
Time as Technological Development
210(2)
The Language of Waiting in Time
212(3)
Time as a Cause in Managing the Masses
215(1)
Resisting Militarized Assaults on the Environment
216(3)
Indigenous Concepts of Time
219(4)
12 Conclusion
223(8)
Appendix A 231(2)
Appendix B 233(2)
Index 235
Miyume Tanji (Ph.D. in politics) is an honorary lecturer at the Australian National University. Miyume has written about social movements in Okinawa, and is the author of Myth, Protest and Struggle in Okinawa (2006). Miyume has been a guest editor of Amerasia Journals special issue on Indigenous Asias (volume 41, 2015), and contributed articles to academic journals such as Critical Asian Studies, Japan Focus: the Asia-Pacific Journal, and Asian Studies Review.





Daniel Broudy is Chair of the Graduate School of Intercultural Communication and Professor of Rhetoric and Applied Linguistics at Okinawa Christian University, Japan. He holds a Ph.D. in applied psycholinguistics from Deakin University and an M.A. in rhetoric from Norwich University. His research activities include analysis of textual and symbolic representations of power that dominate post-industrial culture.