Perspectives in Marketing, Innovation and Strategy [Other book format]

Edited by Philip Kotler (Kellogg School of Management USA), Edited by Dipak Saha (Institute of Engineering and Management India), Edited by Satyajit Chakrabarti (Institute of Engineering and Management India), Edited by Subhadip Roy (Indian Institute of Management Ahmedabad India), Edited by Rabin Mazumder (Institute of Engineering and Management India)