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E-grāmata: Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry

3.53/5 (37 ratings by Goodreads)
  • Formāts: 272 pages
  • Izdošanas datums: 15-Feb-2022
  • Izdevniecība: McGraw-Hill Education
  • Valoda: eng
  • ISBN-13: 9781264268573
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  • Formāts: 272 pages
  • Izdošanas datums: 15-Feb-2022
  • Izdevniecība: McGraw-Hill Education
  • Valoda: eng
  • ISBN-13: 9781264268573
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"A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch-no matter what industry you work in! From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an "audience" daily-often with make-or-break consequences. No matter what business you're in, you can up your game substantially by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with top-notch persuasion and performance. Pitch Like Hollywood, clinical psychologist Peter Desberg and writer/producer Jeffrey Davis take you on an insiders' tour of the entire process, from defining the fundamentals tosmart strategies for overcoming stage fright (pitch panic). They also include a step-by-step guide so that you can adapt the Hollywood Pitch for your next board meeting or sales call. With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), you'll have a front-row seat in a master class on giving great performances for any audience, every time"--

Inside tips on how to craft pitches that seal the deal—no matter what industry you work in—and banish presentation anxiety forever

From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout.

To help you perfect both pitch and performance, there are no better coaches than clinical psychologist Peter Desberg and writer/producer Jeffrey Davis. With experience and insights from both the film industry and the corporate world, they understand the pitch process.

In Pitch Like Hollywood, they show you how to up your game substantially —no matter what business you’re in—by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with powerful persuasion and performance. They take you on an insider’s tour of the entire process, from defining the fundamentals to designing effective presentation strategies to overcoming stage fright.

With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), Pitch Like Hollywood provides a front-row seat in a master class on giving great performances for any audience, every time—at board meetings, sales calls, and whenever else you want to make a case to get the results you want.

Acknowledgments v
Chapter 1 Introduction
1(12)
Chapter 2 Pitch Basics
13(16)
Chapter 3 The Hollywood Pitch
29(30)
Chapter 4 Persuasion: At the Heart of Decision-Making
59(16)
Chapter 5 Persuasion Boot Camp
75(18)
Chapter 6 Persuasion: Personological Variables
93(14)
Chapter 7 The Roots of Pitch Panic
107(24)
Chapter 8 The Pitch Panic Cycle
131(24)
Chapter 9 Dealing with Pitch Panic Emotionally
155(10)
Chapter 10 Changing Your Thoughts
165(22)
Chapter 11 Doing Your Homework
187(14)
Chapter 12 Post Prep: Making Decisions Based on Your Preparation
201(16)
Chapter 13 Creating the Pitch (1): The Setup
217(16)
Chapter 14 Creating the Pitch (2): Structuring the Pitch
233(26)
Chapter 15 Practice Strategies
259(24)
Chapter 16 Displaying Creativity
283(14)
Chapter 17 In the Room
297(14)
Notes 311(16)
Index 327
Peter Desberg is professor emeritus at California State University, Dominguez Hills, and recipient of the Distinguished Teaching Award and Outstanding Professor Award. He is also a licensed clinical psychologist specializing in the area of stage fright and performance anxiety. The author of 23 books, he has been quoted by such publications as The Wall Street Journal, Psychology Today and The New York Times, and has consulted for companies including Apple, Boeing and Toyota in the areas of pitching and persuasion, corporate presentations, and using storytelling and humor in business presentations.

Jeffrey Davis is a professor of screenwriting at Loyola Marymount University in Los Angeles, and served from 2009-2019 as the department chair. Davis has also written and produced trade shows for Dick Clark Productions and counted among his advertising clients Dell Computers, Toyota of America and Honda. His has more than 30 credits to his name, including Night Court, Remington Steele, and documentaries for A&E, Discovery, and The History Channel. As a consultant, his areas have also included writing, pitching, and employing storytelling and humor in business presentations.