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1 Introduction: Public Relations in the Digital Age |
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1 | (26) |
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Platformising the Public Relations Profession |
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1 | (2) |
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Disarticulating PR Skills |
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3 | (2) |
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Stubbornness of Legacy Discourses |
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5 | (1) |
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Public Relations as Professional Discourse |
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6 | (7) |
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Different Cultures and Working Lives |
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7 | (2) |
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9 | (1) |
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PR in Societal Discourses |
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10 | (2) |
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PR as Attractive, Creative Career |
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12 | (1) |
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13 | (4) |
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"It Is the People Who Dance..." |
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17 | (1) |
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PR's Professional Discourses: Theory and Method |
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18 | (1) |
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19 | (2) |
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How the Book Is Organised |
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21 | (1) |
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22 | (5) |
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2 Public Relations' Professional Boundary-Work |
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27 | (24) |
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27 | (2) |
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PR's Discursive Boundaries |
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29 | (3) |
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PR Profession as Boundary-Work |
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32 | (6) |
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33 | (1) |
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34 | (3) |
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37 | (1) |
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Analysing PR's Field-Level Discourses |
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38 | (6) |
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Participants: Status, Authority, Asymmetries |
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39 | (1) |
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Professional Genres: Conditions, Deployment, Intertextualities |
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40 | (1) |
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Working with Field-Level Textual Data |
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41 | (1) |
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Genres Generated by Professions |
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41 | (1) |
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Genres Generated About Professions |
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42 | (1) |
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Genres Generated Adjacent to Professions |
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43 | (1) |
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44 | (1) |
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45 | (1) |
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45 | (6) |
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51 | (30) |
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PR's Digital `Technophobia' |
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51 | (4) |
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Hybridising Roles and Digital Capital |
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55 | (3) |
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Recruitment Ads as Discursive Texts |
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58 | (2) |
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Expansionary Language of Content Production |
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60 | (3) |
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Hybridising: Data-Driven Roles |
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63 | (3) |
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Protecting Traditional PR Skills |
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66 | (4) |
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Content Production---Platforms' Knowledge Apparatus |
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70 | (1) |
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Conclusion: Small World Relationships vs Big Data Personas |
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71 | (3) |
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74 | (7) |
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81 | (28) |
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81 | (4) |
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Client-Driven Creative Processes |
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85 | (2) |
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85 | (2) |
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Technocapitalism and Commodified Creativity |
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87 | (2) |
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Platform Tools and Beta Creativity |
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89 | (2) |
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Edelman Corporate Insights: Positioning `Earned Creative' as PR Specialism |
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91 | (2) |
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Protecting PR as a Stand-Alone Discipline |
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93 | (3) |
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Expanding into Advertising's Creative Territory |
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96 | (2) |
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98 | (2) |
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Conclusion: Blurring Creative Boundaries |
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100 | (2) |
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102 | (7) |
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109 | (28) |
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Introduction: Diversity Avalanche |
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109 | (4) |
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Diversity and Racial Capitalism |
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113 | (2) |
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Protecting Professional Habitus of Whiteness |
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115 | (2) |
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Diversity: Driving Global Expansion |
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117 | (1) |
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Creative Hybridisation Through Diversity |
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118 | (1) |
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CIPR Webinar and Race in PR Report |
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119 | (12) |
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Diversity Dividend: PR's Unwanted Morality Tale |
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121 | (3) |
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Black Bodies, White Spaces: When Black Professionals Are `Disappeared' |
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124 | (2) |
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White Ignorance: Communicators Refuse to `Boundary Span' |
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126 | (1) |
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Enforced Silences: Don't Talk About Racism |
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127 | (4) |
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Conclusion: Digital Platforms and Racial Capitalism |
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131 | (2) |
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133 | (4) |
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137 | (32) |
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PR in an Era of Hypervisibility |
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137 | (1) |
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138 | (2) |
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Monstrous Discourses: When PR Becomes the News |
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140 | (1) |
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Monsters as Boundary Phenomena |
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141 | (2) |
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Corporate Communicators and Journalists: Professional Imperatives |
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143 | (2) |
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Monstrous Discourses: Goldman Sachs' PR |
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145 | (2) |
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Goldman Sachs in the News |
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147 | (1) |
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Journalism vs PR Discourses |
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148 | (14) |
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Financial Journalists Protect Their Expert `Borders' from Alt Media |
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149 | (7) |
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Communication Chiefs Defend PR's Professional Borders |
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156 | (3) |
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Goldman's PR Chief Mounts Defence by Proxy |
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159 | (3) |
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Conclusion: Hypervisibility, Sociality and Professional Monsters |
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162 | (2) |
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164 | (5) |
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169 | (28) |
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169 | (1) |
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Digital Humans, Digital Employees |
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170 | (3) |
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173 | (2) |
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175 | (1) |
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Professionalism, AI and the Posthuman PR Practitioner |
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176 | (2) |
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Cheerleading `Digital Employees' |
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178 | (11) |
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`Digital Employees' Expand into the Service Economy |
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179 | (3) |
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Hybridised PR Under Martech Control? |
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182 | (3) |
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PR-AI Client Relations: The Everyman that's Always on |
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185 | (2) |
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What if the Client Were an Algorithm? |
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187 | (2) |
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Conclusion: Whither the PR Strategist? |
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189 | (1) |
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190 | (7) |
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8 Conclusion: Be Platformised |
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197 | (26) |
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PR and the Digital: Field-Level Discourses |
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197 | (1) |
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The PR Profession: Boundary-Work with Advertising, Marketing, Journalism |
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198 | (4) |
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Closing the Production-Consumption Gap: New Platformised Professions |
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201 | (1) |
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The PR Professional: Individual Boundary Struggles |
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202 | (3) |
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Reconfiguring PR Knowledge in the Digital Age |
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205 | (5) |
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Upstream: Big Data Ownership, Management and Strategy |
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206 | (1) |
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Midstream: Evolving Roles and Influence |
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207 | (1) |
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Downstream: Battle for Content Production |
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208 | (2) |
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Platforms: Disarticulating Professional Work |
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210 | (2) |
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212 | (5) |
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Client vs Platform Imperatives |
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212 | (2) |
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PR Problems, Solutions and Agency |
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214 | (1) |
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PR: Representing the Digital Commons? |
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215 | (2) |
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217 | (6) |
| Index |
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223 | |
