Are you the right person to lead your company? Youre in the
drivers seat of a growing company that an entrepreneur possibly you? made
the First Decision to start. Now, imagine your Board of Directors asking you
question after question about your business knowledge and decision-making
process. Pass you leave the meeting knowing you have the skills to lead your
organization for the next three years. Fail you are put on an improvement
plan or need to fi nd a replacement. Author Randy H. Nelson knows that
business doesnt work this way the majority of Entrepreneurial CEOs are not
required to be Qualified to lead their organizations. In The Second
Decision, Randy has combined his 6 years of Naval service, 25 years of
business experience, and thousands of hours with business leaders to develop,
The Entrepreneur Qual Card. Chapter by chapter, you will discover whether
you are a Leader that will put the company on your shoulders, a Role-Player
that takes another position in the company, or a Creator that moves on to the
next big idea. Determine your role and make the hard leadership decisions to
help your company beat the odds and keep growing for years to come. Whichever
role suits you best, The Second Decision will give you the self-awareness and
the step-by-step guide to be or to train the Qualified leader that your
company needs.
| Foreword The Qualified Entrepreneur |
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xix | |
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Chapter 1 What Is the Second Decision? |
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1 | (18) |
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Chapter 2 The Challenge of Startup Success |
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19 | (12) |
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Chapter 3 Start by Stopping... and Slow Down to Speed Up! |
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31 | (12) |
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Chapter 4 What Kind of Leader Are You? |
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43 | (16) |
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Chapter 5 How To Develop and Brief Your Three-Year Vision |
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59 | (20) |
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Chapter 6 Execution: Goals and Accountability and Key Leadership Decision #1 |
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79 | (14) |
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Chapter 7 Six Months' Cash and Covenants and Key Leadership Decision #2 |
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93 | (22) |
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Chapter 8 COGS-nizance: Profit and Expense Leadership |
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115 | (20) |
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Chapter 9 Metrics: Mining for Gold |
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135 | (18) |
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Chapter 10 Values-Based Leadership |
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153 | (14) |
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Chapter 11 Career-Long Learning |
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167 | (20) |
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187 | (16) |
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Chapter 13 Crisis Leadership, Contingency Planning and the RESET Button |
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203 | (24) |
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Chapter 14 Reflection: Peer Advice and Insights |
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227 | (20) |
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Chapter 15 The Second Decision |
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247 | (24) |
| Appendix A An Excerpt from The Third Decision |
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271 | (10) |
| Appendix B The Entrepreneur Qual Card |
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281 | (18) |
| Appendix C The Seawater Question Answered! |
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299 | (4) |
| Appendix D Line Officer Submarine Qual Card (Excerpt) |
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303 | (4) |
| Notes |
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307 | (10) |
| Thank You's |
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317 | |
Author RANDY H. NELSON comes to this third book in his best-selling four-volume The Decision Series for Entrepreneurs® bringing a long history of leadership in education, the US military and entrepreneurial business. Randy has been an award-winning member of global CEO Peer Groups, Vistage and Entrepreneurs Organization (EO), for 40+ years combined. For the past decade, he has been the CEO of Gold Dolphins, a global executive coaching, advising and leadership development firm serving entrepreneurs, intrapreneurs and leaders who seek excellence at the helm of their growth-oriented organizations as well as in their personal lives. Randy has co-founded, built, and sold businesses that are built to last, that collectively have been in business for over 70 years, and have produced well over $1 billion in sales and remain atop their industries today. Randy and his wife Kristi have six grown children and seven grandchildren. For more information on Randys background and his service offerings, visit www.randyhnelson.com.
