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Retailing Management: Texts and Cases [Hardback]

, (Harvard University, USA)
  • Formāts: Hardback, 750 pages, height: 230 mm, weight: 1497 g
  • Izdošanas datums: 01-Dec-1998
  • Izdevniecība: South-Western
  • ISBN-10: 0538849088
  • ISBN-13: 9780538849081
Citas grāmatas par šo tēmu:
Retailing Management: Texts and CasesPalielināt
  • Formāts: Hardback, 750 pages, height: 230 mm, weight: 1497 g
  • Izdošanas datums: 01-Dec-1998
  • Izdevniecība: South-Western
  • ISBN-10: 0538849088
  • ISBN-13: 9780538849081
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780538849081.html
Keywords:
This work on the retailing firm is written from the perspective of senior management.
MODULE 1 Introduction
Retailing in the Age of Execution
1(7)
Hills Department Stores, Inc
8(14)
Babbage's, America's Software Headquarters
22(17)
The Wholesale Club Industry
39(48)
Appendix 1
72(4)
Appendix 2
76(11)
MODULE 2 Positioning 87(266)
Danton's, The Specialty Store Men's Apparel Business
91(24)
The Carter Automotive Group
115(34)
Retail Economics
141(8)
Staples, Inc.
149(28)
Private Label at Dayton Hudson Department Store Company
177(23)
Direct Product Profitability at Hannaford Bros. Co.
200(53)
MODULE 3 Retail Marketing
The Costly Bargain of Trade Promotion
227(11)
Restoring Credibility to Retail Pricing
238(15)
The Gap, Inc.
253(28)
Randall's Department Stores
281(23)
Retail Promotional Pricing: When Is a Sale Really a Sale? (A)
304(18)
Catalina Marketing Corporation
322(31)
MODULE 4 Managing the Organization 353(122)
Nordstrom
358(29)
National Expansion at Neiman-Marcus
387(25)
Dunkin Donuts (E): 1988 Distribution Strategies
412(15)
Vanity Fair Mills Market Response System
427(24)
Ito Yokado
451(24)
MODULE 5 Choosing the Retail Location 475(124)
ValuPlus Supermarkets, Inc.
482(21)
Filene's Basement
503(24)
Wards Co., Inc.
527(29)
COIN Department Stores
556(22)
The Northridge and Southridge Malls
578(21)
MODULE 6 Expansion Strategies 599(194)
Georgetown Leather Design
603(22)
Lowe's
625(31)
Talbots
656(41)
The Internationalisation of Retailing
670(13)
MODULE 7 Home Shopping
The Mail Order Industry
683(14)
Calyx and Corolla
697(30)
The King-Size Company
727(26)
Toupargel
753(20)
CUC International---Shoppers Advantage
773(20)
Index 793